App Store Marketing Blog

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  1. Leveraging the App Stores as a True Marketing Channel
    Advanced ASOApp Market Insights

    February 15, 2024

    Leveraging the App Stores as a True Marketing Channel

    Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel.

    Sukanya SurSukanya Sur
  2. Should You Run Brand Defense Campaigns in Apple Search Ads?
    Search Ads

    February 12, 2024

    Should You Run Brand Defense Campaigns in Apple Search Ads?

    Consider these key factors before you run brand defense campaigns in Apple Search Ads.

    Justin DuckersJustin Duckers
  3. How to Scale Apple Search Ads Management with Automation
    Product UpdatesSearch Ads

    February 5, 2024

    How to Scale Apple Search Ads Management with Automation

    Apple Search Ads (ASA) is a powerful tool for app marketers and UA managers to connect with new users on …

    Georgia ShepherdGeorgia Shepherd
  4. Apple’s Response to EU’s DMA & its Impact on iOS Developers
    App Market Insights

    January 31, 2024

    Apple’s Response to EU’s DMA & its Impact on iOS Developers

    Here are our key takeaways on how Apple plans to comply with the DMA’s new rules.

    Simon ThillaySimon Thillay
  5. How Do Mobile Games Use Custom Product Pages (CPPs)?
    App Market InsightsSearch Ads

    January 29, 2024

    How Do Mobile Games Use Custom Product Pages (CPPs)?

    Discover how mobile gaming apps are leveraging custom product pages on the App Store.

    Sukanya SurSukanya Sur
  6. 10 Key Differences in ASO Between App Store & Google Play
    Google PlayStart ASO

    January 24, 2024

    10 Key Differences in ASO Between App Store & Google Play

    Consider these differences when optimizing your ASO for the App Store & Google Play.

    Taya FranchvilleTaya Franchville
  7. Tools to Scale Your Apple Search Ads Campaigns in AppTweak
    Product UpdatesSearch Ads

    January 18, 2024

    Tools to Scale Your Apple Search Ads Campaigns in AppTweak

    Learn about AppTweak’s Search Ads Manager, a complete tool to create, manage, and scale ASA campaigns by uniting ASO & …

    Georgia ShepherdGeorgia Shepherd
  8. ASO Trends to Look Out For in 2024
    Advanced ASOApp Market InsightsArtificial Intelligence (AI)

    January 11, 2024

    ASO Trends to Look Out For in 2024

    Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

    Simon ThillaySimon Thillay
  9. 7 Tips to Create an App Preview Video that Converts
    App Market InsightsGuest Insights

    January 8, 2024

    7 Tips to Create an App Preview Video that Converts

    Keep these expert tips in mind to create an effective preview video for your app/game.

    Marine NozerandMarine Nozerand
  10. Why & How to Reply to App Store Reviews
    Reviews and Ratings

    January 6, 2024

    Why & How to Reply to App Store Reviews

    Read these best practices to improve your app reputation management.

    Sukanya SurSukanya Sur
  11. 10 Questions App Growth Professionals Should Be Able to Answer
    Guest Insights

    January 3, 2024

    10 Questions App Growth Professionals Should Be Able to Answer

    Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve.

    Ilan MintzIlan Mintz
  12. Impact of (Negative) Ratings & Reviews on ASO
    Reviews and Ratings

    December 27, 2023

    Impact of (Negative) Ratings & Reviews on ASO

    Discover how negative app ratings and reviews can affect ASO.

    Sukanya SurSukanya Sur
  13. 2023 in Review: AppTweak Product Recap
    Product Updates

    December 18, 2023

    2023 in Review: AppTweak Product Recap

    AppTweak’s yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in 2023.

    Georgia ShepherdGeorgia Shepherd
  14. Creatives Trends for Top Casual Mobile Games
    Advanced ASO

    December 11, 2023

    Creatives Trends for Top Casual Mobile Games

    Dive deeper into the creatives trends among the top casual mobile games on the app stores.

    Justin DuckersJustin Duckers
  15. The Most Popular App Store Keywords of 2023
    Keyword Research

    December 1, 2023

    The Most Popular App Store Keywords of 2023

    Find out the most searched terms on the App Store in 2023 in six of the largest app markets.

    Oriane InezaOriane Ineza
  16. Mobile Games Icon Trends by App Store Categories
    App Market Insights

    December 1, 2023

    Mobile Games Icon Trends by App Store Categories

    Discover the predominant icon design & color trends for top 50 mobile games in different categories.

    Madeleine HoyMadeleine Hoy
  17. ASO Tips & Trends for Travel and Lifestyle Apps
    App Market Insights

    November 14, 2023

    ASO Tips & Trends for Travel and Lifestyle Apps

    Discover the key trends that shape travel and lifestyle app marketing.

    Suleika VanmaeleSuleika Vanmaele
  18. ASO with AppTweak: Course & Certification
    Product Updates

    November 14, 2023

    ASO with AppTweak: Course & Certification

    Grow your ASO knowledge with ASO with AppTweak course & certification.

    Oriane InezaOriane Ineza
  19. Promotional Content & In-App Events on AppTweak
    Product Updates

    November 8, 2023

    Promotional Content & In-App Events on AppTweak

    Know how AppTweak provides insights on in-app events & promotional content.

    Flavien EyerFlavien Eyer