App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

App Keyword Research, Google Play

March 28, 2025

How to add keywords to your app on Google Play?

Discover how you can effectively optimize keyword placement for your app on Google Play.

Reviews and Ratings

March 28, 2025

The best app review tools in 2026

Managing app store reviews at scale requires highly specialized tools. This guide compares the best app review tools, helping you understand what these platforms actually do, who needs them, and how to evaluate them quickly.

Start ASO

March 25, 2025

A/B testing in ASO: the basics and beyond

In this blog, we'll find out what A/B testing is and how it can benefit your app or game.

Elizabeth Devine

App Market Insights

March 20, 2025

The step-by-step guide to mobile app competitor analysis

Discover valuable insights from monitoring your competitors on the app stores.

Apple Ads

March 11, 2025

Best practices for custom product pages with Apple Ads

Find out how you can leverage CPPs to optimize your Apple Ads campaigns.

App Keyword Research, Start ASO

March 1, 2025

The step-by-step guide to app store keyword research

Learn how to do app keyword research like a pro in 2026. This ASO keyword research guide helps increase visibility & beat the competition.

Alexandra De Clerck

Advanced ASO, Product Updates

February 28, 2025

Incrementality Analysis: Measure the true impact of ASO and paid UA

With Incrementality Analysis, measure the impact of your organic ASO and paid app store marketing efforts with statistical precision.

Georgia Shepherd

Advanced ASO, App Market Insights, Apple Ads

February 27, 2025

What is incrementality in mobile app marketing?

Ready to learn how to measure the impact of your organic and paid efforts?

App Market Insights

February 17, 2025

SEO for apps: How to drive organic traffic beyond the app stores

Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025

Artificial Intelligence (AI), Product Updates

February 14, 2025

AI Screenshot Search: Find instant creative inspiration

Speed up your app store creative research, find unique inspiration, and improve collaboration with the AI Screenshot Search.

Georgia Shepherd

Advanced ASO

February 1, 2025

A step-by-step guide to custom product pages (CPPs)

Read this complete guide to custom product pages (CPPs) on the App Store.

Apple Ads, Company Updates, Product Updates

January 20, 2025

AppTweak is now an Apple Ads Partner

AppTweak has officially joined the ranks as an Apple Search Ads Partner! Find out what this means for you.

Reviews and Ratings

January 14, 2025

How to deal with fake reviews on the app stores

In this blog, we explore how you can identify fake reviews, understand their impact, and apply strategies to handle them.

App Market Insights

January 8, 2025

ASO trends to watch in 2025

Discover the ASO trends worth keeping an eye on in 2025.

Advanced ASO

December 23, 2024

Tips to create high-converting screenshots for your new app launch

Boost your app's conversion rate with engaging and optimized screenshots! Learn the best practices for app screenshots, including storytelling techniques, localization tips, and how to craft visuals that capture user attention and drive downloads.

Alexandra Duquenoy

Product Updates

December 9, 2024

Year in review: AppTweak’s 2024 product highlights

In 2024, we introduced powerful tools for every stage of app store marketing. Read this blog to join our trip down memory lane!

Georgia Shepherd

App Market Insights, Events

November 12, 2024

Google PlayTime recap: Google Play’s vision for 2025

PlayTime is Google Play’s exclusive event for app publishers. Read our recap to learn about Google's upcoming features and updates in 2025.

Guest Insights

September 23, 2024

Mobile App Onboarding: Mastering Deep Linking & Smart Banners

Learn how effective mobile app onboarding can help convert new users into loyal customers.

Reviews and Ratings

September 19, 2024

Why & how to analyze app store reviews

App store review analysis turns user feedback into valuable insights, helping you improve your app, satisfy users, and drive growth. Tools like AppTweak’s App Reviews Manager make this process fast and actionable.

App Keyword Research

September 5, 2024

The Most Popular App Store Keywords of 2024

Find out the top 20 most popular keywords on the App Store for the first half of 2024.

Apple Ads

September 4, 2024

What We Learned from Auditing Apple Search Ads Campaigns

Discover the key learnings from the ASA campaign audits.

Alexandra De Clerck

App Market Insights, Guest Insights

August 26, 2024

Optimize Creatives for UA Strategies in Mobile Gaming

Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

App Keyword Research, Product Updates

August 5, 2024

4 Ways to Monitor Performance of All Your Ranked App Store Keywords

Identify the keywords driving the most downloads with AppTweak's All Ranked Keywords performance.

Lucas Riedinger

Product Updates

July 15, 2024

Export App Store Connect and Google Play Console Data with Automated Exports

If you have been doing ASO for some time, you must be familiar with App Store Connect and Google Play Console. Both platforms offer the possibility to download some of the data they record about your app however they do it in very different ways.