The latest App Store Algorithm Updates uncovered
We’ve updated our Apple App Store and Google Play Store algorithm updates detector and given it a new view: the World Map! When you detect an algorithm change in a specific country, you can switch to the world map view to immediately see which other countries were affected by the change.
Identify countries affected by an Algorithm Update in a glance
We all know that moment when you do your routinely ASO check and suddenly realize your app has lost a crazy amount of rank positions across hundreds of keywords. Your first reaction? Check our algorithm update detector!
Our Algorithm update detector monitors the keyword ranking movements of millions of keywords in different countries. Every day, these rankings move around, however, sometimes these movements are abnormally high. This often suggests that Apple or Google have updated their keyword ranking algorithm, which results in many changes among the apps that rank on keywords. When such updates happen, we indicate them in our Algo Change Detector, we even show the magnitude of the movements. So, next time you see big movements in your app’s keyword ranking, don’t forget to check the Algo Change Detector first, it’s totally free!
Over the last three months, we detected two major changes in the Apple App Store keyword ranking algorithm that affected the United States. The first was on Jun 29th, provoking many keyword rank changes across apps. This change was then reverted on Jul 19th, resulting into another big keyword dance.
We’ve recently added a new view to this free ASO Tool: the World Map. If you identify a change of algorithm at a specific date in a specific country, you can now switch to the world map view for that date to check out which other countries were also affected by the change. We’ve seen that Apple and Google sometimes make changes to their keyword ranking algorithms, but these don’t apply to all countries, and some countries are more impacted than others. Therefore, as soon as you find out that one of the Stores has updated their algorithm, you want to immediately check which other countries were affected in order to measure the overall impact of the change on your app’s visibility.
The countries affected by the Apple App Store algorithm update around June 28th.
The latest Apple and Google’s algorithm changes unveiled
Using the world map view of our algorithm change detector, we did a timeline of all Google and Apple’s algorithm changes over the last 3 months and the countries that were affected. Enjoy!
Latest Apple App Store Algo Changes (last 3 months)
While two major changes affected several countries (Jun 28th and Jul 18th), we found that other changes were more localized, mostly impacting Asian countries. There have been several algorithm updates in Vietnam in July and August, two changes in Saudi Arabia (Jun 18th and May 31st) and one change that affected China, Japan, and South Korea on May 21st.
The latest Apple App Store Algorithm updates and which countries they affected (last 3 months)
Latest Google Play Store Algo Changes (last 3 months)
On Google, the changes aren’t as many over the last 3 months, with only two major updates detected. One on June 8th, that affected China, Japan and Indonesia, the other on June 1st that impacted Spain.
The latest Google Play Store Algorithm updates and which countries they affected (last 3 months)
Although it may seem the Google algorithm is more stable than the Apple algorithm, it’s important to keep in mind that our algorithm change detector highlights keyword ranking movement that are unusual, in other words, movements that are higher than what we normally see on the Store. On Google, the app keyword rankings tend to be more variable than on Apple, so although there are less unusual sudden movements, the day-to-day shifts are stronger than on Apple.
Now that you know when and where the latest app store algorithm updates took place, how did these affect your app’s visibility on keywords? You can use AppTweak ASO Tool to monitor your app’s performance on keywords and see how an algorithm change has impacted your app’s rank on your top keywords.