Guest Insights

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  1. UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN
    App Market InsightsGuest Insights

    June 19, 2024

    UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

    Discover why Google Privacy Sandbox & Apple’s SKAN are crucial for mobile marketers.

    John KoetsierJohn Koetsier
  2. Top 10 Mobile Ad Trends Every Marketer Should Know
    App Market InsightsGuest Insights

    June 18, 2024

    Top 10 Mobile Ad Trends Every Marketer Should Know

    Discover the top 10 mobile ad trends every app marketer must know about!

    Silvija LazaninSilvija Lazanin
  3. Boost App Visibility with Multiple Search Ads Placements
    Guest InsightsSearch Ads

    May 14, 2024

    Boost App Visibility with Multiple Search Ads Placements

    Discover how to make the most of Apple’s multiple Search Ads placements for your app growth.

    Nathan HuangNathan Huang
  4. How Can Apple Search Ads Boost User Acquisition Strategies?
    Guest InsightsSearch Ads

    March 13, 2024

    How Can Apple Search Ads Boost User Acquisition Strategies?

    Learn how you can optimize your Apple Search Ads campaigns to boost user acquisition strategies.

    Musique BattutMusique Battut
  5. 7 Tips to Create an App Preview Video that Converts
    App Market InsightsGuest Insights

    January 8, 2024

    7 Tips to Create an App Preview Video that Converts

    Keep these expert tips in mind to create an effective preview video for your app/game.

    Marine NozerandMarine Nozerand
  6. 10 Questions App Growth Professionals Should Be Able to Answer
    Guest Insights

    January 3, 2024

    10 Questions App Growth Professionals Should Be Able to Answer

    Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve.

    Ilan MintzIlan Mintz
  7. How to Leverage Marketing Mix Modeling & ASO for App Growth
    App Market InsightsGuest Insights

    October 30, 2023

    How to Leverage Marketing Mix Modeling & ASO for App Growth

    Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

    Dana KangDana Kang
  8. Apptivate Podcast: ASO Insights to Increase App Downloads
    Guest Insights

    October 16, 2023

    Apptivate Podcast: ASO Insights to Increase App Downloads

    Listen to this podcast for valuable app marketing insights and ASO hacks.

    Fred SimmonsFred Simmons
  9. Improve Creatives’ Performance for Mobile Gaming Ad Campaigns
    App Market InsightsGuest Insights

    August 20, 2023

    Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

    Discover how to create captivating ad creatives for your mobile game.

    Mafe RoigMafe Roig
  10. Complementing ASO with Paid Media Campaigns
    Advanced ASOApp Market InsightsGuest Insights

    August 16, 2023

    Complementing ASO with Paid Media Campaigns

    Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.

    Marcos BarcelóMarcos Barceló
  11. Top Growth Hacks for Mobile App Retargeting Campaigns
    App Market InsightsGuest Insights

    August 1, 2023

    Top Growth Hacks for Mobile App Retargeting Campaigns

    Dive into these top growth hacks for running successful app retargeting campaigns.

    Angela HumphreyAngela Humphrey
  12. 10 Mobile App Monetization Strategies
    App Market InsightsGuest Insights

    June 27, 2023

    10 Mobile App Monetization Strategies

    Dive into these 10 mobile app monetization strategies for your mobile app or game.

    Raquel RíosRaquel Ríos
  13. Key ASO Tips for Your App Growth
    Advanced ASOGuest Insights

    June 20, 2023

    Key ASO Tips for Your App Growth

    Consider these key ASO tips to take your app or game to the next level!

    Mariia ChernoplyokovaMariia Chernoplyokova
  14. 10 Tips to Optimize Your App Paywall
    App Market InsightsGuest Insights

    June 12, 2023

    10 Tips to Optimize Your App Paywall

    Keep these 10 tips in mind to successfully optimize your app paywall.

    Bomee LafitteBomee Lafitte
  15. Double the Insights, Double the Impact: Union of ASO & MMP
    Advanced ASOGuest InsightsProduct Updates

    May 17, 2023

    Double the Insights, Double the Impact: Union of ASO & MMP

    Read this blog to learn about the synergies between ASO & MMP data.

    Alix CarmanAlix Carman
  16. How to Successfully Transition from SKAN 3 to SKAN 4
    Advanced ASOGuest Insights

    April 14, 2023

    How to Successfully Transition from SKAN 3 to SKAN 4

    Discover how to transition to SKAN 4 with this latest guide.

    John KoetsierJohn Koetsier
  17. Mobile App Retention Tactics for Subscription Apps
    App Market InsightsGuest Insights

    March 29, 2023

    Mobile App Retention Tactics for Subscription Apps

    Read these effective tips on app retention to build a loyal user base.

    Nataly AleksakhinaNataly Aleksakhina
  18. The Importance of Concept Validation in App Development
    App Market InsightsGuest Insights

    March 27, 2023

    The Importance of Concept Validation in App Development

    Discover how concept validation is crucial for app development.

    Senni NurmiSenni Nurmi
  19. Most Common ASO Mistakes & How to Avoid Them
    Guest InsightsStart ASO

    March 9, 2023

    Most Common ASO Mistakes & How to Avoid Them

    Check out these most common ASO mistakes that you should avoid.

    Yuliya TsimokhavaYuliya Tsimokhava