App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

Advanced ASO

December 16, 2021

2021 Recap: A Major Year in ASO

In this blog, we review the most important ASO changes in 2021.

Product Updates

December 15, 2021

AppTweak 2021 Recap: A Year of Impressive Product Updates!

2021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining working from the office and from home.

Marie-Laure Cruyt

Company Updates

December 7, 2021

AppTweak Wins ASO Tool of the Year at App Growth Awards!

We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the Year” at the App Growth Awards during this year’s App Promotion Summit Berlin. We couldn’t be prouder of the AppTweak team for yet another successful year; read on for a recap of these incredible past 12 months!

Georgia Shepherd

Advanced ASO, Google Play

December 3, 2021

Why Is My App Losing Organic Downloads (iOS & Google Play)?

Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for an app developer to consider. However, the good news is that for every loss in downloads, there might be an explanation; and for every problem, there is (probably) a solution! In this blog, we will cover the different reasons why your app might be losing organic downloads in the following areas, and how you can prevent it:

Start ASO

November 30, 2021

How to Optimize Your App Store Product Page?

Learn how to optimize your app store product page for the App Store and Google Play.

Company Updates

November 26, 2021

AppTweak: Fast 50 Tech Company for Third Year in a Row

AppTweak has done it again! We are thrilled to be part of the 50 fastest-growing technology companies in Belgium for the third consecutive year.

App Market Insights, Guest Insights

November 19, 2021

How ASO Can Help Improve Data-Driven Customer Engagement

This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable insights from AppTweak and MoneyTap (FREO).

Rajarshi Choudhuri

App Market Insights, Google Play

November 3, 2021

Google Play’s Metadata Policy Changes: What Happened?

In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” ( Android Developers ). In summary, there are new guidelines and policies effective on the Play Store from September 29, 2021. Read this blog to answer the “what”, “how” and “why” these changes have been made.

Product Updates

September 30, 2021

Grow Your App with AppTweak’s New App Market Intelligence

Discover AppTweak’s new Market Intelligence to discover new app growth opportunities.

Company Updates

September 6, 2021

AppTweak ASO Tool Available in Simplified Chinese & Korean

With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote the success of apps and games around the world. AppTweak, the #1 ASO tool driven by data science, empowers mobile leaders – such as Amazon, Jam City, Yelp, and Adobe – to grow their apps and games with actionable insights in a simple interface.

Product Updates

August 26, 2021

Preview Your App Page in Dark Mode on AppTweak

Test and preview your app's creatives in light and dark mode with AppTweak's App Page Previewer.

Marie-Laure Cruyt

Advanced ASO, App Market Insights

August 26, 2021

What Are In-App Events & How Do They Impact ASO?

Discover how you can leverage in-app events to boost your app visibility on the App Store.

Alexandra De Clerck

App Market Insights, Guest Insights

August 12, 2021

In-App Advertising: Fine Balance Between Art and Science

Check out these best practices on in-app advertising strategies.

App Market Insights, Guest Insights

August 6, 2021

How Customer Retention Can Boost ASO Efforts

Learn how customer retention strategies can maximize your ASO efforts.

App Keyword Research, Guest Insights

August 1, 2021

Measuring the Effects of App Updates on Keyword Visibility

Discover the optimal app metadata update frequency on iOS & Android.

App Market Insights

July 29, 2021

How to Shorten Your App Title on the Play Store?

In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the most notable changes is the shortening of the app title from 50 to only 30 characters.

Advanced ASO

July 15, 2021

ASO Review #4: Hotels.com vs Booking.com

Understand the impact of the ASO efforts of Hotels.com vs Booking.com.

App Localization

July 4, 2021

How to Localize Your App in Brazilian Portuguese

Read these tips to localize your app/game in Brazilian Portuguese.

Sarah B. Touimi

App Market Insights

June 15, 2021

How Long Do Apps & Games Stay in the App Store Top Charts?

Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive than others, but it is unclear if the apps in these categories also stay in the top charts for shorter periods of time. Another question that arises is the difference between countries: How do they compare to each other? For a given category, would an app stay in the top 100 for a longer period of time in France compared to the US? In this blog, you’re about to find out!

Florentin Zachary

Advanced ASO

June 14, 2021

Interview with an ASO Expert: How to Find the Best ASO Tool

Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many free tools providing unreliable or inaccurate data, app marketers may struggle to understand the mobile industry and keep up with the competition. Nadeer Nelliyullathil, an ASO expert, explains his journey to becoming an ASO consultant and the tools that facilitated his growth in the field.

June 8, 2021

Apple’s iOS 15 Reveal: What Will Change for ASO

Discover what changes will be coming to App Store Optimization in September 2021.

Apple Ads

June 6, 2021

Measuring Cannibalization in Apple Search Ads

Discover effective strategies to measure cannibalization in Apple Search Ads.

App Market Insights, Product Updates

April 16, 2021

How to Use AppTweak Before Your App Launches on the Stores

Discover different ways you can use AppTweak to boost ASO strategy before your app launch.

Sarah B. Touimi

Product Updates

April 7, 2021

Get Alerts for Every Major Update in the App Stores

They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the latest app store changes. In just a click, access a custom newsfeed with all the relevant updates for your followed apps in your followed markets . Looking for more? Opt in to receive email or slack notifications for the apps of your choice.

Marie-Laure Cruyt