Most Downloaded Fashion Apps in 2022

Recently, AppTweak has launched AppDNA, a unique taxonomy that divides app store categories into more precise classifications to better match an app’s core purpose.

What does this exactly mean? Apple and Google have created several broad categories to classify their apps. For example, fashion brands, but also retailers, or coupon apps are all listed in the Shopping category. This makes it very hard to compare the performance of similar apps and their direct competitors. Thanks to AppTweak’s AppDNA, we are able to distinguish those fashion apps from retailer and coupon apps, so that you can find insights that are more closely related to your app’s core functionality.

Most downloaded fashion apps in the US in 2022

Source: AppTweak (January – October 2022).

With 17.9 million downloads so far in 2022, Shein is the most downloaded fashion app in the United States. Shein is a very popular Chinese fast-fashion company offering clothing at very affordable prices.

Shop follows with 13 million downloads. Shop, initially a shipment tracking app developed by Shopify, also features brands on their app, allowing users to stay connected with their favorite brands in one place.

PatPat is the only app for kids and baby clothing that makes it to the top 10 (on Google Play). Next to online fashion e-commerce companies like Goat, Cider, Pretty Little Things, Chic Me, and Zuliliy, Depop is the only peer-to-peer e-commerce app that ranks in the top 10 in the fashion AppDNA on the App Store.

Other popular brands include H&M, Old Navy, Zara, Lululemon, and Puma.

Shopping category trends by AppDNA

Shopping category trends in 2022 – AppDNA.

Shopping category trends in 2021 – AppDNA.

Within the Shopping category, fashion apps represent most of the app downloads (19.2%), followed by coupon & promotions apps and retailer apps.

The share of downloads for fashion apps, however, decreased in 2022 (19.2%) compared to 2021 (23.8%), in favor of coupon and promotions apps – a sign of the shifting consumer behaviors as a result of the current inflation and looming economic downturn.

Most popular keywords among fashion apps

Thanks to AppTweak’s new AppDNA feature, you can easily identify top players within your industry and benchmark app performance. Also, AppDNA also powers many of AppTweak’s features and insights. Within our keyword tool, you can now see the most popular keywords apps in your AppDNA rank.

Source: AppTweak (January – October 2022)

The most popular keyword for fashion apps is “Shein.” This does not come as a surprise, since Shein is the most downloaded fashion app in the US.

Other popular brand names users search for include “h m” (for H&M), Zara, Old Navy, American Eagle, Lululemon, and Victoria’s Secret.

Unlock more precise ASO insights with our brand-new AppDNA taxonomy and its related features.