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Discover Most Used Keywords per App Category [2019]

App Market Insights

Discover Most Used Keywords per App Category [2019]

What keywords are the Top Apps using in their metadata? If that’s something you’ve been wondering, read on! We’ve looked at the most used keywords in the app title and subtitle of the top 500 free apps in the US. It is important to understand what keywords are being used the most by your competitors in your category, and what type of apps are present in the top 500. That will give you a good picture of the category you’re in.


We’re showing you the 15 most used keywords for apps ranking in the Top 500 (for specific categories) and the proportion of apps who have used it in their title/subtitle or title/short description.

We had published a similar article in September 2018, so let’s compare how the most used keywords have changed!

Check out the most used keywords in metadata in 2018

  • TOP 15 keywords across “All categories

Here, we can see that the keyword “app” is one of the most used keywords in the metadata of all apps. However, “app” is considered a “free” keyword, which means that apps will be ranked on it without having to add it to their metadata. Therefore, a lot of titles/subtitles/short descriptions could be optimized by replacing it with another keyword.

  • Top 15 Most Used Keywords in “Education” Category

We’ve compared those keywords with the most used keywords in September 2018 and we’ve noticed that the “toddler” and “toddlers” have appeared on iOS while the Google Play keywords are relatively similar.

  • Top 15 Most Used Keywords in “Games” Category

When looking at the top 15 in September 2018, quite a few keywords have changed. “3d”, “multiplayer” and “classic” have started appearing on iOS and “3d” “adventure”, “shooter” on Google Play while keywords like “match 3” or “slots” don’t appear anymore.

  • Top 15 Most Used Keywords in “Health & Fitness” Category

Again, comparing to September 2018, “meditation” has appeared in the top 15 on iOS while the top 15 for the Play Store stays stable.

  • Top 15 Most Used Keywords in “Sport” Category

If your category isn’t shown here, or if you’d like the full list of keywords for the top 500 apps, don’t hesitate to send us an email!

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