Search Ads

October 9, 2024

Best Practices to Structure Your Apple Search Ads Campaigns

Discover the best strategies for structuring your Apple Search Ads campaigns.

September 30, 2024

How to Run Discovery Campaigns for Apple Search Ads (ASA)

In Apple Search Ads (ASA), many advertisers concentrate the majority of their ad spend on a small set of high-performing …

September 4, 2024

What We Learned from Auditing Apple Search Ads Campaigns

Discover the key learnings from the ASA campaign audits.

July 4, 2024

Tips to Improve Your ASA Conversion Rates

Read these practical tips and strategies to improve your ASA conversion rates.

June 17, 2024

How to Raise Bids Effectively in Apple Search Ads?

Discover tips and best practices for setting CPT bids in Apple Search Ads.

June 16, 2024

What Are the Different Match Types in Apple Search Ads?

Use the right match types in Apple Search Ads to boost your campaign’s performance on the App Store.

May 14, 2024

Improve ASA Performance with Multiple Ad Placement Strategy

Discover how to make the most of Apple’s multiple Search Ads placements for your app growth.

May 7, 2024

The ASO & ASA Growth Loop

Unite your ASO and ASO strategies successfully on the App Store.

March 13, 2024

How Can Apple Search Ads Boost User Acquisition Strategies?

Learn how you can optimize your Apple Search Ads campaigns to boost user acquisition strategies.

February 12, 2024

Should You Run Brand Defense Campaigns in Apple Search Ads?

Consider these key factors before you run brand defense campaigns in Apple Search Ads.

February 5, 2024

How to Scale Apple Search Ads Management with Automation

Learn about scaling your Apple Search Ads growth with automation.

January 29, 2024

How Do Mobile Games Use Custom Product Pages (CPPs)?

Discover how mobile gaming apps are leveraging custom product pages on the App Store.

January 18, 2024

Tools to Scale Your Apple Search Ads Campaigns in AppTweak

Learn about AppTweak’s Search Ads Manager, a complete tool to create, manage, and scale ASA campaigns by uniting ASO & …

October 11, 2023

The Connection between Apple Search Ads & ASO

Leverage the connection between Apple Search Ads & ASO to improve app visibility.

October 9, 2023

How to Use the CPA Cap in Apple Search Ads

Learn how you can leverage the new CPA cap in Apple Search Ads.

June 29, 2023

How to Analyze Apple Search Ads Performance?

Measure campaign performance with ASA Analytics & use Search Ads Manager for data-driven insights.

June 20, 2023

CPP Explorer: Custom Product Pages Insights on AppTweak

With CPP Explorer, visualize any app’s CPP in seconds and find new inspiration to increase App Store visibility.

June 14, 2023

Apple Search Ads: Do’s & Don’ts to Manage Your ASA Campaigns

In this blog, we highlight best practices and pitfalls to avoid to help you get the most from Apple Search …

June 6, 2023

How to Choose Keywords for Apple Search Ads Campaigns?

Learn how to choose the most effective keywords to maximize the performance of your ASA campaigns.