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All Categories 403 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

Start ASO

September 10, 2025

App store vs. ad creatives: Should you align or break the rules?

Whether to align or oppose creatives is a strategic choice. Here’s when to break the mold and when consistency boosts performance across ASO & UA.
Chloé Morant Chloé Morant

Company Updates

September 9, 2025

Welcoming Nicolas Beraudo as Co-CEO of AppTweak

We're thrilled to have Nicolas Beraudo join us as our new Co-CEO.
Olivier Verdin Olivier Verdin

Reviews and Ratings

August 21, 2025

How to reply to app store reviews (iOS & Android) in 2026

Our tips to replying to user reviews on Google Play & the App Store in 2026.
Lina Danilchik Lina Danilchik

Reviews and Ratings

July 31, 2025

How to increase app reviews: Proven strategies for success

Proven strategies to increase app reviews, along with best practices for optimizing in-app rating prompts.
Oriane Ineza Oriane Ineza

Advanced ASO

July 11, 2025

What are the top App Store ranking factors that boost your app’s visibility?

Discover the key factors that influence App Store rankings in 2026.
Lina Danilchik Lina Danilchik

App Market Insights, Company Updates

July 2, 2025

Just dropped: the ASO trends & benchmarks report 2025

A deep dive into top apps and games best practices and benchmarks to level up your app performance.
Oriane Ineza Oriane Ineza

Apple Ads

June 26, 2025

How to structure your Apple Ads search results campaigns

Discover the best strategies for structuring your Apple Ads campaigns in 2026.
Praveet Chandra Praveet Chandra

Google Play, Start ASO

June 23, 2025

What are the top Google Play ranking factors?

Discover which factors influence your app's ranking on Google Play.
Oriane Ineza Oriane Ineza

App Market Insights

June 20, 2025

Apple WWDC 2025: What to expect for ASO in the next months

ASO practitioners, here are your main takeways from Apple's WWDC 2025
Simon Thillay Simon Thillay

App Marketing, Apple Ads

June 17, 2025

Out now: 2025 Finance app insights snapshot report

Get the finance Apple Ads performance benchmarks for 2025.
Micah Motta Micah Motta

Apple Ads, Product Updates

June 12, 2025

See where competitors appear in Apple Ads search results

Find new opportunities to scale Apple Ads campaigns by analyzing your competitors' paid keywords, impression share, and more.
Georgia Shepherd Georgia Shepherd

Apple Ads, Product Updates

June 6, 2025

Automate Apple Ads based on Bitcoin price changes

With Apple Ads automation based on Bitcoin price, crypto and finance apps can respond to market volatility in real time and take action when it matters most.
Georgia Shepherd Georgia Shepherd

Google Play, Start ASO

June 3, 2025

Key ASO differences between the App Store and Google Play

Understand the core ASO differences to succeed on both platforms.
Micah Motta Micah Motta

Product Updates, Start ASO

May 28, 2025

ASO Timeline: See other apps’ metadata updates

Get top insights into your competitors' metadata and creatives updates.
Micah Motta Micah Motta

Google Play

May 26, 2025

What Google I/O 2025 means for ASO: key updates

Get the top Google I/O 2025 takeaways for app marketers
Simon Thillay Simon Thillay

App Localization

May 22, 2025

The complete guide to app store localization (Google Play and the App Store)

Boost your app downloads with proven app localization best practices.
Lina Danilchik Lina Danilchik

App Localization, Product Updates

May 21, 2025

Translate app screenshots for new localization insights

Translate text on competitor screenshots to analyze how top apps adapt messaging by market - only available in AppTweak.
Elizabeth Devine Elizabeth Devine

App Keyword Research, Google Play

May 16, 2025

Google Play Store optimization: the ultimate guide for Android apps

Check out these best ASO practices on Google Play to boost your app downloads in 2026.
Justin Duckers Justin Duckers

App Keyword Research, Google Play, Start ASO

May 9, 2025

Play Store keyword research in 2026: best practices to skyrocket app visibility

Boost app downloads with these top Google Play Store keyword research practices.
Lina Danilchik Lina Danilchik

Start ASO

May 2, 2025

App icon design tips and best practices

App icons play a very important role in the click-through rate (CTR) of your mobile app.
Oriane Ineza Oriane Ineza

Advanced ASO

April 23, 2025

App Screenshot, Icon, Video Size Guidelines for iOS & Android

Discover the size and format guidelines for app visuals on iOS and Android.
Lina Danilchik Lina Danilchik

Start ASO

April 9, 2025

How to optimize your app screenshots: best practices

Boost your app’s success with expert-approved app store screenshot best practices.
Lina Danilchik Lina Danilchik
How to increase your app store conversion rate

App Market Insights

April 7, 2025

How to increase your app store conversion rate: ASO strategies for success

Improve your app conversion rate with smart ASO tactics—keyword tips, visuals, reviews, and A/B tests that work.
Jovana Stankovic Jovana Stankovic

Start ASO

March 31, 2025

ASO vs. SEO: key differences and why both matter for growth

Delve into the main differences between ASO and SEO to improve your digital presence.
Lina Danilchik Lina Danilchik
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