App Store Marketing Blog

All Categories 414 고급 ASO 74 Start ASO 25 Reviews and Ratings 13 Product Updates 89 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 31 Apple Ads 40 App Marketing 11 App Market Insights 103 App Localization 15 App Keyword Research 19 AI Visibility 14 Advanced ASO 84

Advanced ASO, App Market Insights, Apple Ads

February 27, 2025

What is incrementality in mobile app marketing?

Ready to learn how to measure the impact of your organic and paid efforts?

Artificial Intelligence (AI), Product Updates

February 14, 2025

AI Screenshot Search: Find instant creative inspiration

Speed up your app store creative research, find unique inspiration, and improve collaboration with the AI Screenshot Search.

Georgia Shepherd

Apple Ads, Company Updates, Product Updates

January 20, 2025

AppTweak is now an Apple Ads Partner

AppTweak has officially joined the ranks as an Apple Search Ads Partner! Find out what this means for you.

Reviews and Ratings

January 14, 2025

How to deal with fake reviews on the app stores

In this blog, we explore how you can identify fake reviews, understand their impact, and apply strategies to handle them.

App Market Insights

January 8, 2025

ASO trends to watch in 2025

Discover the ASO trends worth keeping an eye on in 2025.

Advanced ASO

December 23, 2024

Tips to create high-converting screenshots for your new app launch

Boost your app's conversion rate with engaging and optimized screenshots! Learn the best practices for app screenshots, including storytelling techniques, localization tips, and how to craft visuals that capture user attention and drive downloads.

Alexandra Duquenoy

Product Updates

December 9, 2024

Year in review: AppTweak’s 2024 product highlights

In 2024, we introduced powerful tools for every stage of app store marketing. Read this blog to join our trip down memory lane!

Georgia Shepherd

App Market Insights, Events

November 12, 2024

Google PlayTime recap: Google Play’s vision for 2025

PlayTime is Google Play’s exclusive event for app publishers. Read our recap to learn about Google's upcoming features and updates in 2025.

Guest Insights

September 23, 2024

Mobile App Onboarding: Mastering Deep Linking & Smart Banners

Learn how effective mobile app onboarding can help convert new users into loyal customers.

Reviews and Ratings

September 19, 2024

Why & how to analyze app store reviews

App store review analysis turns user feedback into valuable insights, helping you improve your app, satisfy users, and drive growth. Tools like AppTweak’s App Reviews Manager make this process fast and actionable.

App Keyword Research

September 5, 2024

The Most Popular App Store Keywords of 2024

Find out the top 20 most popular keywords on the App Store for the first half of 2024.

Apple Ads

September 4, 2024

What We Learned from Auditing Apple Search Ads Campaigns

Discover the key learnings from the ASA campaign audits.

Alexandra De Clerck

App Market Insights, Guest Insights

August 26, 2024

Optimize Creatives for UA Strategies in Mobile Gaming

Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

App Keyword Research, Product Updates

August 5, 2024

4 Ways to Monitor Performance of All Your Ranked App Store Keywords

Identify the keywords driving the most downloads with AppTweak's All Ranked Keywords performance.

Lucas Riedinger

Product Updates

July 15, 2024

Export App Store Connect and Google Play Console Data with Automated Exports

If you have been doing ASO for some time, you must be familiar with App Store Connect and Google Play Console. Both platforms offer the possibility to download some of the data they record about your app however they do it in very different ways.

App Market Insights

June 20, 2024

Apple WWDC 2024: Key ASO Updates for App Developers

Discover the key ASO updates from Apple WWDC 2024.

App Market Insights, Guest Insights

June 19, 2024

UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

Discover why Google Privacy Sandbox & Apple's SKAN are crucial for mobile marketers.

App Market Insights, Guest Insights

June 18, 2024

Top 10 Mobile Ad Trends Every Marketer Should Know

Discover the top 10 mobile ad trends every app marketer must know about!

Silvija Lazanin

Apple Ads

June 17, 2024

How to Raise Bids Effectively in Apple Search Ads?

Discover tips and best practices for setting CPT bids in Apple Search Ads.

Apple Ads

June 16, 2024

What Are the Different Match Types in Apple Ads?

Use the right match types in Apple Ads to boost your campaign's performance on the App Store.

Advanced ASO

June 5, 2024

How to Leverage App Store Seasonality for Sports?

Learn how to capitalize on the sports season to boost your app's visibility.

Advanced ASO, Artificial Intelligence (AI), Google Play

May 23, 2024

Google I/O 2024 Highlights: AI & Google Play Updates

Catch the key highlights from Google I/O 2024 focusing on AI and Google Play updates.

Apple Ads, Guest Insights

May 14, 2024

Improve Apple Search Ads Performance with Multiple Ad Placement Strategy

Discover how to make the most of Apple's multiple Search Ads placements for your app growth.

Advanced ASO, Apple Ads

May 7, 2024

The ASO & Apple Search Ads Growth Loop

Unite your ASO and ASO strategies successfully on the App Store.

Anthony Ansuncion