App Store Marketing Blog

All Categories 414 고급 ASO 74 Start ASO 25 Reviews and Ratings 13 Product Updates 89 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 31 Apple Ads 40 App Marketing 11 App Market Insights 103 App Localization 15 App Keyword Research 19 AI Visibility 14 Advanced ASO 84

Advanced ASO

April 24, 2024

Design creatives for your app or game: ASO best practices

Discover app creatives best practices that will help you stand out from the competition and target potential users effectively.

Anthony Ansuncion

App Market Insights

April 22, 2024

Discover 10 Hidden Gems on AppTweak to Boost Your ASO

Discover these 10 hidden gems on AppTweak to help boost your ASO.

Taya Franchville

Start ASO

April 10, 2024

App Store Optimization (ASO) Checklist for iOS

Check out this ASO checklist to boost your app downloads on the App Store.

Apple Ads, Guest Insights

March 13, 2024

How Can Apple Search Ads Boost User Acquisition Strategies?

Learn how you can optimize your Apple Search Ads campaigns to boost user acquisition strategies.

Company Updates, Product Updates

February 22, 2024

The Ultimate App Store Marketing & Intelligence Kit

Use AppTweak's app store marketing platform and maximize your app store impact.

Georgia Shepherd

Reviews and Ratings

February 19, 2024

Understanding Sentiment Analysis in App Reviews

Understand what user sentiment analysis means in app reviews to make data-driven decisions.

Georgia Shepherd

Advanced ASO, App Market Insights

February 15, 2024

Leveraging the App Stores as a True Marketing Channel

Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel.

Apple Ads

February 12, 2024

Should You Run Brand Defense Campaigns in Apple Search Ads?

Consider these key factors before you run brand defense campaigns in Apple Search Ads.

App Market Insights

January 31, 2024

Apple’s Response to EU’s DMA & its Impact on iOS Developers

Here are our key takeaways on how Apple plans to comply with the DMA's new rules.

App Market Insights, Apple Ads

January 29, 2024

How Do Mobile Games Use Custom Product Pages (CPPs)?

Discover how mobile gaming apps are leveraging custom product pages on the App Store.

Apple Ads, Product Updates

January 18, 2024

Tools to scale your Apple Ads campaigns in AppTweak

Learn about AppTweak's Campaign Manager, a complete tool to create, manage, and scale Apple Ads campaigns by uniting ASO & Apple Ads.

Georgia Shepherd

Advanced ASO, App Market Insights, Artificial Intelligence (AI)

January 11, 2024

ASO Trends to Look Out For in 2024

Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

App Market Insights, Guest Insights

January 8, 2024

7 Tips to Create an App Preview Video that Converts

Keep these expert tips in mind to create an effective preview video for your app/game.

Marine Nozerand

Guest Insights

January 3, 2024

10 Questions App Growth Professionals Should Be Able to Answer

Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve.

Product Updates

December 18, 2023

2023 in Review: AppTweak Product Recap

AppTweak's yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in 2023.

Georgia Shepherd

Advanced ASO

December 11, 2023

Creatives Trends for Top Casual Mobile Games

Dive deeper into the creatives trends among the top casual mobile games on the app stores.

App Market Insights

December 1, 2023

Mobile Games Icon Trends by App Store Categories

Discover the predominant icon design & color trends for top 50 mobile games in different categories.

App Market Insights

November 14, 2023

ASO Tips & Trends for Travel and Lifestyle Apps

Discover the key trends that shape travel and lifestyle app marketing.

Suleika Vanmaele

Product Updates

November 14, 2023

ASO with AppTweak: Course & Certification

Grow your ASO knowledge with ASO with AppTweak course & certification.

Product Updates

November 8, 2023

Promotional Content & In-App Events on AppTweak

Know how AppTweak provides insights on in-app events & promotional content.

App Market Insights, Guest Insights

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

App Market Insights

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

Taya Franchville

Product Updates

October 18, 2023

Analytics: Monitor App Performance (Downloads, Rank, & More)

The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your ASO efforts. In this section, you will find your app’s category rank, App Power, downloads, revenue, and more. These are all KPIs that can help you judge how your app compares to the competition.

Justine De Halleux

Guest Insights

October 16, 2023

Apptivate Podcast: ASO Insights to Increase App Downloads

Listen to this podcast for valuable app marketing insights and ASO hacks.