App Store Marketing Blog

February 10, 2020

ASO vs SEO: Why & How They Are Different

Delve into the main differences between ASO and SEO to improve your digital presence.

February 5, 2020

Plague Inc. Game Downloads Soar amid Coronavirus

The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected …

January 30, 2020

How to optimize an app in Japanese

Did you know that the App Store allows localized metadata in 148 countries and the Google Play Store supports localized …

January 22, 2020

Most Popular Revenue Models in the App Stores

You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now …

December 18, 2019

5 ASO Trends for 2020 You Need To Know About

What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App …

December 8, 2019

ASO Ranking Factors Outside of Keywords

Discover which ASO elements beyond keywords impact your app’s ranking on the stores.

December 5, 2019

[INFOGRAPHIC] Apple’s Top Trending Searches of 2019

We have completely revamped our Trending Keywords section to make it more insightful. You can now find today’s Trending Keywords …

November 26, 2019

Attribute Peaks in App Store Browse or Explore Traffic

With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their …

November 19, 2019

2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66%

We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a …

October 23, 2019

ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings

ASO Conference New York – October 4th, 2019

October 17, 2019

Estimate the Organic Uplift of Your ASO Updates

Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially …

September 4, 2019

What to Expect from iOS 13 and its Impact on ASO

For a few years now, September has been an important time of year for app developers as it marks the …

September 2, 2019

How to Localize Your App in Hebrew & Arabic?

Localize your app/game in Hebrew & Arabic with these best practices.

August 18, 2019

[INFOGRAPHIC]: Countries with Most App Downloads

Because we’re past half of the year, we wanted to take a step back to identify the most dominant countries …

July 30, 2019

Android Live Search Updated: Phone View & History

Have you ever noticed how different a search on a Android device can be? Google presents mobile search results differently …

July 23, 2019

FaceApp Went Viral – How This Can Impact Your ASO

FaceApp, an app that applies filters to photos to make people look older went viral in July. The app was …

July 21, 2019

Do Accents on Mobile Search Matter for ASO?

Check out our latest research on how users search accented keywords on mobile apps.

June 14, 2019

How to Increase Ratings & Reviews with iOS Ratings Prompt

Read these tips to implement an effective ratings prompt for App Store users.

May 21, 2019

See the keywords a Story ranks for in Apple Search

We’re proud to announce another unique feature of the AppTweak ASO Tool! We’ve just added another great insight to our …