Understanding the impact of a featuring with AppTweak

Challenge

The team at Medisafe allocates a lot of time and effort into optimizing their app according to the Apple’s and Google’s best practices.

As a result, the app got featured in the Today tab in the App Store in more than 28 countries. The team wanted to understand the impact of this featuring on app downloads, keyword visibility and reviews.

Solution

With AppTweak the Medisafe team could first understand exactly when and in which countries the app got featured.

With the App Intelligence feature they analyzed the impact on download estimates and category rankings across all 28 countries.

Using a variety of keyword tools, Medisafe studied on which relevant keywords they gained rankings as a result of the boost in downloads.

AppTweak’s rank tracking features helped to understand whether this gain in rankings is long term or only temporary.

Results

As a direct result of the featuring, app downloads increased more than 850% globally and its ranking in the Medical Category reached the #1 position in 9 countries.

The impact on keyword rankings was less outspoken but the app did gain top 3 rankings for some very relevant keywords which help drive more downloads in the long term.

App reviews more than tripled. The privilege of being featured in the app store only comes to very few. Having a high quality app that is constantly updated with user feedback and Apple’s latest features is key