App Store Marketing Blog

All Categories 414 고급 ASO 74 Start ASO 25 Reviews and Ratings 13 Product Updates 89 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 31 Apple Ads 40 App Marketing 11 App Market Insights 103 App Localization 15 App Keyword Research 19 AI Visibility 14 Advanced ASO 84

Advanced ASO, App Market Insights

August 26, 2021

What Are In-App Events & How Do They Impact ASO?

Discover how you can leverage in-app events to boost your app visibility on the App Store.

Alexandra De Clerck

App Market Insights, Guest Insights

August 12, 2021

In-App Advertising: Fine Balance Between Art and Science

Check out these best practices on in-app advertising strategies.

App Market Insights, Guest Insights

August 6, 2021

How Customer Retention Can Boost ASO Efforts

Learn how customer retention strategies can maximize your ASO efforts.

App Keyword Research, Guest Insights

August 1, 2021

Measuring the Effects of App Updates on Keyword Visibility

Discover the optimal app metadata update frequency on iOS & Android.

App Market Insights

July 29, 2021

How to Shorten Your App Title on the Play Store?

In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the most notable changes is the shortening of the app title from 50 to only 30 characters.

Advanced ASO

July 15, 2021

ASO Review #4: Hotels.com vs Booking.com

Understand the impact of the ASO efforts of Hotels.com vs Booking.com.

App Localization

July 4, 2021

How to Localize Your App in Brazilian Portuguese

Read these tips to localize your app/game in Brazilian Portuguese.

Sarah B. Touimi

App Market Insights

June 15, 2021

How Long Do Apps & Games Stay in the App Store Top Charts?

Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive than others, but it is unclear if the apps in these categories also stay in the top charts for shorter periods of time. Another question that arises is the difference between countries: How do they compare to each other? For a given category, would an app stay in the top 100 for a longer period of time in France compared to the US? In this blog, you’re about to find out!

Florentin Zachary

Advanced ASO

June 14, 2021

Interview with an ASO Expert: How to Find the Best ASO Tool

Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many free tools providing unreliable or inaccurate data, app marketers may struggle to understand the mobile industry and keep up with the competition. Nadeer Nelliyullathil, an ASO expert, explains his journey to becoming an ASO consultant and the tools that facilitated his growth in the field.

June 8, 2021

Apple’s iOS 15 Reveal: What Will Change for ASO

Discover what changes will be coming to App Store Optimization in September 2021.

Apple Ads

June 6, 2021

Measuring Cannibalization in Apple Search Ads

Discover effective strategies to measure cannibalization in Apple Search Ads.

App Market Insights, Product Updates

April 16, 2021

How to Use AppTweak Before Your App Launches on the Stores

Discover different ways you can use AppTweak to boost ASO strategy before your app launch.

Sarah B. Touimi

Product Updates

April 7, 2021

Get Alerts for Every Major Update in the App Stores

They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the latest app store changes. In just a click, access a custom newsfeed with all the relevant updates for your followed apps in your followed markets . Looking for more? Opt in to receive email or slack notifications for the apps of your choice.

Marie-Laure Cruyt

Company Updates

April 6, 2021

AppTweak Raises $22 Million to Grow ASO Platform Worldwide

Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series B funding from one of our early investors, Media Group Rossel. Ready to launch the second stage rocket?

App Localization

March 21, 2021

How to Localize Your App for France

Read these useful tips to localize your app/game for France.

March 17, 2021

Preparing for IDFA deprecation with ASO

Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto deprecation of Apple’s IDentifier For Advertiser (IDFA). So far, the implementation of ATT has been delayed twice and is rumored to not take place before April 2021. However, many mobile marketers remain concerned as this token is widely used by mobile ad networks and attribution tools to track users and optimize campaign performances.

Company Updates

March 5, 2021

AppTweak & Phiture Strengthen Partnership

AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate closely to better support mobile leaders and continue to provide excellent content to educate the ASO industry.

Alexandra De Clerck

Advanced ASO

February 19, 2021

ASO Review #3: Match vs Bumble

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO strategies.

Reviews and Ratings

February 4, 2021

Impact of Negative App Reviews on ASO: Robinhood Case Study

Discover how Robinhood's ratings and reviews impacted its reputation and conversion on the app stores.

Start ASO

February 4, 2021

The 5 Myths of ASO

With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get better at App Store Optimization (ASO). Not only do you have to know what to “do right,” you also need to know what not to do. We will be covering the most common myths about ASO in this blog.

Pratham Hans Marwaha

Product Updates

January 28, 2021

ASO Impact Graph: Easily Measure & Track ASO Success

What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive effect on your app’s conversion rate? Did an algorithm change impact your app’s category rank or downloads negatively?

Advanced ASO

January 27, 2021

ASO Review #2: Fitbit vs Fitness Coach

Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry leaders from the same category and challenge them to a head-to-head ASO matchup.

App Keyword Research

January 17, 2021

Do Singular or Plural Keywords Rank Differently in ASO?

Find out whether you should target singular or plural keywords while optimizing your app's metadata.

Florentin Zachary

App Market Insights

January 10, 2021

What to expect for ASO in 2021

The transition to a new calendar year is often a good time to reflect on the past 12 months and make predictions for the new year. As a result, our ASO Experts took time to review what were the big ASO changes of 2020 and discuss what they anticipate would happen in app stores in 2021. From privacy and antitrust challenges to broader topics and bolder predictions, find out below what our team anticipates for ASO in 2021.