Out now: The AI visibility playbook for apps and games

In an AppTweak poll of 200 app marketers, only 6% said they have a defined AI visibility strategy.

Meanwhile, AI search engines now account for 56% of global search activity, and AI-driven traffic grew 527% year over year. The gap between where discovery is heading and where most teams are focused is widening fast.

Today, we’re publishing our first guide dedicated entirely to this shift: The AI visibility playbook for apps and games.

It’s the first resource of its kind built specifically for app and game marketers—not adapted from web SEO frameworks, but grounded in how app discovery in AI search actually works.

What’s inside

The playbook draws on AppTweak’s analysis of 125,000+ ChatGPT recommendation responses across 9,489 app prompts and 9,000+ game prompts to surface emerging patterns, as well as actionable steps teams can take now to increase AI visibility.

Here’s what you’ll have access to:

How AI search engines decide which apps to recommend. Learn about the two inputs that drive every AI recommendation and the efforts you can take to influence both.

Early research from AppTweak. App store listings account for nearly half of all sources ChatGPT cites when recommending apps. Apps and games are surfaced differently. And positioning consistency across sources matters more than any single tactic.

A three-part framework for AI visibility. See which app store, owned web content, and external authority signals matter for AI visibility and learn the three work together for greater overall AI recognition.

Four experiments to run now. We provide you with four solid experiments AppTweak experts are recommending to clients to try to increase their AI presence.

How to measure AI visibility. You’ll walk away from this guide knowing what a baseline looks like, and why manual prompt checks create blind spots rather than fill them.

Apps and games surface differently in AI search. One of the clearest findings in our research is that apps and games don’t get recommended the same way. App discovery is intent-driven and use-case-focused. Game discovery is experiential; think genre, IP, mood, and similarity to known titles. The playbook covers both, including what that difference means for your strategy.

Download our AI visibility playbook for apps & games to kick start your AI visibility strategy before your competitors do.

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