Case Studies

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Increase the Number of Keywords Ranking in the Top 10

Learn how Vinted used AppTweak’s powerful keyword research, monitoring, and impact features to increase the number of keywords ranking in the top 10.

About Vinted

Vinted is the largest online international C2C marketplace in Europe dedicated to second-hand fashion, with a growing member base of over 50 million members spanning 16 markets in Europe and North America.

Challenge

Vinted’s success and expansion across Europe required a strengthening of the app's position in the App Store, alongside the development of a more diverse marketing strategy.

To maintain a high level of performance and to keep expanding organically, Vinted needed a consistent app store optimization strategy, focussing on keyword optimization, coupled with competitor benchmarking and monitoring.

Solution

AppTweak’s unique suite of ASO tools answered this call for organic growth in both the App Store and Google Play.

The Keyword Research and Competition Monitoring features were beneficial both for entering new markets and for strengthening Vinted’s position in the existing ones. Data on competitors enabled the ASO team at Vinted to understand which keywords were driving the most downloads for competitors already operating in the target markets. This data continuously powered new market launches, allowing Vinted to integrate the most relevant keywords into its title, subtitle, and description. AppTweak’s auto-translation feature was key to help with localization efforts, allowing for effective keyword optimization even when unfamiliar with the language.

With the help of daily email and Slack alerts, Vinted could keep a close eye on updates competitors made or collections competitors where featured in. This saved a lot of time in manual research.

Also using AppTweak’s API, Vinted could customize reporting and stay on top of movements in keyword rankings across all its target markets. This was necessary to react quick to market changes.

Results

Thanks to the insights gained from AppTweak, Vinted came to rank in the top 10 for a total of 210 new keywords within half a year in 6 European markets on each store: Google Play and the App Store.

Quoc Anh Luong,<br>ASO Manager at Vinted

Quoc Anh Luong,
ASO Manager at Vinted

AppTweak's constant additions of new features and drive for innovation make it stand out as an ASO tool.

Features used

Competition Monitoring

Monitor your competitor metadata updates and detect when they are running A/B tests on Google Play.

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Keyword Research & Suggestion

Find the search terms users use most when searching in the app stores.

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Keyword Monitoring

Stay on top of keyword movements and closely monitor your app’s performance.

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Keyword Impact

See how many downloads you gain from improving your rankings for your top priority keywords.

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