App Growth Network's logo

Increased downloads on Google Play 300% with ASO

Find out how App Growth Network grew organic downloads 300% for Ninja Number on the Google Play Store.

About App Growth Network

App Growth Network is a full-service app product marketing agency. They focus on app optimization throughout the entire funnel from media performance all the way through N-Day Retention analysis. They’re a global team of professional app marketing consultants based all around the globe. They use AppTweak as their main ASO tool to provide recommendations to their clients.

Challenge

The client, Ninja Number - a second phone number app, wanted to improve their organic acquisition on the Google Play Store with the least amount of media spend. The main goal was to outrank the key competitors and increase market share in the niche that offers a second business phone line.

Solution

The team used AppTweak to analyze over 500 short-tail and long-tail keywords. They then focussed on replacing the keywords in the current metadata that showed low relevancy and traffic with ones with more potential. For these top keywords, the team tried to increase density to 3%. Using AppTweak, they monitored the performance of the updates closely and new recommendations were prepared every 3 - 4 weeks. With every update low performing keywords were replaced with more relevant ones.

Results

Within a 3-month time period, the analysis and re-allocation of keywords resulted in a three-fold increase in organic downloads due to the increase in keyword rankings on top keywords.

Features used

Keyword Research & Suggestions

Find the search terms users use most when searching in the app stores.

Learn more

Competition Monitoring

Spy on your competitors and find out which keywords drive most downloads to their app.

Learn more

Keyword Monitoring

Stay on top of keyword movements and closely monitor your app’s performance.

Learn more

Keyword Impact

See how many downloads you gain from improving your rankings for your top priority keywords.

Learn more
  • I needed reliable keyword tracking in multiple languages. AppTweak seemed the most transparent, reliable and was affordable.

    Miratrix

    Nick Duddy

    ASO Expert at Miratrix
    Read more
  • From keyword rank tracking to competitor insights, AppTweak provides various levels of feedback that help inform my ASO process.

    Smartnews

    Andrew Kim

    Growth at SmartNews
    Read more
  • AppTweak conveys a startup culture of building the best user experience for managing ASO activities.

    Viber

    Moshi Blum

    User Acquisition and Growth at Viber
    Read more

Trusted by 1,500+ Mobile Leaders