A mobile app marketing agency that delivers user acquisition services including advanced ASO & AB Testing strategies, media buying & PPC for apps.
One of Moburst’s e-commerce clients, Shopkick, wanted to get their name at the top of the store fast and entrusted them to pilot a big ASA campaign. They started with a broad keyword approach and chose keywords with the highest search volume in the shopping category. The main problem arose when they saw a decline in the organic Conversion Rate (CVR).
The broad keyword approach brought a lot of volume but fewer installs which lead to a lower conversion rate. But using AppTweak’s features Moburst was able to further analyze historical data, trends, and different sources of traffic. This led them to rapidly identify there was an additional decline in the conversion rate due to Browse Traffic. This confirmed: CVR reduction impacted organic behavior, bringing in less traffic from similar apps, which further resulted in category ranking loss!
As a result of the detailed analysis, Moburst was able to pause all keywords with a low conversion rate sooner, so as not to continue negatively affecting the app’s organic performance. Knowledge is power, and in this case, it means you can adjust your ASA campaign accordingly to ensure that all elements of the app marketing funnel are heading in the right direction.
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Keyword Research & Suggestion Tools
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We use AppTweak amongst other tools to delve into keyword optimization for various clients. It offers some great features in terms of competitor insights, visibility scores etc. In particular, it’s UI is simple and straightforward.
Pablo PennyASO Manager at Phiture
You can't beat the amount of keywords that AppTweak gives you compared to competitors in the space.
Tim JonesProduct Marketing, Growth at Keepsafe
From keyword rank tracking to competitor insights, AppTweak provides various levels of feedback that help inform my ASO process.
Andrew KimGrowth at SmartNews
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