Google Play Store ASO Checklist

2 Short description

• Should be used as complement of the app name
• Include strong keywords
• Don’t repeat keywords used in the app name
• Characters limit: 80

3 Long description

Indexed & high weight on the algorithm.

• Use all available characters
• Repeat targeted keywords (+/- 15) 4-5 times each
• Use various keyphrases combinations

  Discover our Keyword Shuffle Tool , which creates relevant keyword combinations for you!

• Focus on keyword density
• Avoid keyword stuffing!
• Must be easy to read, convincing, engaging
• Focus on the first 255 characters (3 lines) to showcase your best features and include a CTA
• Use bullet points to list your features
• Include mentions, awards or nice reviews
• Localize your copy for each targeted language
• Characters limit: 4000

4 Reviews & ratings

Heavy weight on the algorithm.

• Try to get as many reviews & ratings as possible
• Make sure to keep a high average rating
• Reply to negative reviews
• Use a 2-step pop up notification process to ask your users if they like your app or not. If they do, ask them to rate your app; if they don’t, ask their feedback
• Ask your surroundings, family, friends and anyone you can to rate your app on its launch
• Encourage users to +1 your app

5 App icon

• Your app’s first impression
• Use a single focus point to capture attention
• Use High-res and optimize size for each device
• Make it descriptive, unique, simple
• Avoid transparency
• Avoid text, use a border
• Test it against different wallpapers
• Combined with your app name, your app icon should reflect your app’s purpose
• Requirements:
• File format: 32-bit PNG (with alpha)
• Icon size: 512 x 512px
• Maximum file size: 1024kb

6 Screenshots

• Very important in terms of conversion
• Use all available 8 screenshots slots
• Make your screenshots high-res and well-designed
• Show off 1 feature per screenshot - you can also combine both your 1st and 2d screenshot making it into one
• Use a small sentence on the top of each screenshot to increase comprehension and conversion
• Localize your screenshots for each language
• A/B test your screenshots
• Will be displayed on your feature graphic if you have one
• Optimize your screenshots for each screen size
• Requirements:
• Minimum dimension: 320px
• Maximum dimension: 3840px
• The maximum dimension of your screenshot can't be more than twice as long as the minimum dimension.

7 Promo video

• Highly recommended as it‘s very powerful in terms of conversion
• Demonstrate your app’s best features
• Focus on the first seconds of your video
• A/B test your app previews
• Duration: any Youtube video of 30sec - 2min

  Need help to create your app preview? Check out Apptamin !

8 Competition monitoring

• AppTweak can effectively help you track the ASO strategy and Search Ads strategy of your competitors!

9 Updates & releases

• Try updating your app’s ASO monthly
• Monitor your keywords and assets performance to optimize your app’s visibility and conversion
• Track your competitor's ASO to build your own strategy
• Track app store trends to stay updated to the latest algorithm changes (check our ASO blog for the latest news and hacks).