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Find out Number of Downloads to Reach Top Rankings

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Find out Number of Downloads to Reach Top Rankings

Have you ever wondered the number of daily downloads your app needs to get a chance to reach the Top 10 charts? Do you have an idea of the difference between the App Store and the Play Store? Or from one country to another? Well, with our Market Intelligence feature, you can compare the daily downloads required for an app to reach the top charts in any category and country.

AppTweak Maret Intelligence: Estimated Daily Downloads to reach the Google Play travel category top charts in major European countries

Estimated Daily Downloads to reach the Google Play travel category top charts in major European countries

To reach n°1 position in the Play Store Travel and Local category your app needs 10k daily downloads in France. That’s nearly twice as many as in the United Kingdom where the n°1 Travel and Local app on the Play Store is expected to drive around 6k daily downloads.

To better illustrate the kind of insights you can get from this feature, we compared the downloads to top of different categories and country groups. Below are some major takeaways by region and store.

Downloads Needed to Reach Top - Insights for Europe

In general, the United Kingdom is the most competitive country when it comes to the number of daily downloads to reach the top charts on the App Store, but amongst the least competitive on the Play Store. This suggests that apps in the Play Store don’t need as many daily downloads as apps on the App Store to reach a certain level of category rank in the UK.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to reach the top charts of several categories of the Apple App Store and Google Play Store in major European countries.

Comparing the number of daily downloads an app needs to reach the top charts of several categories of the Apple App Store and Google Play Store in major European countries.

Although the UK is nearly systematic the most competitive market on the App Store, results vary across categories for the Play Store. On Android, France is the most competitive country in the Social category, Italy takes the lead in the Sports category, Germany is number 1 in the Shopping category and Spain and France are the most competitive in the Health & Fitness category.

We did find an exception in the Food & Drinks category, where the UK was the most competitive market on both the App and Play Store. However, apps will still need about 1,5 times more downloads to be n°1 in the App Store Food & Drinks chart compared to the Play Store.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to reach the top charts of the Food & Drinks category in the Apple App Store and Google Play Store in major European countries.

Comparing the number of daily downloads an app needs to reach the top charts of the Food & Drinks category in the Apple App Store and Google Play Store in major European countries.

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Downloads Needed to Reach Top - Insights for Asia

In Asia, we found that Japan was consistently the most competitive country on the App Store, but India was much more competitive on the Play Store, taking the lead in all categories.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to reach the top charts of several categories of the Apple App Store and Google Play Store in major Asian countries.

Comparing the number of daily downloads an app needs to reach the top charts of several categories of the Apple App Store and Google Play Store in major Asian countries.

Downloads Needed to Reach Top - Insights for South America

Brazil is by far the most competitive market in South America across all categories on both the App and Play Store.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to reach the top charts of several categories of the Apple App Store and Google Play Store in major South American countries.

Comparing the number of daily downloads an app needs to reach the top charts of several categories of the Apple App Store and Google Play Store in major South American countries.

The number of daily downloads to reach a top chart in any category in Brazil is between 2 to 7 times higher than the second most competitive country in South America on both Apple and Google. When it comes to overall market share, Brazil represents 67% share of downloads from South America in the Play Store and 72% in the App Store.

If we remove Brazil from the analysis, we find there isn’t a second leading country in terms of competitiveness to reach top charts. For example, In the Shopping category, Colombia (Play Store) and Chile (App Store) are the most competitive markets for all tops except for the first position, where Argentina overtakes both countries in each store in terms of n° daily downloads to reach n°1 position in that category.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to reach the top charts of the Shopping category on the Apple App Store and Google Play Store in major South American countries (Brazil excluded).

Comparing the number of daily downloads an app needs to reach the top charts of the Shopping category on the Apple App Store and Google Play Store in major South American countries (Brazil excluded).

This is due to the very popular app Mercado Libre, which has 16% market share of the Shopping apps in Argentina on Google and 34% on Apple.

In the App Store Photo category, Chile, Argentina, and Colombia are very close in terms of competitiveness, while photo apps will need less than half as many downloads to reach top positions in Peru and Ecuador. However, when it comes to the Google Play Store, the most competitive markets are Argentina, Peru, and Colombia, with Chile and Ecuador behind.

AppTweak Market Intellligence: Comparing the number of daily downloads an app needs to reach the top charts of the Photo & Video category on the Apple App Store and the Photography category on the Google Play Store in major South American countries (Brazil excluded).
Comparing the number of daily downloads an app needs to reach the top charts of the Photo & Video category on the Apple App Store and the Photography category on the Google Play Store in major South American countries (Brazil excluded).

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Downloads to Reach Top - Insights for the US, Brazil and India

We then had a look at some very big markets but who tend to be more oriented towards the App Store (United States) or Play Store (Brazil and India). As expected, in all categories, we found that the US was the most competitive country on the App Store and India mostly on the Play Store. We did find a few extra insights worth sharing.

Health and Fitness is the only category on the Play Store where apps need about as many downloads to reach a top position in the US as in India.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to reach the top charts of the Health & Fitness category on the Apple App Store and the Google Play Store in the US, Brazil, and India.

Comparing the number of daily downloads an app needs to reach the top charts of the Health & Fitness category on the Apple App Store and the Google Play Store in the US, Brazil, and India.

In the Food & Drinks category, India is by far the most competitive market for the Play Store, requiring apps to have a much higher number of daily downloads to reach an equivalent position compared to Brazil and the US. However, in Brazil, the number of daily downloads your app will need to make to be 1st or 2nd on that category instead of 5th suddenly shoots up. This sudden increase is mostly due to the apps iFood and Uber Eats which together take up 75% of the total downloads from the Food and Drinks category on Android in Brazil.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to make to reach the top charts of the Food & Drinks category on the Apple App Stire and the Google Play Store in the US, Brazil, and India.

Comparing the number of daily downloads an app needs to make to reach the top charts of the Food & Drinks category on the Apple App Stire and the Google Play Store in the US, Brazil, and India.

When it comes to the Sports category, the Brazilian market is actually more competitive than the Indian market, except for the first 2 positions. Being n°1 in the Play Store Sports category in India requires an estimated 76k daily downloads (vs. 34k in Brazil and 13k in the US). This is mainly due to the major popularity of cricket apps such as Cricbuzz and Cricket.com that occupy top positions.

AppTweak Market Intelligence: Comparing the number of daily downloads an app needs to reach the top charts of the Sports category on the Apple App Store and the Google Play Store in the US, Brazil, and India.
Comparing the number of daily downloads an app needs to reach the top charts of the Sports category on the Apple App Store and the Google Play Store in the US, Brazil, and India.

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What are the most competitive countries by Region and Store?

To summarize, here’s the list of countries by region where mobile apps need the highest amount of daily downloads to reach top charts in most store categories:

Europe:

  • Apple App Store: the United Kingdom
  • Google Play Store: depends on the category

Asia:

  • Apple App Store: Japan
  • Google Play Store: India

South America:

  • Apple App Store: Brazil
  • Google Play Store: Brazil

If you want to dig deeper into the details, don’t miss out on our downloads to top feature in Market Intelligence. We show you the estimated number of daily downloads an app needs to make to reach the top charts in any country and category on both the App and Play Store.

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