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Discover Most Used Keywords per App Category [2020]

App Market Insights

Discover Most Used Keywords per App Category [2020]

Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! We took the top 500 apps on IOS and Google Play (US), scanned through their title & subtitle (IOS) / title & short description (Android) and unveiled the top repeated keywords for 5 selected categories. Scroll and find out if you are you using the same keywords as the majority of your competitors…

Most Repeated Keywords in Title and Subtitle/Short Description by Category

These keywords can help you better understand the words that are most used among the apps of the same category and how popular they are. You can check their volume and competition on AppTweak to identify which have the best potential for your ASO.

You’ll find below the exact data we collected for each set of words. The percentage is the percentage of apps that have the given keyword (or keyword combination) at least once in their metadata (title & subtitle on IOS and title & short description on Android). Stop words were removed.

US - Games

iOS Google Play 
Game3.56%Game3.20%
Puzzle1.72%Free1.49%
3d1.60%Games1.18%
Games1.54%Play1.03%
Best0.83%Puzzle1%
Fun0.83%3d0.84%
Run0.77%Fun0.78%
Word0.74%World0.64%
Puzzles0.58%Best0.56%
Brain0.55%Word0.54%
Match0.83%Win0.48%
Color0.49%Simulator0.40%
Play0.46%Run0.37%
Simulator0.46%New0.36%
Home0.43%Battle0.36%
Puzzle game0.74%Master0.34%

US - Education

iOS Google Play 
Learn2.75%Learn2.43%
Games2.75%Free1.41%
Kids2.15%App1.21%
Math1.53%Kids1%
Learning1.47%English0.91%
App1.11%Learning0.86%
Play0.96%Math0.80%
Test0.87%Games0.79%
Town0.75%Fun0.59%
Baby0.75%Language0.58%
Fun0.72%Play0.52%
Practice0.69%Game0.48%
Toddler0.63%Spanish0.47%
Preschool0.60%Guide0.44%
Solver0.57%Languages0.43%
Homework0.57%Baby0.39%

US - Business

iOS Google Play 
App2.22%App2.07%
Mobile1.74%Mobile1.36%
pdf1.52%Business1%
Scanner1.44%Free0.92%
Work1.33%Maker0.91%
Phone1.11%Manage0.85%
Business1.07%pdf0.82%
Scan1.04%Work0.82%
Call0.96%Logo0.65%
Fax0.93%Logo Maker0.63%
Jobs0.89%Job0.56%
Find0.89%Access0.56%
Job0.82%Time0.56%
Search0.74%Job Search0.54%
Recorder0.74%Fax0.51%
Scheduling0.70%Phone0.50%

US - Food and Drink

iOS Google Play 
Food3.53%Order2.13%
Delivery3.32%Food2%
Order3.24%App2.04%
Rewards3.07%Rewards1.80%
Food Delivery2.64%Delivery1.65%
Recipes2.00%Recipes1.65%
Earn Rewards1.70%Earn1.00%
Meal1.36%Pizza0.92%
Earn1.23%Free0.65%
App1.23%Online0.62%
Pizza1.02%Mobile0.56%
Ordering0.94%Ordering0.53%
Grocery0.68%Easy0.51%
Restaurant0.64%Grocery0.50%
Healthy0.64%Meal0.48%
Coffee0.64%Points0.48%

US - Health and Fitness

iOS Google Play 
Tracker3.19%App2%
Fitness2.19%Tracker1.50%
Sleep2.19%Fitness1.43%
Workout2.04%Weight1.39%
Weight Loss1.89%Sleep1.25%
App1.79%Workout1.25%
Weight1.61%Home1.15%
Home1.52%Health1.08%
Meditation1.28%Workouts0.85%
Health1.25%Free0.79%
Workouts1.12%Yoga0.76%
Loss0.94%Meditation0.68%
Calorie Counter0.91%Lose0.68%
Daily0.88%Track0.65%
Home Workout0.85%Counter0.60%
Sounds0.82%Loss0.57%

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