Blog index

Get alerts for every major update in the app stores

by ,  CPO at AppTweak AppTweak Releases

They’re finally live! AppTweak has just released its Smart Insights feature which will keep you up to date on the latest app store changes. In just a click, access a custom news feed with all the relevant updates for your followed apps in your followed markets. Looking for more? Opt-in to receive email or slack notifications for the apps of your choice.

Smart Insights: Alerts but better…

You’re probably all familiar with the hassle of alerts systems. First, you have to configure your alerts: when do you want to be notified? What should trigger that notification? At what frequency? You spend a significant amount of your precious time setting up your custom alerts, only to find yourself overwhelmed with notifications that you end up not even reading anymore.

We tried something different. With Smart Insights, no set up is needed. AppTweak automatically detects the changes that are worth highlighting for your followed apps and markets. With just a click, you can access a news feed with all the updates you need to know about and links to more details on each change.

AppTweak Smart Insights News Feed

AppTweak Smart Insights News Feed

If you wish to get more hands-on access to these insights, you can customize the notifications you’d like to receive from the apps you’re following. You can also include notifications for the competitors you have added to each app.

Customize notifications on Smart Insights Newsfeed

Customize Notifications on your Smart Insights Newsfeed

Moreover, you can activate push notifications for the apps you want to follow closely and choose to receive a daily digest of the changes by email or real-time slack notification

Receive Smart Insights push notifications by email and/or SlackReceive Smart Insights push notifications by email and/or Slack

In this blog, we explain the Smart Insights that are currently tracked in AppTweak and how you can use them in your ASO routine.

Get our ASO Slack App to receive real-time notifications!

Receive alerts when competitors implement an ASO update

With Smart Insights, you will never miss a competitor app update again! Any time a competitor makes a change to its app metadata, we let you know in the Smart Insights feed, so that you can react accordingly and on time. In just a click, you can see what metadata element of the competitor’s app has changed, and compare the before and after versions.

AppTweak Smart Insights: alerts for App updates

AppTweak Smart Insights: alerts for App updates

In the example above, we see that the fashion app Shein recently changed its feature graphic and screenshots. The new creatives now put forward the app’s exclusive virtual fashion show that will take place on September 19th.

Thanks to Smart Insights, you can now easily monitor your competitors’ activity and updates and make sure your own app responds to these changes on time.

Tips on why and how to monitor your competition

It’s not always easy to keep track of when and where your app is featured by the App and Play Store. Luckily, thanks to our Featured Apps feature, you can more easily discover in which countries your app was featured, and in which section of the App and Play Store.

With Smart Insights, your app (or a competitor you follow) will appear in your news feeds whenever it is featured in the App or Play Store in a country you follow. You can rapidly scan the news feed to see if one of your apps was featured lately, in which country and in which section.

The popular card game Hearthstone, for instance, was featured twice on September 9th in the United Kingdom. Once in the Play Store, in the category “Cartoony games” of the Games tab, and once in the Today tab of the Apple Store in the category “The Basics”.

AppTweak Smart Insights: alerts for App featurings

AppTweak Smart Insights: alerts for App featurings

If you activate push notifications for your followed apps, you can even know in advance when one of your followed apps is about to be featured! You can also browse our Featured Apps section to check in which other countries the featuring will appear, or alongside which stories will it run.

Read our case study on how to get your app featured and measure the impact

Get notified of unusually high levels of new app ratings

Reviews and ratings are a great metric to measure your users’ satisfaction. With Smart Insights, AppTweak lets you know as soon as we’ve detected that your app has received an unusually high level of new ratings.

This can typically happen after an app update, if users are complaining about an issue they found in the latest version of your app. It can also be due to increased traffic driven to your app after a special campaign or sponsorship which results in new users testing your app and leaving new comments.

AppTweak Smart Insights: alerts on new App ratings

AppTweak Smart Insights: alerts on new App ratings

In this example, the dating app Ship received 222 new ratings on August 24th, which’s 118 times more than the usual flow of ratings the app gets. If we access the Reviews and Ratings section for that app, we can see that these new ratings are mostly very positive.

AppTweak Reviews and Ratings: Detail of the n° new ratings received for the app Ship

Detail of the n° new ratings received for the app Ship

Make sure you are aware when your app receives a high number of new ratings, it’s important to respond to these rapidly if they are negative, or to understand where they come from if they are positive.

Client Testimonial: how to increase your app’s reviews and ratings

Never miss an app store algorithm update

We all know that feeling when you perform a quick check of your app’s performance across keywords only to find all your rankings have moved! With Smart Insights, you can get notified whenever we detect an app store algorithm update so that you can closely monitor its impact on your app’s visibility and avoid a heart attack!

Check out our free algorithm change detector

For instance, on August 17th, we detected an algorithm change on the Play Store that impacted 20 countries. For each country, we indicate the level of impact of the algo change.

AppTweak Smart Insights: alerts on App Store algorithm change

AppTweak Smart Insights: alerts on App Store algorithm change

This can help you rapidly take action in the affected countries. Identify the keywords on which your app’s visibility was most affected thanks to our keywords movement feature and find alternative high potential keywords to replace them.

10 Tips to find the perfect keywords for your app

Smart Insights - recap

In short, with the new Smart Insights feature, you can access relevant updates on the changes that are happening on the App and Play Store, and that are relevant for your apps. Just by scanning the news feed, you’ll be aware of any of the following:

  • If one of your followed apps or competitors made a change in its metadata;
  • If one of your followed apps or competitors was or will be featured;
  • If one of your apps or competitors received an unusually high number of new ratings;
  • If we detected an algorithm change in the Apple or Play Store in one of your followed countries.

Of course, there’s more to come! Feel free to share any idea of Smart Insight that you would find helpful.

Start a 7-day free trial

by ,  CPO at AppTweak

Marie-Laure is CPO at AppTweak, she has always worked in digital companies that either have a product focused around an app or a SaaS. She’s a real (dark only) chocolate lover.