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ASO Client Testimonial: Moshi from Viber

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ASO Client Testimonial: Moshi from Viber

Moshi Blum uses AppTweak to increase user acquisition and optimize keywords at Viber. Discover his testimonial and learn more about his ASO routine and challenges.

Moshi Blum, User Acquisition and Growth at Viber.

What is your experience in ASO and what led you to pursue ASO as a profession?

I encountered ASO as an innovative way to increase user acquisition back in 2014. Since then, ASO has become a must tool in every app publisher’s growth strategy. The methodology of ASO practice is a must for all advertisers because it forces them to look at their app from the eye for the potential user. The optimization for keywords and relevancy is also the process of knowing your audience better.

What need or problem motivated you to search for a solution like AppTweak and how does our tool answer to it?

I searched for a tool that can bring all the data I need into one place; keywords volume and competition, keywords indexing, app ranking, and competitor’s assets comparisons.

In addition to the data layer, I wanted a tool that can help manage the setup and the tracking process in the easiest and efficient way possible.

What advice would you give to someone just starting with ASO? What should they keep in mind? Where should they start?

First, you’re lucky. It’s one of the most exciting times in app growth stages, to see the app rising in ranking due to your actions.

Secondly - Start with the title and subtitle (iOS) these are the easiest wins you’ll get.

Can you give us an example of a major ASO decision you made and how it impacted your business?

The most important decision that I made is to always keep testing. Some of the tests had good results while other tests failed to contribute a positive impact. Many of the tests’ results surprised me, and a streak of failed tests is a huge discouragement. However, failures teach you how to reach success and being on the constant testing mode is key in ASO methodology.

▶ Making your ASO first steps? Discover our step-by-step guide to get started with ASO.

What is the biggest ASO challenge you’d like to overcome in the coming months? How are you going to attack it?

How to improve the app ranking of a keyword that is already in my title. I’ll let you know how I attacked this when I’ll have the results.

How does AppTweak go “the extra mile” to serve you?

Startup culture of building the best user experience for managing ASO activities. Continuously product innovation for providing relevant tools.

If you could create a “super app”, what would it do?

An app that adds more hours to the day.

Got questions for Moshi? Feel free to ask them in the comments below!

If you’re not yet convinced, schedule a demo with us so we can show you how AppTweak can boost your ASO routine.

You can also start a 7-day free trial to get your hands on our features directly!

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Talented and experienced growth marketeer that helped numerous mobile applications to develop their growth engines. Data-driven, strategic planner, and influential leader. In his current position, Moshi is leading the global user acquisition team at Viber, managing the organic, paid and product growth channels.