App Store Marketing Blog

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  1. How to Find the Best Keywords for App Store Optimization (ASO)
    Keyword Research

    November 1, 2023

    How to Find the Best Keywords for App Store Optimization (ASO)

    Learn how to choose the best keywords for your App Store & Google Play app with AppTweak.

    Lucas RiedingerLucas Riedinger
  2. How to Leverage Marketing Mix Modeling & ASO for App Growth
    App Market InsightsGuest Insights

    October 30, 2023

    How to Leverage Marketing Mix Modeling & ASO for App Growth

    Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

    Dana KangDana Kang
  3. Mobile App Icon Trends by App Store Categories
    App Market Insights

    October 20, 2023

    Mobile App Icon Trends by App Store Categories

    Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

    Taya FranchvilleTaya Franchville
  4. Analytics: Monitor App Performance (Downloads, Rank, & More)
    Product Updates

    October 18, 2023

    Analytics: Monitor App Performance (Downloads, Rank, & More)

    The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your …

    Justine De HalleuxJustine De Halleux
  5. Apptivate Podcast: ASO Insights to Increase App Downloads
    Guest Insights

    October 16, 2023

    Apptivate Podcast: ASO Insights to Increase App Downloads

    Listen to this podcast for valuable app marketing insights and ASO hacks.

    Fred SimmonsFred Simmons
  6. The Connection between Apple Search Ads & ASO
    Search Ads

    October 11, 2023

    The Connection between Apple Search Ads & ASO

    Leverage the connection between Apple Search Ads & ASO to improve app visibility.

    Ian PerniaIan Pernia
  7. How to Use the CPA Cap in Apple Search Ads
    Search Ads

    October 9, 2023

    How to Use the CPA Cap in Apple Search Ads

    Learn how you can leverage the new CPA cap in Apple Search Ads.

    Ian PerniaIan Pernia
  8. How to Optimize Your App for Black Friday & Cyber Monday
    Advanced ASO

    October 6, 2023

    How to Optimize Your App for Black Friday & Cyber Monday

    Discover how to prepare your app to leverage the potential of Black Friday.

    Georgia ShepherdGeorgia Shepherd
  9. App Screenshot, Icon, Video Size Guidelines for iOS & Android
    Advanced ASO

    September 3, 2023

    App Screenshot, Icon, Video Size Guidelines for iOS & Android

    Discover the size and format guidelines for app visuals on iOS and Android.

    Georgia ShepherdGeorgia Shepherd
  10. AppsFlyer Integration Now Available in Reporting Studio
    Product Updates

    August 24, 2023

    AppsFlyer Integration Now Available in Reporting Studio

    Reporting Studio, one of AppTweak’s most powerful new products, allows you to build custom app performance reports that combine all …

    Antoine BentinAntoine Bentin
  11. Google Play Store Optimization: A Comprehensive Guide
    Google Play

    August 22, 2023

    Google Play Store Optimization: A Comprehensive Guide

    Check out these best ASO practices on Google Play to boost your app downloads.

    Justin DuckersJustin Duckers
  12. Improve Creatives’ Performance for Mobile Gaming Ad Campaigns
    App Market InsightsGuest Insights

    August 20, 2023

    Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

    Discover how to create captivating ad creatives for your mobile game.

    Mafe RoigMafe Roig
  13. How to Conduct Effective App Keyword Research on AppTweak
    Keyword Research

    August 18, 2023

    How to Conduct Effective App Keyword Research on AppTweak

    Learn how you can use AppTweak to discover valuable keyword opportunities for your app.

    Lucas RiedingerLucas Riedinger
  14. Complementing ASO with Paid Media Campaigns
    Advanced ASOApp Market InsightsGuest Insights

    August 16, 2023

    Complementing ASO with Paid Media Campaigns

    Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.

    Marcos BarcelóMarcos Barceló
  15. Average App Conversion Rate per Category [2023]
    App Market Insights

    August 9, 2023

    Average App Conversion Rate per Category [2023]

    Discover the conversion rates of each major app category on the US App Store and Google Play.

    Oriane InezaOriane Ineza
  16. Which Factors Influence App Rankings on the App Store?
    Advanced ASO

    August 3, 2023

    Which Factors Influence App Rankings on the App Store?

    Discover the key factors that influence App Store rankings.

    Emily SugrueEmily Sugrue
  17. Top Growth Hacks for Mobile App Retargeting Campaigns
    App Market InsightsGuest Insights

    August 1, 2023

    Top Growth Hacks for Mobile App Retargeting Campaigns

    Dive into these top growth hacks for running successful app retargeting campaigns.

    Angela HumphreyAngela Humphrey
  18. 6 Ways to Use Reporting Studio to Measure App Performance
    Advanced ASOProduct Updates

    July 24, 2023

    6 Ways to Use Reporting Studio to Measure App Performance

    Reporting is essential to mobile marketing; the most successful app and game companies regularly evaluate the impact and ROI (return …

    Antoine BentinAntoine Bentin
  19. Unlock New App Market Data: AppDNA in Market Intelligence
    App Market InsightsProduct Updates

    July 13, 2023

    Unlock New App Market Data: AppDNA in Market Intelligence

    For mobile marketers, making sure your app performs well in its market requires a deep understanding of trends and user …

    Georgia ShepherdGeorgia Shepherd