Discover 10 Hidden Gems on AppTweak to Boost Your ASO

Taya Franchvilleby 
App Growth Consultant at AppTweak

10 min read

AppTweak has undergone a considerable makeover over the past few years, and you might have missed some exciting new features. In this blog post, we’re excited to reveal our top 10 hidden gems on AppTweak that could significantly drive growth to your apps and games and help boost your ASO strategy.

Read on!


Hidden gem #1: Metadata Simulator to optimize your metadata

Did you know the Metadata Simulator in the Keyword tool allows you to test different metadata drafts before updating your metadata? Yes! Forget about toggling between Excel, Google Sheets, or any character counter tool – everything you need is right here, in one place.

In the “Optimize” section of the Keyword tab, you’ll find the Metadata Simulator. Start by creating a keyword list aimed at your ASO goals, including at least 2 competitors and 30 relevant keywords in your active list for a well-rounded strategy.

The Metadata Simulator, located on the left, allows you to create and compare drafts for your app title, subtitle, and keyword field on iOS, or title, short description, and long description on Android.

Here’s how to get the most out of your drafts:

  • Character count: Try to use the maximum character count to cover more keywords
  • Total market searches (TMS): This indicator reflects the monthly search volume for all your targeted keywords and their combinations, provided they are in your list. Targeting high-volume keywords can boost your TMS, indicating potential impressions, but remember, high volume doesn’t guarantee ranking for all combinations.
  • Add missing keywords: Any keywords from your drafts not already in your list will be highlighted. Click to add them to your list and review their metrics.
  • Comparison table: This feature allows you to toggle a table that compares your current metadata with the draft, highlighting differences between your current metadata version and the selected draft.

Expert Tip

Experiment with various drafts and pay attention to the keyword metrics displayed on the right. To improve your Total Market Impact (TMI), prioritize keywords that are not only popular but also have high relevancy and recommendation scores.
Use the Metadata Simulator section of the Keyword tool to test different drafts before updating your metadata
Use the Metadata Simulator section of the Keyword tool to test different drafts before updating your metadata. Source: AppTweak

Hidden gem #2: Get valuable keyword metrics in Keyword Research

AppTweak offers unique keyword suggestions in the Keyword Research section.

Create a large keyword list in just a few seconds with AppTweak's keyword research tools
Create a large pool of keywords in just a few seconds with AppTweak’s keyword research tools. Source: AppTweak

Here are the major keyword metrics that could be true gems for your keyword research efforts:

  • Metadata keywords: “Metadata” will show you all the keywords that are currently in your app’s title, subtitle/short description, and full description.
  • Top installs: This shows up to 50 key keywords that AppTweak estimates to drive organic downloads, where your app ranks well. It also includes competitors’ top keywords for strategic insights.
  • Ranked keywords: “Top Ranks” shows you all the keywords for which your app has ranked at least one day in the last 3 months. 
  • AppDNA/GameDNA keywords: With keyword suggestions by AppDNA/GameDNA, easily identify high-volume opportunities to increase visibility, using keyword ideas based on your app’s core purpose or gameplay. 
  • Category keywords: Most popular keywords for which top apps in that store-given category rank the highest
  • Store auto-suggestions: This section displays real-time auto-suggestions from app store searches for a given keyword, with different letters of the alphabet (“keyword+a”, “keyword+b” etc.)

Discover valuable keyword opportunities to optimize your app’s metadata with AppTweak

Hidden gem #3: Find keyword insights powered by AI

In our ongoing effort to improve keyword insights for users, AppTweak has introduced a powerful feature Keyword Explorer to boost your keyword optimization efforts:

  • Keyword clusters (AI): Inspired by SEO keyword clustering, our data science team has developed a sophisticated algorithm that identifies groups of closely related keywords as seen by the app stores. These clusters offer a treasure trove of new keyword possibilities that may be less competitive and highly relevant to your app. This helps improve your app’s visibility and rankings over time. Our clusters are powered by our homegrown AI – Atlas AI – optimized for app store contexts, making them accurate in finding relationships between keywords and apps.
  • Related keywords (AI): Alongside keyword clusters, we offer a feature for exploring semantically similar keywords. Without grouping them into clusters, it indicates keywords closely related to your chosen term, helping you maximize your keyword strategy.
  • Live Search: This feature lets you track current app rankings for a given keyword, which provides a better understanding of real-time keyword search results. For deeper analysis, have a look into Stories, Bidding Apps, and Past Results.
Gain valuable keyword insights with AppTweak's Keyword Explorer
Gain valuable keyword insights powered by AI with AppTweak’s Keyword Explorer. Source: AppTweak

Optimize your app’s metadata using AppTweak’s keyword research tools powered by AI

Hidden gem #4: Prioritize keywords using our latest KPI “Maximum Reach”

We’re excited to introduce the Maximum Reach KPI to our keyword tool, a significant feature exclusive to AppTweak!

This new addition serves as a powerful indicator for keyword optimization to boost impressions. By accounting for both Search Popularity and the number of times an app appears in search results, Maximum Reach offers a more precise understanding of how search volumes correlate with traffic.

Understand the maximum search visibility your app could gain from a specific keyword with our powerful keyword metric – the Maximum Reach
Understand the maximum search visibility your app could gain from a specific keyword with our powerful keyword metric – the Maximum Reach. Source: AppTweak

ASO Beginner's Handbook

In this handbook you'll find everything you need to know about ASO, app store ranking signals, how ASO is different for the Apple App Store & Google Play and how to get started.

Download the handbook

Hidden gem #5: Conversion Benchmarks in Store Explorer

Some of you may not have noticed yet – the Conversion Benchmarks feature has found a new home within the Store Explorer! 

Conversion Benchmarks shows the average conversion rates per category for a selected country, app type, channel and date range. You can filter the data by “Country” and choose the respective country you would like to analyze or by “Type” (Free or Grossing).

Additionally, you can filter the data by “Channel”, such as All, Explore, Referrals, and Search.

Leveraging these benchmarks to compare with your own metrics will help you understand how your app’s conversion rates stack up, offering immediate insights into areas of overperformance or underperformance.

Find conversion rate benchmarks for each app category per country and store on AppTweak's Store Explorer
Find conversion rate benchmarks for each app category per country and store on Store Explorer in AppTweak.

Hidden gem #6: Leverage localization insights in ASO Creatives Explorer

AppTweak now offers localization insights within the ASO Creatives Explorer!

Before this view, you needed to go to each country manually and see if the screenshots were different. Now you simply choose an app and discover how its creatives are tailored for audiences in different countries. This feature allows you to:

  • Learn which apps are localizing their creatives
  • Explore which creatives are more or less prevalent across countries
  • Draw inspiration from how competitors localize their content
Find localization insights in AppTweak's ASO Creatives Explorer to compare creatives from one app in multiple countries
Find localization insights in AppTweak’s ASO Creatives Explorer to compare creatives from one app in multiple countries. Source: AppTweak

Hidden gem #7: Discover creatives trends based on Top Charts & AppDNA/GameDNA

On AppTweak, we’ve enhanced the ASO Creatives Explorer with new, innovative insights!

When looking at ASO creatives, you’ll be able to view and compare the visuals of apps and games directly from the Top Charts, organized by store, country, and category rankings.

You can:

  • Identify creatives trends across different categories
  • Discover which creative elements are successful for top apps
  • Gain new ideas to refine your creatives strategy
When looking at ASO Creatives based on Top Charts, AppTweak shows the creatives for top-ranked apps and games
When looking at ASO Creatives based on Top Charts, AppTweak shows the creatives for top-ranked apps and games. Source: AppTweak

We also let you go beyond typical app store categories and use our AppDNA and GameDNA tabs to see the elements apps and games in more specific categories emphasize more in their creatives & gameplay.

See creatives based on AppDNA or GameDNA with ASO Creatives Explorer
See creatives based on AppDNA or GameDNA with ASO Creatives Explorer. Source: AppTweak

Hidden gem #8: Filter CPPs by app or keyword in CPP Explorer

For those on a Scale or Enterprise plan, AppTweak’s CPP Explorer allows you to visualize custom product pages for any app or keyword and find new inspiration to increase your App Store visibility.

Interestingly, you can choose to view CPPs by filtering your search via “by app” to see all CPPs for a specific app/game from the last 90 days. Or, you can even switch to “by keyword” to discover all apps associated with a CPP for a particular keyword over the last 90 days.

Discover new insights into your competitors app marketing strategies and view custom product pages for any app or keyword directly on AppTweak
Discover new insights into your competitors app marketing strategies and view custom product pages for any app or keyword with the CPP Explorer. Source: AppTweak

Hidden gem #9: Screenshot slider for in-app events & promotional content

To more easily compare specific screenshots, we came up with a new, user-friendly feature: screenshot slider.

With our screenshot slider, you can simply choose how many screenshots you want to show and the layout and sizes will adjust accordingly.

Recently, we have made this feature more powerful for users on the Scale plan and above by adding it for iOS in-app events and Google Play promotional content! You can now easily adjust how many events you want to view per app, making comparisons and visual assessments much simpler.

Take a close look at what your competitors are doing regarding promotional content and in-app events on AppTweak

Hidden gem #10: Quickly grasp essential app details with App Page Preview

One of the latest features we’re excited to share with you is the App Page Preview, designed to provide users with a quick and comprehensive snapshot of app details.

This offers a quick way to see all the important details about an app, such as the description, screenshots, ratings, and more, right from the Market Intelligence Top Apps list.

Get a much quicker access to key app information with our App Page Preview
Get a much quicker access to key app information with our App Page Preview. Source: AppTweak

Summary

Here’s a concise overview of the hidden gems on AppTweak that can really boost your ASO efforts for your app/game:

  • Create and compare drafts for your app metadata for iOS and Google Play with Metadata Simulator.
  • Discover key ASO insights with our Keyword Research’s unique keyword suggestions, including metadata keywords, top installs, AppDNA/GameDNA keyword insights, category-specific keywords, store auto-suggestions, & much more.
  • Find valuable insights with AI-powered keyword clusters and related terms in our Keyword Explorer. Also get real-time insights into app rankings and search results with Live Search.
  • Use our latest keyword KPI Maximum Reach to get a comprehensive view of how search volumes translate into traffic.
  • Found in Store Explorer now, you can leverage AppTweak’s powerful Conversion Benchmarks feature to get insights into areas of overperformance or underperformance. for your app as well as competitor insights.
  • Get localization insights in ASO Creatives Explorer and see how creatives are tailored for audiences in different countries.
  • You can view and compare the creatives trends of apps and games directly from the Top Charts in ASO Creatives Explorer. We also let you focus your research on specific categories than typical app store ones with our AppDNA/GameDNA filters.
  • You can view custom product pages for any app or keyword with AppTweak’s CPP Explorer.
  • Our screenshot slider in ASO Creatives Explorer now supports iOS in-app events and Google Play promotional content, so you can easily adjust how many events you want to view per app.
  • Explore App Page Preview for quick, detailed views of your app info – description, screenshots, ratings, etc. – straight from the Market Intelligence Top Apps list.

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Taya Franchville
by , App Growth Consultant at AppTweak
Taya is an App Growth Consultant at AppTweak, passionate about helping apps boost their visibility and downloads. She lives in Kentucky and spends most of her free time playing with her dog, exploring coffee shops, and tending to her houseplants!