App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

App Localization, Google Play

June 2, 2022

Beginner’s Guide to App Localization on Google Play

Learn about app localization on Google Play and the locales your app can appear in.

Advanced ASO, Google Play

May 19, 2022

Google Play Announcements: ASO 2.0 is Here!

Learn about the significant updates and new product features arriving on Google Play in 2022.

Events

May 18, 2022

ASO Conference 2022 Recap: Talks, Topics & Insights

Last Wednesday, May 11, marked the return of the ASO Conference in Berlin after two COVID years that forced organizer and consulting agency Phiture to host the conference online. As expected, the event was dedicated to ASO education and knowledge sharing within the community, with a series of talks and workshops covering many hot topics and ASO insights.

Product Updates

May 16, 2022

Test & Visualize New Metadata on the App Store & Google Play

Test and preview your app's metadata updates on AppTweak.

Advanced ASO, App Market Insights, Product Updates

May 9, 2022

Product Page Optimization (PPO): Tips & Best Practices

Learn how you can make your App Store product page more effective with product page optimization.

Advanced ASO, App Market Insights

April 29, 2022

How to Drive More Organic Downloads to Your App?

Find out how to organically grow your app traffic with ASO.

App Keyword Research

April 27, 2022

Brand vs. Generic Keyword Optimization for App Store Search

Discover the significance of both generic and brand keywords for your app's visibility.

Taya Franchville

Advanced ASO, App Market Insights

April 26, 2022

Strategies & Best Practices for In-App Events

Discover the best practices to create iOS 15 in-app events.

Product Updates

April 26, 2022

Compare App Metadata to Category Benchmark & ASO Trends

Discover category benchmarks for your app's metadata elements with AppTweak.

Events

April 22, 2022

App Growth Summit + ASO & Growth Strategy Breakfast NYC

Read about AppTweak's trip to NYC for insightful talks at the App Growth Summit NYC and our ASO & Growth Strategy Breakfast!

Taya Franchville

App Market Insights, Product Updates

April 13, 2022

App Publisher Insights Now Available in Market Intelligence

Discover the leading publishers in your market and more with AppTweak's Market Intelligence feature.

Advanced ASO

April 7, 2022

How to Build & Structure a Powerful ASO Team for Your App

Read our expert tips on how to build and structure a successful ASO team for your app.

App Market Insights

April 4, 2022

Travel Category Rebounding to Pre-Pandemic Download Levels

During the COVID-19 pandemic outbreak, the travel category was one of the most affected categories on the app stores in 2020. With mobility restrictions within and across countries, people all over the world canceled travel plans for the foreseeable future

App Keyword Research

March 23, 2022

Optimizing Your App Title: Keywords vs. Brand Name

In this blog, we dive into the benefits and risks of adding generic vs branded keywords to your app title.

App Market Insights

March 14, 2022

Reasons to Connect Your Apple & Google Console

Unlock the full potential of AppTweak by connecting your Apple & Google consoles.

Marie-Laure Cruyt

Company Updates

March 7, 2022

AppTweak & Phiture Co-Author Advanced ASO Book 2022 Edition

We have HUGE news! With the shared goal of educating the ASO community , AppTweak has partnered with Phiture to co-author the 2022 edition of Advanced App Store Optimization , your complete guide to all things ASO.

Georgia Shepherd

App Localization

February 24, 2022

How to Localize Your App for India

Learn these best practices to localize your app/game for India.

App Market Insights

February 18, 2022

Most Popular Dating Apps in India in 2022

Keeping up with the February theme of romance, we analyzed the top dating apps in India. While we see some global players occupying the top charts, a few local Indian apps perform exceptionally well and rank among the top 10 downloaded apps in India!

Shreya Banerjee

App Market Insights

February 14, 2022

Most Popular Dating Apps per Country

Dating apps are a popular solution for those looking for a date on Valentine’s Day. In the run-up to the big day, which are the most popular dating apps of 2022?

App Market Insights

February 7, 2022

The Biggest Mistake UA Managers Make (Overlooking ASO)

Learn how UA & ASO play critical roles in the app conversion funnel.

Shaelyn Rhinehart

App Market Insights, Guest Insights

January 27, 2022

User Activation: How to Deliver Value & Earn More

Check out these actionable tips for effective app user activation & retention.

Advanced ASO

January 12, 2022

App Store Optimization Trends for 2022

As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App Store Optimization we think could take place in 2022. First, we’ll take a look back at our predictions for last year before presenting what we think will be the ASO changes to expect in the next 12 months!

Google Play

January 3, 2022

A Comprehensive List of Google Play Tags

Find the complete list of Google Play tags in this blog.

Alexandra De Clerck

App Market Insights, Guest Insights

December 17, 2021

Health & Fitness Seasonality Trends for App Marketing

One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was the Health & Fitness industry—but competition is fierce! At App Growth Network, we have worked on multiple apps in this category and helped them grow and dominate their niche. In this blog, we have partnered with AppTweak—an AGN favorite ASO tool —to gain more insight into seasonality trends in the Health & Fitness category.

Aleksei Feklisov