App Store Marketing Blog

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All Categories 314 Start ASO 14 Search Ads 26 Reviews and Ratings 9 Product Updates 84 Localization 15 Keyword Research 17 Guest Insights 28 Google Play 23 Events 9 Company Updates 18 Artificial Intelligence (AI) 7 App Market Insights 86 Advanced ASO 77
  1. AppTweak ASO Tool Available in Simplified Chinese & Korean
    Company Updates

    September 6, 2021

    AppTweak ASO Tool Available in Simplified Chinese & Korean

    With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote …

    Olivier Verdin Olivier Verdin
  2. Creative Optimization & Localization With AppTweak
    Advanced ASOLocalization

    September 1, 2021

    Creative Optimization & Localization With AppTweak

    Uncover the importance of optimizing & localizing your app creatives.

    Georgia Shepherd Georgia Shepherd
  3. Preview Your App Page in Dark Mode on AppTweak
    Product Updates

    August 26, 2021

    Preview Your App Page in Dark Mode on AppTweak

    Test and preview your app’s creatives in light and dark mode with AppTweak’s App Page Previewer.

    Marie-Laure Cruyt Marie-Laure Cruyt
  4. What Are In-App Events & How Do They Impact ASO?
    Advanced ASOApp Market Insights

    August 26, 2021

    What Are In-App Events & How Do They Impact ASO?

    Discover how you can leverage in-app events to boost your app visibility on the App Store.

    Alexandra De Clerck Alexandra De Clerck
  5. In-App Advertising: Fine Balance Between Art and Science
    App Market InsightsGuest Insights

    August 12, 2021

    In-App Advertising: Fine Balance Between Art and Science

    Check out these best practices on in-app advertising strategies.

    Diksha Sahni Diksha Sahni
  6. How Customer Retention Can Boost ASO Efforts
    App Market InsightsGuest Insights

    August 6, 2021

    How Customer Retention Can Boost ASO Efforts

    Learn how customer retention strategies can maximize your ASO efforts.

    Pulkit Jain Pulkit Jain
  7. Measuring the Effects of App Updates on Keyword Visibility
    Keyword Research

    August 1, 2021

    Measuring the Effects of App Updates on Keyword Visibility

    At its core, App Store Optimization (ASO) requires updating apps and their store listings with the purpose of increasing visibility …

    Roni Rechanik Roni Rechanik
  8. How to Shorten Your App Title on the Play Store?
    App Market Insights

    July 29, 2021

    How to Shorten Your App Title on the Play Store?

    In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the …

    Madeleine Hoy Madeleine Hoy
  9. ASO Review #4: Hotels.com vs Booking.com
    Advanced ASO

    July 15, 2021

    ASO Review #4: Hotels.com vs Booking.com

    Understand the impact of the ASO efforts of Hotels.com vs Booking.com.

    Madeleine Hoy Madeleine Hoy
  10. How to Localize Your App in Brazilian Portuguese
    Localization

    July 4, 2021

    How to Localize Your App in Brazilian Portuguese

    Read these tips to localize your app/game in Brazilian Portuguese.

    Sarah B. Touimi Sarah B. Touimi
  11. How Long Do Apps & Games Stay in the App Store Top Charts?
    App Market Insights

    June 15, 2021

    How Long Do Apps & Games Stay in the App Store Top Charts?

    Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive …

    Florentin Zachary Florentin Zachary
  12. Interview with an ASO Expert: How to Find the Best ASO Tool
    Advanced ASO

    June 14, 2021

    Interview with an ASO Expert: How to Find the Best ASO Tool

    Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many …

    Karan Lakhwani Karan Lakhwani
  13. Apple’s iOS 15 Reveal: What Will Change for ASO

    June 8, 2021

    Apple’s iOS 15 Reveal: What Will Change for ASO

    Discover what changes will be coming to App Store Optimization in September 2021.

    Simon Thillay Simon Thillay
  14. Measuring Cannibalization in Apple Search Ads
    Search Ads

    June 6, 2021

    Measuring Cannibalization in Apple Search Ads

    Discover effective strategies to measure cannibalization in Apple Search Ads.

    Simon Thillay Simon Thillay
  15. Top ASO Lessons to Learn From Monitoring Your Competitors
    App Market Insights

    May 6, 2021

    Top ASO Lessons to Learn From Monitoring Your Competitors

    Discover valuable insights through monitoring your competitors on the app stores.

    Georgia Shepherd Georgia Shepherd
  16. How to Use AppTweak Before Your App Launches on the Stores
    App Market InsightsProduct Updates

    April 16, 2021

    How to Use AppTweak Before Your App Launches on the Stores

    Discover different ways you can use AppTweak to boost ASO strategy before your app launch.

    Sarah B. Touimi Sarah B. Touimi
  17. Get Alerts for Every Major Update in the App Stores
    Product Updates

    April 7, 2021

    Get Alerts for Every Major Update in the App Stores

    They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the …

    Marie-Laure Cruyt Marie-Laure Cruyt
  18. AppTweak Raises $22 Million to Grow ASO Platform Worldwide
    Company Updates

    April 6, 2021

    AppTweak Raises $22 Million to Grow ASO Platform Worldwide

    Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series …

    Olivier Verdin Olivier Verdin
  19. How to Boost Downloads with App Store Localization?
    Localization

    March 25, 2021

    How to Boost Downloads with App Store Localization?

    Follow these tips to successfully localize your app in any target market.

    Sarah B. Touimi Sarah B. Touimi