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Discover the Most Searched App Store Keywords of 2018

App Market Insights

Discover the Most Searched App Store Keywords of 2018

Are you ready to kick off the new year? So are we! We guessed that one of your resolutions for 2019 was to boost your ASO, so we wanted to give you a head start. We looked back at the top 1000 keywords most searched on the Apple App Store in 2018 in 5 major countries, namely the US, the UK, Germany, France and Spain. Check it out!


Looking for inspiration for your app’s next update? You might want to have a look at the lists we built for you. We gathered the data of more than a million keywords across 5 different markets and calculated their average Apple Search Popularity over 2018. This gave us a list of last year’s most popular keywords in the App Store. Here’s a table with the top results.

US UK DE FR ES 
KeywordAvg. VolumeKeywordAvg. VolumeKeywordAvg. VolumeKeywordAvg. VolumeKeywordAvg. Volume
snapchat100snapchat100instagram100snapchat100instagram100
instagram98instagram98snapchat94instagram98whatsapp90
facebook94facebook93whats app92facebook94facebook90
youtube91youtube91facebook92messenger92fortnite88
fortnite91tinder90youtube91youtube91youtube87
messenger91whatsapp90fortnite88whatsapp91netflix86
tinder90fortnite88tinder88fortnite89spotify85
whatsapp88messenger87netflix87netflix89tinder85
netflix88spotify85spotify87tinder88snapchat84
twitter87kik85lovoo87waze85stickers whatsapp84
kik87netflix85tik tok87jeux gratuit85wallapop83
vpn™87twitter84whatsapp85spotify84juegos gratis82
spotify85roblox84messenger85pronote84messenger81
uber85games83amazon85jeux83twitter81
games85hello neighbour83ebay kleinanzeigen83vinted83amazon81

Looking for similar insights? Check our infographic on the Top Mobile Apps and Games of 2018

Of course, as you’ve probably noticed, these are nearly exclusively branded keywords. That’s not going to help you find keywords for your app. Don’t worry, we made the full list of the top 1000 most popular keywords for each market. You’re sure to find a set of keywords that are relevant for your app. Make sure not to forget to add them to your app’s metadata to drive traffic!

2018’s top 1000 most searched App Store keywords - US

2018’s top 1000 most searched App Store keywords - UK

2018’s top 1000 most searched App Store keywords - Germany

2018’s top 1000 most searched App Store keywords - France

2018’s top 1000 most searched App Store keywords - Spain

We hope these lists will help you choose the right keywords for your app. You want to make sure that they have good volume and that they are relevant enough for your app to ensure conversion.

More on how to choose the best keywords for your app.

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