Discover the Most Searched App Store Keywords of 2018
App Market Insights
Are you ready to kick off the new year? So are we! We guessed that one of your resolutions for 2019 was to boost your ASO, so we wanted to give you a head start. We looked back at the top 1000 keywords most searched on the Apple App Store in 2018 in 5 major countries, namely the US, the UK, Germany, France and Spain. Check it out!
Looking for inspiration for your app’s next update? You might want to have a look at the lists we built for you. We gathered the data of more than a million keywords across 5 different markets and calculated their average Apple Search Popularity over 2018. This gave us a list of last year’s most popular keywords in the App Store. Here’s a table with the top results.
Of course, as you’ve probably noticed, these are nearly exclusively branded keywords. That’s not going to help you find keywords for your app. Don’t worry, we made the full list of the top 1000 most popular keywords for each market. You’re sure to find a set of keywords that are relevant for your app. Make sure not to forget to add them to your app’s metadata to drive traffic!
We hope these lists will help you choose the right keywords for your app. You want to make sure that they have good volume and that they are relevant enough for your app to ensure conversion.