Organic Installs per Keyword

Understand which keywords drive organic downloads to your app

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Category rankings features

  • See Which Keywords Generate Downloads

    We’ve developed a unique metric to help you understand how many organic downloads each keyword drives to your app. To estimate Organic Installs per Keyword we take into account keyword search volume, the type of keyword (branded vs generic) and the app’s ranking for that keyword. This metric is available all across the tool to help you audit and monitor your app’s performance.

    Learn more See Which Keywords Generate Downloads
  • Spy on Your Competition

    You can also use this feature to understand how many downloads competitors receive from their top ranked keywords. Use this information to find new opportunity keywords for your own app or game.

    Spy on Your Competition
  • Measure Organic Uplift

    To help you better understand the impact of your ASO efforts we’ve used this data to build a Keyword Impact feature. With the Keyword Impact feature you can estimate how many downloads you have gained as a result of a metadata update.

    Learn more Measure Organic Uplift
See Which Keywords Generate Downloads

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