Impact of Italy lockdown on mobile apps

by Marie-Laure Cruyt
CPO at AppTweak

Last updated on March 21 2023 — 2 min read

It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. Most countries have followed, applying similar measures. Although this has a terrible impact on most businesses, some apps have become unusually popular recently. Check out the top trending apps on the Italian App Store by category.

Business

With most people having to work from home, conference calling apps have seen a major peak in downloads

Impact of Italy lockdown on Business apps

Top-performing apps:

Zoom: 11k daily downloads
Hangouts by Google: 10k daily downloads
Microsoft Teams: 8k daily downloads

Education

Schools have closed down and children are forced to stay home, parents have had no other choice but to turn towards digital education options.

Impact of Italy lockdown on Education apps

Top-performing apps:

Google classroom: 9k daily downloads
WeSchool: 4k daily downloads
Edmondo: 2k daily downloads

Entertainment

With everyone stuck at home and all usual leisure activities closed down, people have found other ways of distracting themselves, whether it be sharing funny videos on TikTok or catching up on their favorite series on Netflix and Amazon Prime.

Impact of Italy lockdown on Entertainment apps

Top-performing apps:

TikTok: 8k daily downloads
Netflix: 5k daily downloads
Amazon Prime: 5k daily downloads

Food & Drink

The Food & Drink sector has turned upside down, with new popular apps appearing. Due to limited access to the outdoors, people have gotten into mobile grocery shopping.

Impact of Italy lockdown on Food & Drink apps

Top-performing apps:

Supermercato24: 2k daily downloads
Just Eat: 1.5k daily downloads
Deliveroo: 1k daily downloads

Health & Fitness

Keeping fit is another challenge when all gyms are closed, that’s all to the benefit to mobile alternatives!

Impact of Italy lockdown on Health & Fitness apps

Top-performing apps:

Nike Training Club: 7k daily downloads
30 Day Fitness: 3k daily downloads
Female Fitness: 2k daily downloads

People have had to find new ways of exchanging with each other, and this involves different platforms. The top social networking apps are very different today compared to 30 days ago.

Top-performing apps:

Houseparty: 12k daily downloads
Skype for iPhone: 10k daily downloads
Tellonym: 7k daily downloads

Check out the most trending apps by category in your country with our Market Intelligence Add On!

Start a 7-day free trial

by Marie-Laure Cruyt, CPO at AppTweak

Marie-Laure is CPO at AppTweak, she has always worked in digital companies with a product focused around an app or a SaaS. She’s a real (dark only) chocolate lover.