AppTweak Hits Growth of 956.76%

Laurie Galazzoby 
Chief Revenue Officer at AppTweak

5 min read

We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology Fast 50, hitting an impressive 956.76% growth in sales over the past four years! Read all the details of our latest achievements below.

AppTweak Recognized 9th Fastest-Growing Technology Company

The prestigious Deloitte’s Fast 50 award program celebrates every year the fastest-growing companies in eight different sectors and categories around the world.

For the second year in a row, AppTweak has been nominated for the Belgium Fast 50 Technology competition, which supports and rewards companies with technology-related products or services that have achieved the fastest rates of annual revenue growth over the last four years.

This year, the winners were announced on Thursday 26 November 2020 during the virtual Awards Ceremony. After a remarkable 6th position in the 2019 edition, AppTweak rises once again to the top ten becoming the 9th fastest-growing technology company in Belgium!

With an increase in sales revenue by 956.76% between 2016 and 2019, AppTweak’s App Store Optimization (ASO) software maintains high and rapid growth year over year.

AppTweak ranks 9th in Deloitte’s 2020 Technology Fast 50 Belgium

AppTweak ranks 9th in Deloitte’s 2020 Technology Fast 50 Belgium

“Reaching the Top 10 two years in a row is an amazing performance. We have put a lot of effort to keep growing quickly while ensuring high-quality and, today, we are proud and happy to see our hard work recognized by industry leaders.” Olivier Verdin, CEO

Product Innovation: The Key to Our Success

Launched in 2014, AppTweak is today the market-leading ASO tool. Over 1,400 mobile leaders, including 42% of the Top Grossing apps and games, rely on our platform powered by Data Science to boost their downloads in the Apple App Store and Google Play Store.

So, what makes AppTweak the best-in-class ASO platform? The answer is: constant product innovation.

Innovation is at the core of everything we do. Thanks to our talented and creative team, AppTweak renews and improves constantly using top-notch technology.

Equally important is the pro-active customer feedback that we receive on a regular basis which helps build disruptive and actionable features.

Over the past 12 months, we released more than 30 new features including our All Ranked Keywords Performance, which provides a detailed keyword performance report based on our entire database of +3M keywords for any app over time.

apptweak's keyword master performance report

AppTweak’s All Ranked Keywords Performance

Next, we’ve introduced the App Intelligence module, allowing easy access to key metrics from App Store and Play Store Consoles across countries for effective performance reporting and many hours of manual work saved!

In addition to ASO Intelligence, App Intelligence and Market Intelligence, we have reinforced AppTweak’s Ad Intelligence with additional features, notably Social Media Advertising Insights and Google App Campaigns, unveiling Facebook Ads and Play Store paid keyword placements.

Unlike other analytics platforms, we do not rely on any third-party data provider. Our features gather data coming from the app stores directly (eg: Apple Search Popularity). We then leverage Data Science through proprietary Deep Learning algorithms to highlight vital metrics and unique actionable insights (eg: Keyword Monthly Installs).

Heads up! We are actively working on Q1 2021 product roadmap which will include the complete revamp of one of our most popular dashboards. Stay tuned!

Our ASO Experts Executed +400 ASO Recommendations in 2020

Over the years, customers’ requests for help through ASO managed services multiplied. Subsequently, we reinforced our ASO Experts team and extended our ASO services offering.

Today, AppTweak counts 7 full-time ASO Experts working in close collaboration with our largest Enterprise clients including Amazon Music, Yelp, Zynga and HBO Max which consider us as an extension of their growth team.

In 2020 alone, our multicultural ASO Experts have executed over 400 ASO recommendations for +45 apps and games in more than 40 different languages. Additionally, we have supported the worldwide launch of 4 top tier games in more than 18 countries.

Our ASO Managed Services deliverables include:

  • Keyword research, optimization and monitoring
  • Competition analysis
  • Performance reporting dashboards
  • Creative research, ideation and design
  • A/B(/B) testing
  • Worldwide localization
  • Pre-launch, soft-launch and hard-launch strategies
  • Reviews and ratings analysis and optimization
  • Tailored data extraction and in-depth research

AppTweak Grew Full-Time Employees from 30 to 45 in 12 months

Earlier this year, we opened 2 new offices in India (Bengaluru) and Japan (Tokyo), which we were able to visit before the COVID outbreak.

With full-time members in both countries, we now ensure timely and personalized support to our customers in their native language and timezone.

So far, our APAC expansion has increased the number of our customers by 68% in India and boosted our revenue by +210% in Japan.

Discover the full story of our new offices in India and Japan

AppTweak’s international business approach has been reflected in the platform which is now available in 3 languages: English, French and Japanese.

AppTweak dashboard in japanese

AppTweak is now available in English, French and Japanese.

With our office opening in San Francisco in 2018, AppTweak increased from one headquarter in Brussels to 4 offices on 3 continents in just a couple of years!

The end of the year is around the corner. Today, we are proud to highlight that our team grew by 33% in the past 12 months, going from 30 to 45 full-time successfully onboarded employees, despite the circumstances and the work-from-home situation. This is an exceptional achievement for which we are truly grateful.

Lastly, and on behalf of the entire AppTweak team, I would like to end this post by thanking all our wonderful customers, our amazing partners and everyone else who has supported us throughout this journey.

We are stronger than ever and ready for 2021!

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Laurie Galazzo
by , Chief Revenue Officer at AppTweak
Laurie is Chief Revenue Officer at AppTweak and joined the company in its early stages (2014). She's passionate about new technologies, growth and mobile marketing. Oh, and also about sushi.