App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

Company Updates

December 6, 2018

AppTweak Awarded Best ASO Company of the Year

We’re extremely proud and happy to end this incredible year of 2018 by being awarded “Best ASO Company” at the App Promotion Summit - App Growth Awards! We could not end this year in a better way. Let’s review these incredible past 12 months.

App Market Insights

November 13, 2018

How Volatile Are Categories in the App Stores?

Getting into the top ranking of a category is a huge deal for apps and a very desirable goal for all app marketers and ASO professionals .

Gwenaëlle Kollegger

Company Updates

October 25, 2018

AppTweak: New Office in San Francisco Accelerates Growth

We are excited to officially announce the opening of our new office in San Francisco! This new location will accelerate the company’s growth and strengthen our presence in the United States, which already represents 25% of our customers including industry leaders such as PayPal, Microsoft, Amazon, Udemy, LinkedIn, Smartnews, Square, and many more. Keep reading for all the details!

Product Updates

August 2, 2018

App Power: Your New Performance-Based ASO KPI

The ultimate performance-based ASO KPI you’ve always dreamed of is now available on AppTweak! You can now check any app’s “power” in both the Apple App Store and the Google Play Store and compare it with competitors, from any country! Read below everything you need to know on this new unique ASO performance indicator.

Product Updates

March 27, 2018

Google Play Store: New Backlinks Tracker Tool

Are you ready for this new unique feature? We’re happy to introduce our Backlinks Tracker Tool for Google Play Store apps! Basically, you can now view the total number of backlinks for any Google Play apps but also view the Top 10 backlinks, along with their link power. All details below!

Apple Ads

January 25, 2018

Apple Search Ads Basic or Apple Search Ads Advanced

Learn about Apple Search Ads Basic and Advanced campaigns in this blog.

Product Updates

November 28, 2017

Get Worldwide App Download & Revenue Estimates for any App

AppTweak is an ASO tool pioneer! Since 2016 we also provide app market intelligence data for both the Apple App Store & Google Play Store in more than 70 countries. In this article we’ll explain in more detail how we calculate these estimates, how you can find download and revenue estimates for any app in the store and how you can use AppTweak’s Market Intelligence feature to analyze download and revenue estimates across an entire category or country.

Advanced ASO

October 23, 2017

Ultimate Guide to Screenshots A/B Testing

Discover this step-by-step guide of a never-failing A/B testing strategy!

Advanced ASO

June 8, 2017

What Does an Average ASO Expert’s Routine Look Like?

Find out what the daily routine of an ASO expert looks like!

Company Updates

November 5, 2015

AppTweak Raises $500k to Grow its ASO Services

It has now officially been announced by Tech.eu yesterday, Wednesday 4th of November 2015: we’ve closed our second round of funding this year, scoring $500,000 from Belgian group network Be Angels including a group of investors operated by the international investment platform Go Beyond, and Belgian media group Rossel. The additional funding will allow the development of new features including our own API, sales and dev team expansion and the implementation of more languages. More details below.

Product Updates

August 27, 2015

AppTweak Introduces Personal Dashboard

At AppTweak, we always seek to simplify your ASO work. Today, we’re happy to present you to your new personal dashboard. If you’re an AppTweak registered member, you will no longer get the usual AppTweak “homepage” but rather a completely redesigned and improved interface allowing you to manage your apps. More info below.

Product Updates

April 16, 2015

AppTweak 3.0 is live and it is HUGE!

We are very proud to announce the immediate release of AppTweak 3.0, the new version of our App Store Optimization platform. Our whole team has worked very hard on this release including a large number of new features, major improvements and a new design. Details and explanations in the article.

App Market Insights

March 3, 2015

Podcast with Steve Young: ASO Using AppTweak

We had the huge privilege to be part of Steve Young’s Podcast on Appmasters.co. Throughout this insightful discussion, Steve and Laurie, content strategist at AppTweak, talk about App Store Optimization (ASO). Useful tips and advices are on the menu. Listen to the Podcastright away.

Product Updates

July 29, 2014

AppTweak New Release: Keywords Tool Massive Improvement

Today is a big day! AppTweak keywords tool has been updated. You have now the ability to find out what are the best keywords for any app you want. It is also possible to follow a particular keyword in order to monitor its ranking history and evolution in time. Finally, we’ve added the possibility to integrate multiple keywords in our 4 quadrants graph. Let’s go through these improvements in details…

App Market Insights

July 5, 2014

iOS8 iTunes Connect: new Design, new Data!

At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get more analytics helping them to manage their apps and marketing campaigns. They will also be able to actually track their app engagement and retention throughout very interesting metrics on which we will focus in this blog article.

Product Updates

June 17, 2014

AppTweak has improved! Discover the new features…

We’ve been working very hard lately…it’s finally time to unveil the new AppTweak version! Not only we’ve been conceiving an entire new design, we’ve also improved its speed and added 3 brand new analytics features! Let’s go through each of these news, shall we?

App Market Insights

June 9, 2014

WWDC14: How iOS 8 Will Impact App Store Optimization

It was all over the news – the Apple Worldwide Developers Conference (WWDC) 2014 took place on 2 – 6 June in San Francisco. Among many other announcements, Apple unveiled its new Operating Systems iOS 8 and OS X 10.10. New tools for developers were also introduced. We will review the major changes that will have an impact on App Store Optimization. Are you ready? Let’s do this!