App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

Company Updates

April 6, 2021

AppTweak Raises $22 Million to Grow ASO Platform Worldwide

Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series B funding from one of our early investors, Media Group Rossel. Ready to launch the second stage rocket?

App Localization

March 21, 2021

How to Localize Your App for France

Read these useful tips to localize your app/game for France.

March 17, 2021

Preparing for IDFA deprecation with ASO

Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto deprecation of Apple’s IDentifier For Advertiser (IDFA). So far, the implementation of ATT has been delayed twice and is rumored to not take place before April 2021. However, many mobile marketers remain concerned as this token is widely used by mobile ad networks and attribution tools to track users and optimize campaign performances.

Company Updates

March 5, 2021

AppTweak & Phiture Strengthen Partnership

AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate closely to better support mobile leaders and continue to provide excellent content to educate the ASO industry.

Alexandra De Clerck

Advanced ASO

February 19, 2021

ASO Review #3: Match vs Bumble

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO strategies.

Reviews and Ratings

February 4, 2021

Impact of Negative App Reviews on ASO: Robinhood Case Study

Discover how Robinhood's ratings and reviews impacted its reputation and conversion on the app stores.

Start ASO

February 4, 2021

The 5 Myths of ASO

With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get better at App Store Optimization (ASO). Not only do you have to know what to “do right,” you also need to know what not to do. We will be covering the most common myths about ASO in this blog.

Pratham Hans Marwaha

Product Updates

January 28, 2021

ASO Impact Graph: Easily Measure & Track ASO Success

What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive effect on your app’s conversion rate? Did an algorithm change impact your app’s category rank or downloads negatively?

Advanced ASO

January 27, 2021

ASO Review #2: Fitbit vs Fitness Coach

Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry leaders from the same category and challenge them to a head-to-head ASO matchup.

App Keyword Research

January 17, 2021

Do Singular or Plural Keywords Rank Differently in ASO?

Find out whether you should target singular or plural keywords while optimizing your app's metadata.

Florentin Zachary

App Market Insights

January 10, 2021

What to expect for ASO in 2021

The transition to a new calendar year is often a good time to reflect on the past 12 months and make predictions for the new year. As a result, our ASO Experts took time to review what were the big ASO changes of 2020 and discuss what they anticipate would happen in app stores in 2021. From privacy and antitrust challenges to broader topics and bolder predictions, find out below what our team anticipates for ASO in 2021.

Product Updates

December 21, 2020

AppTweak 2020 Product Review – Major Highlights

I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That said, there are many things we can learn from 2020. At AppTweak, our biggest learning was to rapidly adapt to a totally new working environment. Our team went from 0 to 100% remote in a couple of weeks. While we all suddenly realized how much we loved and missed the perks of being together at the office, we found ways to readjust our processes and keep delivering innovation to our ASO tool at a rapid pace . Here’s an overview of the major changes we made to the AppTweak tool, we hope they meet your expectations.

Marie-Laure Cruyt

Company Updates

December 7, 2020

AppTweak Hits Growth of 956.76%

We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology Fast 50, hitting an impressive 956.76% growth in sales over the past four years! Read all the details of our latest achievements below.

App Market Insights

December 2, 2020

How Popular TV Shows Impact ASO & App Downloads?

Discover how popular TV shows impact app store traffic and installs.

App Market Insights

November 25, 2020

Pitfalls to Avoid During your Mobile App Launch

Discover the common pitfalls to avoid during an app launch.

Advanced ASO

November 16, 2020

iOS Nutrition Labels: Your App Data Collection Policy

Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start providing information about their app’s data collection policies, which will be shown in “nutrition labels” that will appear in app store product pages starting December 8, 2020. Today, we tell you more about these labels and what you need to do to be ready in time for their release.

Advanced ASO

November 16, 2020

ASO Review #1: Call of Duty® vs PUBG MOBILE

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO strategies.

Product Updates

November 11, 2020

Discover the latest Smart Insights updates

As you may know, we recently launched “ Smart Insights”, AppTweak’s new alert system that will keep you informed about every major update on the app store.

November 6, 2020

How to make meaningful AB Test interpretations

In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment using the A/B/B test method. We began implementing this method while conducting tests for clients and in the process have learned a lot about testing but also faced a few challenges along the way. We saw some of the biggest challenges of the A/B/B testing method were pertaining to reliability, before facing the challenges of very little estimated uplift and results that favor both positive and negative outcomes. Here are some things we considered while interpreting our test results.

Product Updates

November 5, 2020

Start exploring our new top charts interface

A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new addition is great to compare different charts, we noticed that there was still room for more features! Since sometimes you just want to see what is the situation in other markets, we improved our interface to allow more flexibility and a better user experience. This blog will show you the new interface and re-insist on the importance of top charts in your analysis.

App Localization

October 28, 2020

How to Localize Your App for Korea

Have a look at these tips to localize your app/game successfully for Korea.

Sarah B. Touimi

App Market Insights

October 22, 2020

What are App Clips and How to Use Them?

Find out everything about App Clips and how you can use them to demonstrate your app value.

App Market Insights

October 14, 2020

How YouTube Influencer Marketing Impacts App Downloads?

In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.

Florentin Zachary

Google Play, Product Updates

September 30, 2020

Check Out Google Play Tags in AppTweak’s Live Search

Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that Google associates to each app that rank on that word. You’ll find these tags displayed in our Live Search feature.

Marie-Laure Cruyt