App Store Marketing Blog

All Categories 414 고급 ASO 74 Start ASO 25 Reviews and Ratings 13 Product Updates 89 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 31 Apple Ads 40 App Marketing 11 App Market Insights 103 App Localization 15 App Keyword Research 19 AI Visibility 14 Advanced ASO 84

Product Updates

December 21, 2020

AppTweak 2020 Product Review – Major Highlights

I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That said, there are many things we can learn from 2020. At AppTweak, our biggest learning was to rapidly adapt to a totally new working environment. Our team went from 0 to 100% remote in a couple of weeks. While we all suddenly realized how much we loved and missed the perks of being together at the office, we found ways to readjust our processes and keep delivering innovation to our ASO tool at a rapid pace . Here’s an overview of the major changes we made to the AppTweak tool, we hope they meet your expectations.

Marie-Laure Cruyt

Company Updates

December 7, 2020

AppTweak Hits Growth of 956.76%

We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology Fast 50, hitting an impressive 956.76% growth in sales over the past four years! Read all the details of our latest achievements below.

App Market Insights

December 2, 2020

How Popular TV Shows Impact ASO & App Downloads?

Discover how popular TV shows impact app store traffic and installs.

App Market Insights

November 25, 2020

Pitfalls to Avoid During your Mobile App Launch

Discover the common pitfalls to avoid during an app launch.

Advanced ASO

November 16, 2020

iOS Nutrition Labels: Your App Data Collection Policy

Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start providing information about their app’s data collection policies, which will be shown in “nutrition labels” that will appear in app store product pages starting December 8, 2020. Today, we tell you more about these labels and what you need to do to be ready in time for their release.

Advanced ASO

November 16, 2020

ASO Review #1: Call of Duty® vs PUBG MOBILE

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO strategies.

Product Updates

November 11, 2020

Discover the latest Smart Insights updates

As you may know, we recently launched “ Smart Insights”, AppTweak’s new alert system that will keep you informed about every major update on the app store.

November 6, 2020

How to make meaningful AB Test interpretations

In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment using the A/B/B test method. We began implementing this method while conducting tests for clients and in the process have learned a lot about testing but also faced a few challenges along the way. We saw some of the biggest challenges of the A/B/B testing method were pertaining to reliability, before facing the challenges of very little estimated uplift and results that favor both positive and negative outcomes. Here are some things we considered while interpreting our test results.

Product Updates

November 5, 2020

Start exploring our new top charts interface

A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new addition is great to compare different charts, we noticed that there was still room for more features! Since sometimes you just want to see what is the situation in other markets, we improved our interface to allow more flexibility and a better user experience. This blog will show you the new interface and re-insist on the importance of top charts in your analysis.

App Localization

October 28, 2020

How to Localize Your App for Korea

Have a look at these tips to localize your app/game successfully for Korea.

Sarah B. Touimi

App Market Insights

October 22, 2020

What are App Clips and How to Use Them?

Find out everything about App Clips and how you can use them to demonstrate your app value.

App Market Insights

October 14, 2020

How YouTube Influencer Marketing Impacts App Downloads?

In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.

Florentin Zachary

Google Play, Product Updates

September 30, 2020

Check Out Google Play Tags in AppTweak’s Live Search

Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that Google associates to each app that rank on that word. You’ll find these tags displayed in our Live Search feature.

Marie-Laure Cruyt

App Market Insights

September 14, 2020

iOS 14: What’s New & How Will it Impact ASO?

In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App Store.

Alexandra De Clerck

Company Updates

September 10, 2020

AppTweak Expands in Asia: New Offices in India and Japan

Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. After opening an office in San Francisco in 2018, we are proud to announce today that two new locations have opened in Asia: Tokyo (Japan) and Bengaluru (India). On top of that, AppTweak’s entire platform has been made available in Japanese (and in French)! Discover all the details of this incredible localization journey below.

Advanced ASO, Google Play

August 11, 2020

Google Play Store Tags: What & How to Use Them

Let's dive deep into Google Play tags & why they should be a vital part of your ASO strategy.

Alexandra De Clerck

Product Updates

August 6, 2020

3 ASO-Steps to launch your app in a new country

We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry out your keyword research, competitor analysis, and app optimization in these countries. Learn more about how to get your ASO started when launching your app in a new country below.

Marie-Laure Cruyt

July 17, 2020

How to choose a category for your app or game

Are you trying to decide what category to place your new game or app in? Or perhaps, you want to re-evaluate your current category choices. Deciding on a category for an app can be more difficult than anticipated. It’s very possible and even likely that there are multiple categories that are relevant to your app. We can help you make the best choice and walk you through 4 different factors that should be considered.

App Market Insights

July 1, 2020

Apple’s privacy updates and the Impact on ASO

Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations such as COPPA in the US and GDPR in the EU. Many companies have also identified the topic as a major user concern, with some taking actions beyond regulatory standards and making privacy part of their core product benefits.

Advanced ASO, App Market Insights

June 25, 2020

Why Can Your App’s Keyword Rankings Suddenly Drop?

Discover why your app's keyword rankings might suddenly drop in the App Store.

App Localization

June 18, 2020

How to Decide Which Languages to Localize Your Game into?

Find out which languages are the fastest growing in the app stores for effective app store localization.

Sarah B. Touimi

Product Updates

June 3, 2020

AppTweak Now Shows Featured Apps from the Play Store

Discover where and when your app has been featured on Google Play with AppTweak.

Google Play

May 20, 2020

Improving A/B Tests Reliability on Google Play

Discover an improved method for A/B testing on Google Play.

Product Updates

May 18, 2020

Discover our new export system and customize your reports!

We just revamped our export system and it is now easier than ever to export all your data from AppTweak. You won’t need to go on all the different app pages to get a full report anymore. Discover the new process and export only what you need.