The Most Popular App Store Keywords of 2020

We had a look at the top 500 most popular keywords on the Apple App Store in 2020 for 5 major countries: United States, France, United Kingdom, Germany, and Spain. If that’s something you have been looking for to help you boost your ASO in 2020, then read on!

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Most Popular Keywords Defined

The most popular keywords are defined as those keywords that reached the highest Volume Score at some point in 2020. The Volume Score is number between 5 and 100 sourced directly from the Apple Store. The higher the Volume Score, the more popular the keyword.

20 Most Popular App Store Keywords of 2020 in the US:

• instagram
• mario kart
• snapchat
• youtube
• zoom
• faceapp
• facebook
• disney plus
• bumble
• sleep sounds
• tik tok
• call of duty
• disney
• free games
• vpn
• fortnite
• kik
• pandora
• voice translator

Most Popular App Store Keywords Across Countries:

The table below shows the 20 most popular keywords in the United States, United Kingdom, France, Germany, and Spain along with the volume score.

United States		France		United Kingdom		Germany		Spain
Keyword	Volume	Keyword	Volume	Keyword	Volume	Keyword	Volume	Keyword	Volume
instagram	100	faceapp	100	faceapp	100	disney	100	faceapp	100
mario kart	100	mario kart	100	house party	100	face app	100	instagram	100
snapchat	100	snapchat	100	instagram	100	instagram	100	houseparty	99
youtube	100	instagram	99	mario kart	100	whatsapp	99	mario kart	98
zoom	100	disney	98	snapchat	100	houseparty	97	zoom	98
faceapp	99	plato	96	disney	98	mario kart	96	disney	97
facebook	98	facebook	95	zoom	98	snapchat	96	whatsapp	95
disney plus	96	tik tok	95	whatsapp	96	tik tok	94	skype	94
bumble	95	messenger	94	facebook	94	zoom	94	tik tok	94
sleep sounds	95	whatsapp	94	love island	94	skype	93	parchis	93
tik tok	95	zoom	94	tiktok	94	facebook	92	snapchat	92
call of duty	94	spotify	92	vpn	94	youtube	92	facebook	90
disney	94	call of duty	91	tinder	93	vpn	91	fortnite	90
free games	94	fortnite	91	uber eats	92	brawl stars	90	call of duty	89
vpn	94	houseparty	91	youtube	92	fortnite	90	netflix	89
fortnite	93	netflix	91	gradient	91	tinder	90	spotify	88
kik	93	youtube	91	messenger	91	casino	89	youtube	88
pandora	93	yuka	91	solitaire	91	netflix	89	hangouts	87
voice translator	93	skype	90	call of duty	90	spotify	89	myrealfood	87

The top 15 is dominated by social media apps such as Facebook, Instagram, Snapchat, Youtube and TikTok. In the US also Kik, a social networking and chat app, made the top 20.

As people were looking to stay connected during the pandemic apps like Zoom, Houseparty, Skype and even Hangouts or Plato entered the top 20 most popular keywords in Europe. Interestingly, video or chat apps did not gain as much search popularity in the US. Even apps like Messenger or Whatsapp did not make it in the top 20 most popular keywords in the US in 2020.

Overall, the most popular games are Mario Kart, Fortnite and Call of Duty. In Germany Brawl Stars was the second most popular game after Mario Kart, and in the UK Solitaire was the second most popular game. In Spain, users were searching for Parchis, a multi-player board game.

Tinder was the most popular dating app keyword in Germany and the UK, whereas in the US, users searched more often for Bumble.

Pro tip: The top 20 most popular keywords is clearly characterized by branded terms. Using trademarked keywords in your metadata can be tempting to bring a lot of traffic, but is not allowed by the App Stores.

Top 500 Most Popular App Store Keywords

Want to unlock more insights? have a look at the 500 most popular keywords of 2020:

Top 500 most popular keywords of 2020 -US-UK-FR-DE-ES

Top 500 most popular keywords of 2019 -US-UK-FR-DE-ES

Top 1000 most popular keywords of 2018 -US-UK-FR-DE-ES

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