A/B Tests on App Store & Google Play

  • Monitor store listing experiments (Google Play) & product page optimization (App Store)
  • Analyze the creatives & themes your competitors are A/B testing
  • Uncover the elements that resonate best with your market
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Get ahead of competitors with unique A/B test insights

Want to upgrade your competitive advantage? In AppTweak, closely monitor Google Play store listing experiments & App Store product page optimization.

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Never miss your competitors’ A/B tests

Got a competitor in mind? In the ASO Report, we’ll indicate whether your chosen app or game is currently running A/B tests on the App Store (product page optimization) or Google Play (store listing experiments).

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Monitor App Store PPO strategies

With the ASO Timeline, get a historical view of App Store product page optimization. Compare your competitors’ creative tests, see the proportion of traffic allocated to each variant & uncover what works (or not) for your market.

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Get inspired by Google Play store listing experiments

Dive deeper into your competitors’ store listing experiments. Understand when, how & for how long they run A/B tests – and easily compare with their default page.

Case Study

How King reduced time spent on recurring ASO tasks by 62%

Read the whole story
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Grow your apps & games with data-driven insights