App Store Marketing Blog

November 8, 2023

Promotional Content & In-App Events on AppTweak

Know how AppTweak provides insights on in-app events & promotional content.

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

October 18, 2023

Analytics: Monitor App Performance (Downloads, Rank, & More)

The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your …

October 16, 2023

Apptivate Podcast: ASO Insights to Increase App Downloads

Listen to this podcast for valuable app marketing insights and ASO hacks.

October 11, 2023

The Connection between Apple Search Ads & ASO

Leverage the connection between Apple Search Ads & ASO to improve app visibility.

October 9, 2023

How to Use the CPA Cap in Apple Search Ads

Learn how you can leverage the new CPA cap in Apple Search Ads.

October 6, 2023

How to Optimize Your App for Black Friday & Cyber Monday

Discover how to prepare your app to leverage the potential of Black Friday.

September 3, 2023

App Screenshot, Icon, Video Size Guidelines for iOS & Android

Discover the size and format guidelines for app visuals on iOS and Android.

August 24, 2023

AppsFlyer Integration Now Available in Reporting Studio

Reporting Studio, one of AppTweak’s most powerful new products, allows you to build custom app performance reports that combine all …

August 22, 2023

A comprehensive guide to Google Play Store optimization

Check out these best ASO practices on Google Play to boost your app downloads.

August 20, 2023

Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

Discover how to create captivating ad creatives for your mobile game.

August 18, 2023

How to Conduct Effective App Keyword Research on AppTweak

Learn how you can use AppTweak to discover valuable keyword opportunities for your app.

August 16, 2023

Complementing ASO with Paid Media Campaigns

Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.

August 3, 2023

Which Factors Influence App Rankings on the App Store?

Discover the key factors that influence App Store rankings.

August 1, 2023

Top Growth Hacks for Mobile App Retargeting Campaigns

Dive into these top growth hacks for running successful app retargeting campaigns.

July 24, 2023

6 Ways to Use Reporting Studio to Measure App Performance

Reporting is essential to mobile marketing; the most successful app and game companies regularly evaluate the impact and ROI (return …

July 13, 2023

Unlock New App Market Data: AppDNA in Market Intelligence

For mobile marketers, making sure your app performs well in its market requires a deep understanding of trends and user …

June 29, 2023

How to Analyze Apple Search Ads Performance?

Measure campaign performance with ASA Analytics & use Search Ads Manager for data-driven insights.