Test and visualize new metadata on the App Store!
Apple is very restrictive regarding uploading new metadata to your console - screenshots require specific sizes and you need to wait for your version to be approved before you can see it live. This process can be painful and doesn’t leave room for you to make mistakes or quickly test different versions. These reasons are why we have launched our latest feature: The App Page Preview.
See How Your App Page Looks on a Real iPhone X
The App Page Preview feature allows you to see how your App Page will look on a real iPhone X without having to submit anything to the App Store. The phone simulator will display your app information on one of the latest Apple iPhones with all the specificities of the App Store. That way, you can be sure to see exactly what users will also see on their device.
The feature is located in AppTweak’s Metadata section, just after the ASO Report section.
AppTweak’s new App Page Preview feature is now live.
As we explain in this blog, you will now be able to edit each metadata element of your app; test new keywords, and get an instant preview of the result in the App Store!
In the App Page Preview, all the different behaviors found on the App Store have been reproduced: you can scroll down the App Page and also scroll across to see the screenshots and reviews.
AppTweak’s App Page Preview Tool for iPhone X.
Test and Analyze Your App Texts as Much as You Like
The first section of the App Page Preview lets you test all the different text fields found on your App Page: Title, Subtitle, Promotional Text, and Description. Each element is important and has its own rules and specifications.
If you want to change your app text, you can preview how your changes will look! Let’s take an example from the app, Dragon City Mobile.
Looking at the app’s title, we can see that it doesn’t use up all 30 of the available characters. As a result, we tested adding the words, “for players”, bringing the character count up to 30. AppTweak then counts the characters of the updated title and displays the new version in the phone view. This allows you to check how the title would be displayed on a user’s phone (for example, to check for line breaks).
Preview any changes to your app’s metadata on an iPhone X.
Keywords added to your app title weigh heavily in Apple’s ranking algorithm. Therefore, when you add new keywords to your app’s metadata, we always recommend checking which other apps already rank for those keywords. That’s precisely why we added a live search that will adapt as soon as you enter new keywords.
Perform a Live Search on any keyword added to your app’s metadata.
Analyzing the Live Search of keywords in your title can help gauge the type of apps that rank on each word. These are the apps you will be competing against. Is your app more relevant? Is your App Power stronger? Answering these questions will help you evaluate how likely your app is to reach the top ranks on that keyword. Of course, other KPIs, such as volume, should also be considered - don’t forget to check them out in our keyword tool!
When you test new app versions, you should also keep your previous updates in mind. This way, you can take inspiration from past titles and you can see the options that you have already tried.
For instance, Dragon City Mobile has regularly updated its promo text, alternating between encouraging players to become the ultimate Dragon Master, or leaving it empty.
View your app metadata’s history as you edit.
Again, as you edit your promo text in the App Page Preview, AppTweak will display how it appears on your app’s App Store page and how that affects the visibility of the first lines of your description.
Compare App Visuals and Keep Only the Best Version
A good screenshot always has a positive impact on users. It is not always easy to decide between options, but pre-visualization on the App Store can really help you avoid mistakes and make the right choices!
In the second section of this feature, you can work on all of your app’s visuals: App Icon, Screenshots, and Video.
Upload new creatives and visualize them with the App Page Preview.
As soon as you have the new visuals for your app, you can upload them to AppTweak and check how they will look on your App Page. You can also click on “Compare versions” to see your app’s current and future versions side by side and decide which works best.
For instance, Dragon City Mobile recently launched a new icon and new screenshots on its Android apps. Let’s have a look at what the app’s App Page would look like on an iPhone:
Compare your app’s current version with its new metadata side by side.
With this view, you can quickly check if your new version attracts more attention than the current one and how the fold would cut your screenshots.
Go a Step Further and Analyze Your App Info
Last but not least, we added a final section called App Info that gives you more insights into your app’s size, rating, and category.
Based on real case studies, we saw that each additional MB of your app can negatively impact your conversion rate - users are reluctant to download apps that take up too much space on their phones. Moreover, Apple doesn’t allow users to download apps over 3G if their size is above the 200MB threshold. This can drastically affect your install conversion, forcing users to depend on a WiFi connexion to be able to download your app.
On AppTweak, we give you a broad idea of how much your app’s size has to be reduced in order to increase your ASO Score. We also show a broad estimation of your app size’s impact on your install conversion.
💡 Keep in mind that these are estimates to give you an idea of how your app size can affect your conversion rate.
Evaluate the impact of your app’s size on conversion rate.
Your app ratings can also impact your conversion. Ratings translate how well your app is perceived by users, so it is important for your app to maintain a high average rating. The rating indicator gives you an idea of the amount of daily/weekly/monthly new ratings needed in order to reach a specific average star rating. This little tool can help you evaluate the effort and time needed to reach a specific rating goal.
Check the number of extra ratings needed to increase your app’s ratings.
Finally, the category rank also appears on your app page. These KPIs can also influence your conversion rate since users tend to favor apps that rank highly. The last indicator in this section will show you the estimated daily downloads needed to reach a specific rank.
Check the number of daily downloads needed to increase your app’s category rank.
⚡️ This last indicator is a premium feature for Power plans and above.
This new feature will ease your metadata update process. Don’t worry about making mistakes - test as many versions as you wish, and take the version that works the best!
To broadly sum up, with AppTweak’s new App Page Preview feature you will be able to:
- Test your app texts and visuals and get an instant preview
- Analyze and compare keyword density
- Perform live searches on your new metadata
- Easily compare metadata versions