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5 reasons to connect your Apple & Google Console

Advanced ASO

5 reasons to connect your Apple & Google Console

You are probably aware that it is possible to connect your Apple App Store and Google Play Store Console to your AppTweak account, but are you aware of the benefits of doing so? Whether you’ve already synced your console or not, in this article, we highlight all the unlocked features you get access to once your console is connected to your AppTweak account.


Unlock features in AppTweak ASO Tool

1. Import all of your apps in just a click

Getting started with ASO is not an easy task. You first need to set up your ASO dashboard by adding the apps you want to work on in the markets you’re focusing on. This can be a tedious process if you have many apps worldwide.

If you connect your Apple or Google console to AppTweak, we’ll directly access all the apps of your console and load them into AppTweak. You’ll find the list of all the apps of your account and the countries where they are available in the “Integrations” tab of your dashboard.

AppTweak ASO Tool: access all of your apps by connecting your console

Access all of your apps by connecting your console

For each imported app, AppTweak indicates the number of countries your app is available in and the number of countries in which you follow the app on AppTweak. If you open the details, you can choose the countries where you want to follow the app in just a click. Followed apps will be added to your Followed Apps Dashboard. This allows you to select only the markets in which you are doing ASO for the selected app.

AppTweak ASO Tool: Select the apps and countries you want to follow in your AppTweak Dashboard

Select the apps and countries you want to follow in your AppTweak Dashboard

💡Expert Tip: Did you know that, if you’ve connected your Google Console, we also fetch apps that you’ve added to your peer group and show them in the competitors’ suggestions?

AppTweak ASO Tool: See the apps added to your Google Console peer group in AppTweak's competitors suggestions

See the apps added to your Google Console peer group in AppTweak’s competitors’ suggestions

Learn how to show your peer group directly in AppTweak in this blog article.

2. Access all of your data in one place

When you go about ASO for an app, you obviously want to measure the results of your work, and carefully keep an eye on your app’s downloads, revenue, and conversion rate. By connecting your Apple and Google console, you can access this data directly in AppTweak. As a result, you can immediately check the impact of ASO events such as a metadata change or an app featuring on your app’s performance metric within AppTweak.

By connecting your Apple console, you will be able to view a quick recap of the trends of your app over the last 30 days as well as the full detail of your app’s daily downloads and revenue.

AppTweak ASO Tool: Last 30 Days App Trends for apps with App Store Connect Connect your App Store Connect and access the last 30 days app trends.

In addition, you will access a full analysis of your app’s conversion rate. In this analysis, we consider 3 conversion rates:

  • from Impressions to Installs
  • from Impressions to Page Views
  • from Page Views to Installs

Finally, in the “Per Channel” tab, you will also find a breakdown of your app’s impressions, page views, and installs per source.

AppTweak ASO Tool: Check out your app's metrics by source

Check out your app’s metrics by source in AppTweak with the App Store Connect integration.

By connecting your Google Console, you will access your app’s daily downloads, uninstalls, conversion, and retention rates. For each metric, we also show a spread across the world map and a breakdown per channel. Discover all the advantages of connecting your Google console here.

AppTweak ASO Tool: extra insights in AppTweak Analytics for apps with a Google Console integration Extra insights in AppTweak Analytics for apps with a Google Console integration

Having this data at hand becomes extremely handy in order to better understand the impact of your ASO on your app’s metrics. You will be able to see if a surge in impressions is due to a featuring, or if a drop in installs comes from a drop in rankings on a high volume keyword, or if an increase in conversion is linked to your latest metadata update, etc.

3. Get all of your install keywords directly from Google

Knowing the number of installs a keyword brings to your app is crucial in ASO, that’s why we’ve added a special Google Keywords integration that will allow you to access your top install keywords and their associated metrics directly in AppTweak.

Once you’ve synced your account, you will find your list of top install keywords in the Analytics section, under the tab “Google Play Install Keywords”. In this section, we list your app’s top install keywords along with the number of Store Listing Visitors, Installers, the conversion rate, retention rate, and the language of the keyword. All the data is exportable on a custom date range.

Google Play Install Keywords features in AppTweak

AppTweak ASO Tool: Connect your Google Console and access your app's top install keywords and associated metrics.

Connect your Google Console and access your app’s top install keywords and associated metrics.

You can also access your top install keywords directly in the Keyword Suggestion feature of our Keyword Tool. This will make it much easier to build your keyword lists. AppTweak shows you your top install keywords and the number of downloads they bring to your app. All you have to do is click on the keywords that you want to add to your list and get extra metrics.

AppTweak ASO Tool: Access your top install keywords directly in AppTweak's keyword suggestion tool.
Access your top install keywords directly in AppTweak’s keyword suggestion tool.

Unlock features in Market Intelligence

4. Benchmark your app against the market

In our Market Intelligence Add-On, connecting your apps to AppTweak will allow you to benchmark them against the market of your choice. Select a set of countries and categories and see where your app stands. In just a couple of clicks, you’ll be able to see where your app ranks across the top charts of the selected countries, what is your app’s market share in terms of downloads and revenue, or how does your app’s seasonality compare with the general market trends.

AppTweak Market Intelligence: Benchmark your app's position in Top Charts across countries

Benchmark your app’s position in Top Charts across countries.

Check out all of our benchmarking features in Market Intelligence

Unlock features in App Intelligence

5. Analyze your apps’ metrics across countries

With our App Intelligence Add-On, you can analyze a set of apps across different countries. Here again, connecting your console to AppTweak unveils a huge amount of extra insights.

AppTweak App Intelligence: Summary of your app's performance across countries

Summary of your app’s performance across countries.

You will be able to very easily carry out analyses either across the selected countries or by comparing your app’s performance from one country to another.

Check out all the insights of App Intelligence with a connected console

AppTweak App Intelligence: Analyze your app's metrics across countries and compare from one country to another.Analyze your app’s metrics across countries and compare them from one country to another.

How to connect your Console in AppTweak

We hope the examples above have given you a better idea of the value of connecting your console to AppTweak. Please keep in mind that none of these integrations are mandatory, and you can totally use AppTweak at its (nearly) full potential without them. That said, connecting your console will help you unlock extra insights as detailed above.

If you wish to connect your data, we currently have 3 possible integrations in AppTweak, each with their specific process:

To add a new integration, or manage your existing integrations, you can go to My Account > Integrations > Add new Integration.

Manage your integrations in AppTweak
Manage your integrations in AppTweak

This is where you will find and manage the integrations you’ve already made.

💡Expert Tip: You will soon be able to access data from your Search Ads Campaigns directly in AppTweak. The integration process is already available, stay tuned for further insights linking ASA and ASO…

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