App Store Marketing Blog

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  1. AppTweak Wins Best App Data Platform at App Growth Awards
    Company Updates

    December 9, 2022

    AppTweak Wins Best App Data Platform at App Growth Awards

    AppTweak wins the Best Data Platform at the App Growth Awards 2022. This award is a recognition of our team’s …

    Sukanya SurSukanya Sur
  2. Impact of Black Friday on Shopping Apps [2022]
    App Market Insights

    December 1, 2022

    Impact of Black Friday on Shopping Apps [2022]

    As we enter the heart of the shopping season in 2022, Black Friday hit a record online spending despite inflationary …

    Anthony AnsuncionAnthony Ansuncion
  3. Most Downloaded OTT Streaming Apps in 2022
    Product Updates

    November 30, 2022

    Most Downloaded OTT Streaming Apps in 2022

    In an effort to break down the complexity of the stores and help app marketers and UA teams make confident …

    Oriane InezaOriane Ineza
  4. Most Downloaded Fitness and Workout Apps in 2022
    Product Updates

    November 28, 2022

    Most Downloaded Fitness and Workout Apps in 2022

    To empower app marketers, AppTweak created AppDNA, a unique classification model that divides app store categories into more comprehensive classifications …

    Oriane InezaOriane Ineza
  5. How to Localize Your App for Vietnam
    Localization

    November 23, 2022

    How to Localize Your App for Vietnam

    Consider these expert tips to localize your app or game for Vietnam.

    Justin DuckersJustin Duckers
  6. Most Downloaded Fashion Apps in 2022
    Product Updates

    November 21, 2022

    Most Downloaded Fashion Apps in 2022

    Recently, AppTweak has launched AppDNA, a unique taxonomy that divides app store categories into more precise classifications to better match …

    Oriane InezaOriane Ineza
  7. Gain Advanced App Store Insights with New AppDNA AI Taxonomy
    Product Updates

    November 17, 2022

    Gain Advanced App Store Insights with New AppDNA AI Taxonomy

    Discover AppTweak’s AppDNA features for a data-driven ASO strategy.

    Georgia ShepherdGeorgia Shepherd
  8. How to Localize Your App for China
    Localization

    November 16, 2022

    How to Localize Your App for China

    Read these tips to localize your app/game successfully for China.

    Sarah B. TouimiSarah B. Touimi
  9. How to Localize Your App for Japan
    Localization

    November 16, 2022

    How to Localize Your App for Japan

    Check out these tips to localize your app or game for Japan.

    Sarah B. TouimiSarah B. Touimi
  10. 6 Tips to Identify Your Main Competitors on the App Stores
    Advanced ASOApp Market Insights

    November 10, 2022

    6 Tips to Identify Your Main Competitors on the App Stores

    Benchmark your app against your competitors for ASO with these practical tips.

    Anne JametAnne Jamet
  11. App Seasonality: Trends & Tips for the Holiday Season
    App Market Insights

    November 9, 2022

    App Seasonality: Trends & Tips for the Holiday Season

    The end of the year is a time with high seasonality effects on the App Store and Google Play; depending …

    Shaelyn RhinehartShaelyn Rhinehart
  12. 6 Best Practices to Optimize Your App’s Long Description
    Start ASO

    November 8, 2022

    6 Best Practices to Optimize Your App’s Long Description

    Consider these best practices to optimize your long description on the app stores.

    Anthony AnsuncionAnthony Ansuncion
  13. How to Optimize Your App Screenshots to Boost App Downloads
    Start ASO

    November 7, 2022

    How to Optimize Your App Screenshots to Boost App Downloads

    Screenshots are one of the most important elements on your app page to help users decide whether or not to …

    Taya FranchvilleTaya Franchville
  14. Most Popular App Store Keywords During Holiday Season
    Keyword Research

    November 4, 2022

    Most Popular App Store Keywords During Holiday Season

    Discover the most popular keywords on the App Store during the holiday season.

    Oriane InezaOriane Ineza
  15. How & Why to Track App Performance Worldwide on AppTweak
    Product Updates

    October 26, 2022

    How & Why to Track App Performance Worldwide on AppTweak

    Discover how AppTweak’s worldwide view feature can upgrade your app’s international growth.

    Justine De HalleuxJustine De Halleux
  16. 10 Tips for Designing a Mobile App Icon
    Start ASO

    October 19, 2022

    10 Tips for Designing a Mobile App Icon

    App icons play a very important role in the click-through rate (CTR) of a mobile application. Just like in real …

    Taya FranchvilleTaya Franchville
  17. How to Lower Cost per Install (CPI) with ASO
    Advanced ASOApp Market InsightsSearch Ads

    October 13, 2022

    How to Lower Cost per Install (CPI) with ASO

    Discover how to lower your app’s cost per install and get the most out of your paid campaigns.

    Lucas RiedingerLucas Riedinger
  18. A/B Testing in ASO: A Guide for Beginners
    Advanced ASO

    October 12, 2022

    A/B Testing in ASO: A Guide for Beginners

    In this blog, we’ll find out what A/B testing is and how it can benefit your app or game.

    Justin DuckersJustin Duckers
  19. 7 Valuable Marketing Tips to Showcase Your New Game
    App Market InsightsGuest Insights

    September 30, 2022

    7 Valuable Marketing Tips to Showcase Your New Game

    Discover the basics of mobile game marketing & the various channels to promote your mobile game.

    Deepali KishtwalDeepali Kishtwal