App Store Marketing Blog

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  1. Most Popular Dating Apps per Country
    App Market Insights

    February 14, 2022

    Most Popular Dating Apps per Country

    Dating apps are a popular solution for those looking for a date on Valentine’s Day. In the run-up to the …

    Lea Marrazzo Lea Marrazzo
  2. The Biggest Mistake UA Managers Make (Overlooking ASO)
    App Market Insights

    February 7, 2022

    The Biggest Mistake UA Managers Make (Overlooking ASO)

    Learn how UA & ASO play critical roles in the app conversion funnel.

    Shaelyn Rhinehart Shaelyn Rhinehart
  3. User Activation: How to Deliver Value & Earn More
    App Market InsightsGuest Insights

    January 27, 2022

    User Activation: How to Deliver Value & Earn More

    Check out these actionable tips for effective app user activation & retention.

    Elena Kozlova Elena Kozlova
  4. App Store Optimization Trends for 2022
    Advanced ASO

    January 12, 2022

    App Store Optimization Trends for 2022

    As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App …

    Simon Thillay Simon Thillay
  5. A Comprehensive List of Google Play Tags
    Google Play

    January 3, 2022

    A Comprehensive List of Google Play Tags

    Find the complete list of Google Play tags in this blog.

    Alexandra De Clerck Alexandra De Clerck
  6. Health & Fitness Seasonality Trends for App Marketing
    App Market InsightsGuest Insights

    December 17, 2021

    Health & Fitness Seasonality Trends for App Marketing

    One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was …

    Aleksei Feklisov Aleksei Feklisov
  7. 2021 Recap: A Major Year in ASO
    Advanced ASO

    December 16, 2021

    2021 Recap: A Major Year in ASO

    In this blog, we review the most important ASO changes in 2021.

    Simon Thillay Simon Thillay
  8. AppTweak 2021 Recap: A Year of Impressive Product Updates!
    Product Updates

    December 15, 2021

    AppTweak 2021 Recap: A Year of Impressive Product Updates!

    2021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining …

    Marie-Laure Cruyt Marie-Laure Cruyt
  9. AppTweak Wins ASO Tool of the Year at App Growth Awards!
    Company Updates

    December 7, 2021

    AppTweak Wins ASO Tool of the Year at App Growth Awards!

    We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the …

    Georgia Shepherd Georgia Shepherd
  10. Why Is My App Losing Organic Downloads (iOS & Google Play)?
    Advanced ASOGoogle Play

    December 3, 2021

    Why Is My App Losing Organic Downloads (iOS & Google Play)?

    Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for …

    Galy Haleblian Galy Haleblian
  11. How to Optimize Your App Store Product Page?
    Start ASO

    November 30, 2021

    How to Optimize Your App Store Product Page?

    Learn how to optimize your app store product page for the App Store and Google Play.

    Galy Haleblian Galy Haleblian
  12. AppTweak: Fast 50 Tech Company for Third Year in a Row
    Company Updates

    November 26, 2021

    AppTweak: Fast 50 Tech Company for Third Year in a Row

    AppTweak has done it again! We are thrilled to be part of the 50 fastest-growing technology companies in Belgium for …

    Lea Marrazzo Lea Marrazzo
  13. How ASO Can Help Improve Data-Driven Customer Engagement
    App Market InsightsGuest Insights

    November 19, 2021

    How ASO Can Help Improve Data-Driven Customer Engagement

    This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable …

    Rajarshi Choudhuri Rajarshi Choudhuri
  14. Google Play’s Metadata Policy Changes: What Happened?
    App Market InsightsGoogle Play

    November 3, 2021

    Google Play’s Metadata Policy Changes: What Happened?

    In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” …

    Madeleine Hoy Madeleine Hoy
  15. Tips to Get Your App Featured on the App Store & Google Play
    Advanced ASOApp Market InsightsGoogle Play

    October 11, 2021

    Tips to Get Your App Featured on the App Store & Google Play

    Follow these expert tips to get featured on the app stores.

    Agathe Pradat Agathe Pradat
  16. Grow Your App with AppTweak’s New App Market Intelligence
    Product Updates

    September 30, 2021

    Grow Your App with AppTweak’s New App Market Intelligence

    Discover AppTweak’s new Market Intelligence to discover new app growth opportunities.

    Flavien Eyer Flavien Eyer
  17. AppTweak ASO Tool Available in Simplified Chinese & Korean
    Company Updates

    September 6, 2021

    AppTweak ASO Tool Available in Simplified Chinese & Korean

    With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote …

    Olivier Verdin Olivier Verdin
  18. Creative Optimization & Localization With AppTweak
    Advanced ASOLocalization

    September 1, 2021

    Creative Optimization & Localization With AppTweak

    Uncover the importance of optimizing & localizing your app creatives.

    Georgia Shepherd Georgia Shepherd
  19. Preview Your App Page in Dark Mode on AppTweak
    Product Updates

    August 26, 2021

    Preview Your App Page in Dark Mode on AppTweak

    Test and preview your app’s creatives in light and dark mode with AppTweak’s App Page Previewer.

    Marie-Laure Cruyt Marie-Laure Cruyt