About iSharingSoft
iSharing by iSharingSoft is a real-time locator app that allows family members and close friends to privately share their location and communicate. The app provides easy tracking and message alerts that share the whereabouts of a user’s loved ones.
Challenge
One of iSharingSoft’s 2021 goals was to reach the top 100 apps in the Social Networking category on the App Store. As a small company, this goal was managed by just one employee on the marketing team.
Solution
In February, the company began to update keywords in its app metadata every 2-3 weeks. Thanks to these changes, keyword rankings increased by 20%. For those keywords that the app ranked high for (within the top 5), iSharingSoft invested more into its Search Ads campaigns, allowing the app to rank even higher for the same search terms.
To find actionable insights on AppTweak, the team took advantage of the Search Ads Recommendations feature that provides keyword recommendations directly from Apple. They particularly concentrated on keywords with high search volumes that the app already ranked well for.
Having integrated their App Store Connect console, the team was also able to monitor conversion, looking particularly at how many impressions (the number of times the app was viewed in the store for over one second) converted into installs (real customers). With AppTweak’s Conversion Benchmark tool, iSharingSoft saw that their metrics were highest in the Social Networking category. As a result, they decided to keep their creative assets (screenshots, promo video) the same for the time being.
Results
Before starting these ASO efforts, the iSharing app ranked around #160 in the Social Networking category on the App Store. However, from February onwards, the app has seen growth in its category rankings, reaching a high of #92 and fulfilling its initial goal. This represents a 42.5% increase in its category ranking, achieved only 2 months after implementing its new growth strategy.

Dana Kim, Marketing Manager
Even for a small marketing team, growing our category ranking with AppTweak was straightforward, accessible, and easy to monitor over time.
Features used
Keyword Research & Suggestion Tools
Quickly find new keyword opportunities to grow your app’s visibility.
Learn moreApp Analytics
Integrate your App Store Connect or Google Play Console to see all your data in one place.
Learn moreCategory Rankings
Track and monitor category rankings for any app in the App Store & Google Play Store.
Learn more-
AppTweak is a nice all-rounded solution for App Store management. Besides their lovely team, I feel their features about Search Ads really make them stand out.
Thomas Petit
Growth Team Member -
AppTweak answered our need to improve not only our organic installs but also our overall conversion of page views to installs.
Elizaveta Kostyukhina
Head of User Acquisition at Supersolid -
What we really liked about AppTweak is – because we have quite a large portfolio of applications – that we could save them all and monitor lots of different keywords in many different territories.
Mike Webb and Sabin Brooks
Founders at Happen Chances
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