We have improved our Keyword Ranking History feature! You can now sort your keywords performance history by group of rankings to enhance readability. But that’s not it. We’ve added a new graph showing your app’s keywords percentage stack. We guarantee that you’ll love this new feature! All details below.
The Importance of Keywords Performance Monitoring
Our Keyword Tool’s main purpose is to provide you with all the data, insights and features you need in order to audit, optimize and monitor your keywords performance. Continually seeking to improve and always listening, we’ve decided to improve one of our very much loved feature: Keywords Ranking History.
Remember, our job is to simplify your ASO work as much as possible. A few weeks ago, we had launched Daily Email ASO Reports, providing you with your daily ASO performance straight in your inbox. The point was to ease your keywords monitoring efforts by sending you daily reports including your Top and Worst 10 keywords ranking progression.
As an app marketer or developer, you know how important it is to be able to monitor your keywords rankings over time in order to evaluate the performance of your ASO strategy.
Today, we’re making a step further. We know how much you love our Keyword Ranking History graph. However, we also know that it was for some of you too hidden amongst our other features or not enough developed.
This is the reason why we have decided to move this feature in a dedicated tab “Ranking History” on our Keyword Tool. We’ve also added some new capabilities to this feature.
Improved UX and readability
As a reminder, our Keyword Ranking History graph displays the evolution of your followed (tracked) keywords rankings over time.
In other words, this graph shows all the keywords that have added to your analysis and provides your app’s daily rankings on each of these keywords. Very handy to monitor your ASO efforts over time.
However, as an AppTweak user, you may have already faced the following situation:
A graph that’s flooded with ranking curves, which makes it almost impossible to read. Although you can select or unselect the keywords you want to see displayed, it remains quite time-consuming to read this graph properly and come up with conclusions.
This is why we have thought of adding a new dimension to this graph in order to improve your readability and experience.
Sort your Keyword Ranking History by Rankings
You can now sort the keywords displayed by rankings, using the following filters: “All ranks”; “#1”; “#2 2 - 3”; “#4 - 10”; “#11 - 30”; “#31 - 100”; “#101 - 500”; “unranked”.
Next to each filter, you can check the amount of keywords ranking on each rankings group. In other words, it means that you can chose to display on the graph only keywords for which your app is ranking on the 2nd or 3rd position for example:
This simplifies drastically your readability and helps you see directly the keywords rankings you really want to monitor.
In case you didn’t know, you can also select the dates that you want to track. The default date range is “last 90 days” but you can also check the “last 7 days”; “last 30 days”; “this month”; “last month”; “past 6 months”; “past year”. You can also choose a “custom range”.
Introducing Keywords Percentage Stack
Last but certainly not least, we’re proud to introduce you to a brand new feature: Percentage Stack.
This graph is taking into account the keywords tracked in your Keywords Analysis. It displays your Keyword Ranking History in another way.
Basically, we have sorted your keywords rankings by color: the darker the green means the higher the rankings, darker the red means lower the rankings.
On the graph above, you can see Ubereats keywords’ performance over time. On March 28, 2016, we can see that Ubereats was ranking >500 for 70 of the tracked keywords.
It was ranking for 14 keywords between the #101 and #500 position; 3 keywords were placing it between the 31st and the 100th results; 3 keywords between the 11th and 30th position and finally, only 3 keywords were ranking it in the top 10 results.
However, we can see that the red area on the graph is decreasing over time while the other zones (especially the light green and the orange ones are increasing). This translates into the fact that Ubereats made huge progress in terms of ASO and keywords rankings, as the app was becoming more and more famous.
On February 8, 2016, we can see that Ubereats was unranked for only 1 keyword (compared to 70 a year before).
It also seems to have gained a lot of rankings, having 46 keywords in the top 10 results on that date.
This graph’s purpose is to help you understand your keywords rankings progression and help you monitor the impact of your keywords efforts/strategy over time.
Where can I find this new “Ranking History” feature?
As said, we have moved this graph to a dedicated tab in the Keyword Tool “Ranking History”. You can then easily swap from “History” view to “Percentage Stack”.
Remember that the keywords displayed on these graphs are the ones you have tracked on your AppTweak account. The more keywords you follow, the more insights you’ll get!
We really hope that you’ll enjoy these new features! Feel free to let us know your thoughts in the comments below.
As usual, don’t hesitate to Tweet the news to your audience.
What do you think of this new feature? Any improvement suggestions?