App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

App Market Insights

September 14, 2020

iOS 14: What’s New & How Will it Impact ASO?

In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App Store.

Alexandra De Clerck

Company Updates

September 10, 2020

AppTweak Expands in Asia: New Offices in India and Japan

Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. After opening an office in San Francisco in 2018, we are proud to announce today that two new locations have opened in Asia: Tokyo (Japan) and Bengaluru (India). On top of that, AppTweak’s entire platform has been made available in Japanese (and in French)! Discover all the details of this incredible localization journey below.

Advanced ASO, Google Play

August 11, 2020

Google Play Store Tags: What & How to Use Them

Let's dive deep into Google Play tags & why they should be a vital part of your ASO strategy.

Alexandra De Clerck

Product Updates

August 6, 2020

3 ASO-Steps to launch your app in a new country

We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry out your keyword research, competitor analysis, and app optimization in these countries. Learn more about how to get your ASO started when launching your app in a new country below.

Marie-Laure Cruyt

July 17, 2020

How to choose a category for your app or game

Are you trying to decide what category to place your new game or app in? Or perhaps, you want to re-evaluate your current category choices. Deciding on a category for an app can be more difficult than anticipated. It’s very possible and even likely that there are multiple categories that are relevant to your app. We can help you make the best choice and walk you through 4 different factors that should be considered.

App Market Insights

July 1, 2020

Apple’s privacy updates and the Impact on ASO

Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations such as COPPA in the US and GDPR in the EU. Many companies have also identified the topic as a major user concern, with some taking actions beyond regulatory standards and making privacy part of their core product benefits.

Advanced ASO, App Market Insights

June 25, 2020

Why Can Your App’s Keyword Rankings Suddenly Drop?

Discover why your app's keyword rankings might suddenly drop in the App Store.

App Localization

June 18, 2020

How to Decide Which Languages to Localize Your Game into?

Find out which languages are the fastest growing in the app stores for effective app store localization.

Sarah B. Touimi

Product Updates

June 3, 2020

AppTweak Now Shows Featured Apps from the Play Store

Discover where and when your app has been featured on Google Play with AppTweak.

Google Play

May 20, 2020

Improving A/B Tests Reliability on Google Play

Discover an improved method for A/B testing on Google Play.

Product Updates

May 18, 2020

Discover our new export system and customize your reports!

We just revamped our export system and it is now easier than ever to export all your data from AppTweak. You won’t need to go on all the different app pages to get a full report anymore. Discover the new process and export only what you need.

Events

May 14, 2020

ASO Conference 2020: Recap & Learnings

The Advanced App Store Optimization Conference hosted by Phiture is an exclusive event focusing on expert-level ASO discussions. In this article, y...

Florentin Zachary

Advanced ASO, App Market Insights

May 11, 2020

How do Smaller Apps Use ASO to Rise in Fitness Category?

Read to know how apps in the fitness category leverage ASO to improve their ranking.

Pratham Hans Marwaha

Google Play

April 29, 2020

ASO on Google Play: 5 Learnings from Case Studies

Discover our insightful tips on what works when it comes to ASO on Google Play.

Product Updates

April 15, 2020

Benchmark your app against its market

Have you ever wondered what your app’s market share is in a given country? Or how it is positioned compared to other apps in the sector? We’ve added a feature to our Market Intelligence Add-On that allows you to benchmark your app’s data with the data of the market . All you need to do is connect your Apple and Google Console to AppTweak and create the market you want to benchmark your app in. We take care of the rest!

Marie-Laure Cruyt

App Market Insights

March 31, 2020

How COVID 19 impacts app store search behaviour

Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or Houseparty are making headlines as they are reaching all time high downloads. Brands like Lyft or Waze on the other hand have seen their app downloads decrease significantly over the past two weeks.

Alexandra De Clerck

Advanced ASO, Guest Insights

March 20, 2020

Mobile App A/B Testing: 5 Mistakes to Avoid

This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.

Jonathan Fishman

Product Updates

March 19, 2020

Metadata Update Frequency: Compare to Your Category!

We are proud to announce that there is a new addition to AppTweak’s Timeline feature! The Update Frequency Benchmark will help you understand how often the top apps in your category update their metadata. Furthermore, you can now easily compare your app’s update frequency to your competitors.

App Market Insights

March 18, 2020

Impact of Italy lockdown on mobile apps

It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. Most countries have followed, applying similar measures. Although this has a terrible impact on most businesses, some apps have become unusually popular recently. Check out the top trending apps on the Italian App Store by category.

Marie-Laure Cruyt

Advanced ASO, App Keyword Research

March 14, 2020

How to Optimize Your iOS Keyword Field

Read these best practices on how to optimize your app's keyword field on iOS.

Gwenaëlle Kollegger

Advanced ASO

February 28, 2020

How to Optimize ASO While Working from Home?

Read these tips about how to make the best of having to work from home and improve your ASO results.

Advanced ASO

February 28, 2020

How Often Should You Update Your App Store Metadata?

Discover how often you should update your app metadata on the app stores.

App Market Insights, Product Updates

February 27, 2020

Spy on Your Competitors’ A/B Tests

Discover which competitors are A/B testing specific metadata using AppTweak's A/B testing feature.

February 13, 2020

Impact of Apple’s Trending Searches on Impressions

Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s Search Tab in the Trending Searches section. Today we have taken our research one step further and analyzed the impact of the visibility in the Search tab on impressions. Read on to find out!

Alexandra De Clerck