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ASO Client Testimonial: Thomas from 8fit

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ASO Client Testimonial: Thomas from 8fit

Thomas Petit uses AppTweak to manage 8fit app store visibility and increase organic downloads coming from store search and browse. Discover his testimonial and learn more about his ASO routine.

Thomas Petit, Growth team member at 8fit.

What is your experience in ASO and what led you to pursue ASO as a profession?

I was lucky to jump on that train early on when the field was just burgeoning, and while it’s now a minority of my time as my tasks shifted, I still feel very passionate about it and love following the latest changes.

What need or problem motivated you to search for a solution like AppTweak and how does our tool answer to it?

Most ASO is done on partial data when at all. That’s the problem ASO tools like AppTweak try to answer, filling a huge gap between what’s available easily and what remains mystery.

What advice would you give to someone just starting with ASO? What should they keep in mind? Where should they start?

Focus more time on conversion than on keyword. Know that you’ll find gains, but there’s a ceiling, and sooner or later ASO will just be part of your marketing mix.

Can you give us an example of a major ASO decision you made and how it impacted your business?

After a dozen failed experiments, finding that one increment in conversion really made all other channels increase at the same time. It doesn’t happen often but when it does… Sometimes to get there you need to be ballsy, a large part is counterintuitive.

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What is the biggest ASO challenge you’d like to overcome in coming months? How are you going to attack it?

Can I get more out of keyword ranking really? We feel like after a few iterations, the amount of effort to get result is disproportionate, but we won’t stop trying!

In three words, why AppTweak? How does AppTweak go “the extra mile” to serve you?

AppTweak is a nice all-rounded solution for App Store management. Besides their lovely team, I feel their features about Search Ads really make them stand out.

If you could create a “super app”, what would it do?

Tough question. Maybe the one that removes calendar appointment and emails before I even see them, evaluating for me which are consuming time for no value.

Anything else?

Salut à toute l’équipe!

Got questions for Thomas? Feel free to ask them in the comments below!

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Thomas is Growth team member at fitness & nutrition app 8fit and a full stack marketer with 10 years of experience in web & app startups. His goal is to grow profitably early stage and scaling companies. He's also a passionate ASO practitionner & lecturer.