App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

App Market Insights, Product Updates

February 5, 2020

Plague Inc. Game Downloads Soar amid Coronavirus

The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected both the App and Play Store worldwide! In a couple of days, the game Plague Inc. managed to reach to top charts in major countries and multiplied its downloads by a x12 factor. Using our App Intelligence add on, we had a closer look at the game’s download and category rank progression in top countries. Read below to find out which countries seem to be most amused by the coronavirus infection…

Marie-Laure Cruyt

App Market Insights, Product Updates

January 22, 2020

Most Popular Revenue Models in the App Stores

You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now see the revenues of any app in any country for Android and iOS.

App Market Insights

December 18, 2019

5 ASO Trends for 2020 You Need To Know About

What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App Store Optimization (ASO) trends they believe will be key in growing your organic downloads.

Advanced ASO

December 8, 2019

ASO Ranking Factors Outside of Keywords

Discover which ASO elements beyond keywords impact your app’s ranking on the stores.

Sarah B. Touimi

Advanced ASO

November 26, 2019

Attribute Peaks in App Store Browse or Explore Traffic

With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their design to make it easier for users to discover new apps. To help publishers better understand how people find their app, the stores break down their metrics by source and make a difference between Search Traffic or Browse / Explore Traffic. But that’s it. Mobile marketers don’t get any further info into whether downloads from Browse Traffic come from a Featured Story, Similar App cards, category rankings etc. Luckily AppTweak is here to help you understand and attribute peaks in Browse Traffic to more specific sources.

Alexandra De Clerck

Company Updates

November 19, 2019

2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66%

We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a substantial growth of 1491.66% over the last three years. Read the story below!

Events

October 23, 2019

ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings

The AppTweak team has been busy in October! We sponsored the ASO Conference in New York and TechCrunch Disrupt in San Francisco. Read on for a full...

Alexandra De Clerck

Product Updates

October 17, 2019

Estimate the Organic Uplift of Your ASO Updates

Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially when it comes to keyword optimization. Today we are happy to present a new feature that will save you precious time for keyword monitoring. Keyword impact is the ultimate tool to measure your organic uplift before and after a keyword update.

App Market Insights

September 4, 2019

What to Expect from iOS 13 and its Impact on ASO

For a few years now, September has been an important time of year for app developers as it marks the rollout of a new iOS version . This year’s version, iOS 13 , is expected to be rolled out around September 10 and will include new features for all iPhone users , such as a dark mode for the general interface, updates for several native apps (iMessage, Photos), and changes in privacy management. As some of these new features are also likely to have an impact for ASO , we thought it would be worth to share an overview of what we think will change for ASO with iOS 13.

App Localization

September 2, 2019

How to Localize Your App in Hebrew & Arabic?

Localize your app/game in Hebrew & Arabic with these best practices.

August 18, 2019

[INFOGRAPHIC]: Countries with Most App Downloads

Because we’re past half of the year, we wanted to take a step back to identify the most dominant countries and behaviors in the Apple App Store and Google Play Store from January to June 2019.

Product Updates

July 30, 2019

Android Live Search Updated: Phone View & History

Have you ever noticed how different a search on an Android device can be? Google presents mobile search results differently depending on the keywords you searched, adding suggested content among the organic app rankings or giving extra visibility to an app. We’ve updated our Android Live Search feature to reproduce the same mobile search experience as users see on their device. We’ve also added another cool feature: Search Results in the past. You can check the top apps that ranked on a keyword over time!

Marie-Laure Cruyt

App Market Insights

July 23, 2019

FaceApp Went Viral – How This Can Impact Your ASO

FaceApp, an app that applies filters to photos to make people look older went viral in July. The app was launched back in 2017, but in just a few days, it became the most searched for app in the US and many other countries. Despite privacy concerns, the app has been downloaded more than 27 million times across both the Apple App Store and Google Play Store, since July 17th. Read on to learn more about FaceApp and how you can take advantage of viral apps for your ASO.

Alexandra De Clerck

Advanced ASO

July 21, 2019

Do Accents on Mobile Search Matter for ASO?

Check out our latest research on how users search accented keywords on mobile apps.

Marie-Laure Cruyt

Reviews and Ratings

June 14, 2019

How to Increase Ratings & Reviews with iOS Ratings Prompt

Read these tips to implement an effective ratings prompt for App Store users.

Product Updates

May 8, 2019

See Where Your App Appears in the Apps or Games Tab

Our new Featured Apps tab now comes with the contents that are featured in Apple’s App and Games tab. You can check which apps were featured in any country this week and in the past. You can also search for an app to see when and in which country it was featured.

Marie-Laure Cruyt

Product Updates

April 8, 2019

Find Out Which Apps Got Featured in the Today Tab

You’ve probably had that situation where you check your app’s data in the App Store Connect and suddenly see a huge spike in App Impressions and you have no idea where they come from. You know your app has probably been featured on the App Store , but it’s not easy to find out in which type of Story or in which countries it was published. You can now view that info on AppTweak in our new Featured Apps tab.

Marie-Laure Cruyt

Product Updates

April 1, 2019

See Which Apps Are Listed in ‘Similar Apps’

Which apps are Apple and Google associating to your app? Do your competitors have the same suggested apps? Which apps appear in the suggestions of both your app and your competitors? These are all questions you’ll now be able to answer thanks to our new Similar Apps section in the AppTweak Overview.

Marie-Laure Cruyt

Product Updates

March 13, 2019

Ranking Difficulty & Chance Score Now on AppTweak

We’ve added two new indicators to our ASO Keyword Analysis tool that will help you more immediately identify which keywords are more easy to rank for and for which words your app has a higher chance of reaching top ten results. Meet our Difficulty and Chance score.

Marie-Laure Cruyt

Product Updates

March 6, 2019

Track Daily App Performance & ASO KPIs on Slack

If you’re a Slack addict, this one’s for you. We’ve just made our daily ASO report available on slack. In other words, you can opt to receive your apps’ updates directly in a slack channel!

Marie-Laure Cruyt

Product Updates

February 24, 2019

Discover the Number of App Installs Per Keyword

We know you’ve been waiting for this. We’re very proud and excited to announce that we’ve just released an amazing new indicator that finally tells you how many installs a keyword brings to your app! Depending on the keyword volume and on how your app ranks on the keyword, we’ve managed to compute an algorithm that estimates the number of downloads a keyword drives to any application in the US. All details below!

Marie-Laure Cruyt

Advanced ASO

January 16, 2019

Why & How to Monitor Competition on the App Stores

Discover why competitor research is important in ASO and how to conduct a proper competitor research.

Gwenaëlle Kollegger

Product Updates

January 14, 2019

All ASO Intelligence Data Now Available via API

Hurray! All AppTweak data can now be accessed via API. Thanks to our RESTful API, you can fetch worldwide ASO data of any app on the Apple App Store and Google Play Store . Accessing data through an API can be very handy for your reporting , or to get insights that go beyond the AppTweak tool. It’s also a great opportunity to pull regular data automatically.

Marie-Laure Cruyt

Advanced ASO

January 8, 2019

Top 4 App Store Updates & How They Impact ASO in 2019

We review the top ASO updates that had an impact on your daily ASO routine in 2019.