Google Play Store ASO Checklist

When optimizing your app on the Google Play Store, you can base your ASO work following this checklist.

1 App name

  • Create a descriptive and consistent sentence reflecting your app’s purpose
  • Should be memorable and complementary to your app icon
  • Include your strongest keywords (and place them at the very beginning if possible)
  • Localize your app title for each targeted language
  • Characters limit: 50

2 Short description

  • Should be used as complement of the app name
  • Include strong keywords
  • Don’t repeat keywords used in the app name
  • Characters limit: 80

3 Long description

Indexed & high weight on the algorithm.

  • Use all available characters
  • Repeat targeted keywords (+/- 15) 4-5 times each
  • Use various keyphrases combinations

    Discover our Keyword Shuffle Tool , which creates relevant keyword combinations for you!

  • Focus on keyword density
  • Avoid keyword stuffing!
  • Must be easy to read, convincing, engaging
  • Focus on the first 255 characters (3 lines) to showcase your best features and include a CTA
  • Use bullet points to list your features
  • Include mentions, awards or nice reviews
  • Localize your copy for each targeted language
  • Characters limit: 4000

4 Reviews & ratings

Heavy weight on the algorithm.

  • Try to get as many reviews & ratings as possible
  • Make sure to keep a high average rating
  • Reply to negative reviews
  • Use a 2-step pop up notification process to ask your users if they like your app or not. If they do, ask them to rate your app; if they don’t, ask their feedback
  • Ask your surroundings, family, friends and anyone you can to rate your app on its launch
  • Encourage users to +1 your app

5 App icon

  • Your app’s first impression
  • Use a single focus point to capture attention
  • Use High-res and optimize size for each device
  • Make it descriptive, unique, simple
  • Avoid transparency
  • Avoid text, use a border
  • Test it against different wallpapers
  • Combined with your app name, your app icon should reflect your app’s purpose
  • Requirements:
  • File format: 32-bit PNG (with alpha)
  • Icon size: 512 x 512px
  • Maximum file size: 1024kb

6 Screenshots

  • Very important in terms of conversion
  • Use all available 8 screenshots slots
  • Make your screenshots high-res and well-designed
  • Show off 1 feature per screenshot - you can also combine both your 1st and 2d screenshot making it into one
  • Use a small sentence on the top of each screenshot to increase comprehension and conversion
  • Localize your screenshots for each language
  • A/B test your screenshots
  • Will be displayed on your feature graphic if you have one
  • Optimize your screenshots for each screen size
  • Requirements:
  • Minimum dimension: 320px
  • Maximum dimension: 3840px
  • The maximum dimension of your screenshot can't be more than twice as long as the minimum dimension.

7 Promo video

  • Highly recommended as it‘s very powerful in terms of conversion
  • Demonstrate your app’s best features
  • Focus on the first seconds of your video
  • A/B test your app previews
  • Duration: any Youtube video of 30sec - 2min

    Need help to create your app preview? Check out Apptamin !

8 Competition monitoring

  • AppTweak can effectively help you track the ASO strategy and Search Ads strategy of your competitors!

9 Updates & releases

  • Try updating your app’s ASO monthly
  • Monitor your keywords and assets performance to optimize your app’s visibility and conversion
  • Track your competitor's ASO to build your own strategy
  • Track app store trends to stay updated to the latest algorithm changes (check our ASO blog for the latest news and hacks).
Screen 1 Created with Sketch. App Name This is your app’s short description. It should complement the app name . 4,4 2.926.571 Age rating Developer’s name INSTALL More than 100 0000 downloads 4,4 2 926 571 Category Similar READ MORE A user of your app 1/07/18 This is what someone has to say about your app, this is the space where they can give their opinion and sometimes repo…