AppTweak Expands in Asia: New Offices in India and Japan

Laurie Galazzoby 
Chief Revenue Officer at AppTweak

7 min read

Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. After opening an office in San Francisco in 2018, we are proud to announce today that two new locations have opened in Asia: Tokyo (Japan) and Bengaluru (India). On top of that, AppTweak’s entire platform has been made available in Japanese (and in French)! Discover all the details of this incredible localization journey below.

New Office in Tokyo for AppTweak’s Expansion in APAC

As part of our strategy to reinforce our footprint and increase growth in the APAC region, we are happy to announce that we launched earlier this year an office in Tokyo, Japan!

To mark the opening, we had organized our first ASO Breakfast in Tokyo where we could meet and connect with local customers and companies. We had great conversations about the importance of organic acquisition in today’s mobile landscape and were excited to show our unique features!

aso breakfast in japan1st ASO Breakfast in Japan, Tokyo (February 7, 2020)

apptweak's first trip to japanAppTweak’s first trip in Tokyo (February 2020)

With iPhones dominating the Japanese market for years, iOS is the most popular operating system in Japan (as opposed to Android in India). A recent study commissioned by Apple estimated that the App Store ecosystem in Japan generated a total of $37 billion in sales in 2019, including $2 billion from in-app advertising only.

This makes Japan one of the largest markets for mobile revenue, which is expected to grow to up to $16 billion by 2021. Additionally, revenue in the mobile games segment is projected to reach US$6,850m by the end of 2020.

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We expect that the opening of our Tokyo office will accelerate our growth and bolster AppTweak’s leadership as the best in-class ASO tool in Asia.

“Japan represents an incredible growth opportunity for AppTweak. In just a year, we saw an increase in revenue of 210% in Japan only.” points Olivier Verdin (AppTweak CEO and Co-founder). “Today AppTweak is trusted by the world’s largest mobile game publishers including Zynga, Warner Bros, Jam City, Big Fish Games and more. We are excited to get closer to the mobile app landscape in Japan.”

AppTweak ASO Tool Now Available in Japanese

AppTweak’s expansion strategy in the Asian market through Tokyo could not have been completed without this last important step: the localization of the entire platform in Japanese. And guess what? We made it happen – AppTweak is now fully available in Japanese!

Apptweak is now available in japaneseAppTweak’s home page in Japanese

Given that language barriers and translation tools can be frustrating, we wanted to leverage user adoption by using a native Japanese speaker instead of relying on automatic translations provided by Google or other translators.

Just like for ASO, direct translation is not enough. The Japanese language has a wide range of nuances. Japanese speakers use certain phrases and verbiage that are very specific, limiting the effectiveness of a simple translation.

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We have worked hard on the Japanese dictionarization and translation of our entire platform. We are very impatient to see the impact! We hope that this will enrich the experience of our clients from Japan and make their navigation easier and more intuitive.” says Olivier Verdin, “with an office in Japan and full-time employees, we now provide personalized support in their native language and in their timezone!

Last but not the least (and given AppTweak’s Belgian origin – bonjour!), we have also made our platform available in French for French-speaking customers who would prefer to use AppTweak in their native language.

India’s Mobile App Market Grew by 200%

India is today the fastest-growing mobile app market in the world with a remarkable 200% growth in the last three years. In 2019, 19 billion apps were downloaded in India alone. After China, India is the second-largest market for app downloads with a total of 204 billion app downloads.

These exceptional trends have led companies from all verticals to rethink their acquisition funnels and marketing strategies from scratch. At AppTweak, this phenomenon caught our attention as we noticed a rapid and growing interest in our services in APAC regions.

After our trip to Tokyo in February 2020, we organized our first ASO breakfast in Bengaluru. On top of the wonderful local experience (and delicious food, including all possible types of naan bread), we were able to meet some of our clients and trending app companies willing to take their search performance to the next level using ASO.

aso breakfast in bengaluru india1st ASO Breakfast in India, Bengaluru (February 14, 2020)

One week later, we hosted another ASO breakfast in New Delhi, where we had insightful conversations around organic acquisition, conversion, and retention. We were also happy to meet our partners at Adjust India in person.

aso breakfast in new delhi india Second ASO Breakfast in India, New Delhi (February 19, 2020)apptweak and adjust in indiaAppTweak and Adjust meet in India (February 13, 2020)

Bengaluru – A Strategic Location to Penetrate India

Today, we are happy to officially announce that AppTweak has opened its first office in India! We have decided to start in Bengaluru, the center of India’s high-tech industry and capital of India’s southern Karnataka state. This means that we now have a total of 4 AppTweak locations with 3 new ones launched only in the last two years!

Read the story on the office in San Francisco

AppTweak India already counts two full-time employees. We are looking to grow the team in the next few months aiming to offer a tailored user experience to the Indian market and stronger support to our customers. Check all our job openings here.

“Our India plan is ambitious, and we look forward to working with large and small companies as AppTweak becomes an essential part of the app marketing journey. We are confident that India will play a major role in increasing our global footprint,” claims Olivier Verdin (AppTweak CEO and Co-founder).

Since our expansion in India, we have already doubled our revenue and increased the number of our customers by 68% in the region. Leading mobile companies trust our data and use our platform daily to increase their app performance and beat their competitors in the stores.

“AppTweak made it a breeze for us to analyze over 10 competitors at the same time, saving valuable time. We could quickly identify keyword opportunities, and other ideas to improve conversion rates. Our clients are happy and so are we,” says Gaurav Jhala, Associate Director at Performics India, India’s largest Performance Marketing Agency.

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With the extensive competition in Google Play in India, ASO has become a crucial component in the mobile growth stack for most companies. “Without ASO we would not be able to sustain our growth,” insists Prabodh Pallu, CEO & Co-Founder at Tiny Tactics, a fast-growing mobile gaming studio in India. “The ease of using AppTweak as well as the data available on keywords made my ASO efforts more fruitful.”

2020 Was Challenging, But We Keep on Growing Fast

For the past few years, AppTweak has experienced incredible growth. Today, we count 45 full-time employees in 4 offices, helping 1,400 mobile leaders worldwide and tracking over 2.5M keywords daily.

Despite the challenges, 2020 has been another positive year for AppTweak so far. We expect a growth of 80% for 2020 while remaining profitable. With the offices in Bengaluru and Tokyo opening, we have seen an increase in revenue of 160% YoY in India and 200% in Japan.

Our hard work has been recognized throughout the years:

  • In December 2018, AppTweak was awarded “Best ASO Company” at the APS Berlin.
  • In November 2019, AppTweak was recognized as Belgium’s 6th fastest growing company in the Deloitte Technology Fast 50 Awards.
  • In July 2020, AppTweak ranked AppTweak 91 in Deloitte’s Top 500 fastest-growing technology companies in the EMEA!

Today, AppTweak is the leading ASO tool trusted by 1,400 mobile leaders in over 70 countries. Proudly helping 42% of the 50 top-grossing apps to boost their performance with our unique and actionable ASO features, we are looking forward to continuing to grow our team and build great products!

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Laurie Galazzo
by , Chief Revenue Officer at AppTweak
Laurie is Chief Revenue Officer at AppTweak and joined the company in its early stages (2014). She's passionate about new technologies, growth and mobile marketing. Oh, and also about sushi.