App Store Marketing Blog

March 21, 2021

How to Localize Your App for France

Read these useful tips to localize your app/game for France.

March 17, 2021

Preparing for IDFA deprecation with ASO

Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto …

March 9, 2021

Auto-Translate Your List of Keywords into English in a Click

Auto-translate any followed keyword list in a foreign language to English on AppTweak.

March 5, 2021

AppTweak & Phiture Strengthen Partnership

AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate …

February 19, 2021

ASO Review #3: Match vs Bumble

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …

February 4, 2021

Impact of Negative App Reviews on ASO: Robinhood Case Study

Discover how Robinhood’s ratings and reviews impacted its reputation and conversion on the app stores.

February 4, 2021

The 5 Myths of ASO

With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get …

January 28, 2021

ASO Impact Graph: Easily Measure & Track ASO Success

What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive …

January 27, 2021

ASO Review #2: Fitbit vs Fitness Coach

Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry …

January 17, 2021

Do Singular or Plural Keywords Rank Differently in ASO?

Find out whether you should target singular or plural keywords while optimizing your app’s metadata.

January 10, 2021

What to expect for ASO in 2021

The transition to a new calendar year is often a good time to reflect on the past 12 months and …

December 21, 2020

AppTweak 2020 Product Review – Major Highlights

I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That …

December 7, 2020

AppTweak Hits Growth of 956.76%

We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology …

December 2, 2020

How Popular TV Shows Impact ASO & App Downloads?

Discover how popular TV shows impact app store traffic and installs.

November 25, 2020

Pitfalls to Avoid During your Mobile App Launch

Discover the common pitfalls to avoid during an app launch.

November 16, 2020

iOS Nutrition Labels: Your App Data Collection Policy

Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start …

November 16, 2020

ASO Review #1: Call of Duty® vs PUBG MOBILE

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …

November 11, 2020

Discover the latest Smart Insights updates

As you may know, we recently launched “Smart Insights”, AppTweak’s new alert system that will keep you informed about every …

November 6, 2020

How to make meaningful AB Test interpretations

In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment …