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Introducing App Conversion Rate Benchmarks

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Introducing App Conversion Rate Benchmarks

Have you ever wondered if your conversion rate was above or below the average? Have you ever wanted to compare your numbers with other apps in the same industry? Say hello to our Conversion Rate Benchmarks per Category feature!


Compare Your Conversion Rates With Other Apps in the Industry

We have added a new tab to AppTweak that gives you access to the conversion rate benchmarks for each app category per country and store.

Conversion rate benchmarks per category for the Apple App Store (all sources) - USConversion rate benchmarks per category for the Apple App Store (all sources) - US

For the Apple App Store, you will find 3 conversion benchmarks: one from Impressions to Page Views, one from Page Views to Installs and one from Impressions to Installs. On Google, you’ll see the conversion rate benchmark from Listing Visitors to Installers.

Conversion rate benchmarks per category for the Google Play Store in the US

Conversion rate benchmarks per category for the Google Play Store in the US

If you wish to compare your app’s performance with apps in the same industry, all you have to do is select the store and country you’re working on, then find the appropriate category to compare with. By comparing your numbers with our benchmarks, you will immediately get an idea of whether your conversion rates are over- or underperforming.

Discover the average conversion rates for your category on iOS and Google Play

Conversion rate benchmarks for mobile gaming categories on the Apple App Store (all sources) - US
Conversion rate benchmarks for mobile gaming categories on the Apple App Store (all sources) - US

The benchmarks are calculated based on data from thousands of apps that have synced their iTunes Connect and Google Console with AppTweak. For each benchmark, we ensure there is a significant number of apps for the numbers to be statistically relevant. If we don’t have sufficient data, a “-” is shown.

You can recalculate the conversion rate benchmarks for the date range of your choice. On Apple, you can even drill the results down by source (All, App Store Search, App Store Browse, App Referrer and Web Referrer).

On Google, you can choose to view the conversion rate benchmarks either by country or by channel (All, Play Store Organic, Google Search Organic, 3rd Part Referrers, Ad Words Campaigns, Tracked Channels UTM & Other).

Improve Your App’s Conversion Rate

Constantly optimizing conversion rate is a huge part of your ASO work. Every element of your app metadata has an impact.

4 tips to increase your app conversion rate

Also, make sure you keep close track of the important changes you make to your app metadata and how they impact your conversion rate. Sync your iTunes Connect or Google Console with AppTweak and monitor your conversion rate history.


There’s no time like the present! Integrate your accounts with AppTweak and compare your app’s performance across stores and countries using our Category benchmarks! Or sign up for a free trial now:

Start a 7-day free trial

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