App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

Guest Insights

January 3, 2024

10 Questions App Growth Professionals Should Be Able to Answer

Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve.

Product Updates

December 18, 2023

2023 in Review: AppTweak Product Recap

AppTweak's yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in 2023.

Georgia Shepherd

Advanced ASO

December 11, 2023

Creatives Trends for Top Casual Mobile Games

Dive deeper into the creatives trends among the top casual mobile games on the app stores.

App Market Insights

December 1, 2023

Mobile Games Icon Trends by App Store Categories

Discover the predominant icon design & color trends for top 50 mobile games in different categories.

App Market Insights

November 14, 2023

ASO Tips & Trends for Travel and Lifestyle Apps

Discover the key trends that shape travel and lifestyle app marketing.

Suleika Vanmaele

Product Updates

November 14, 2023

ASO with AppTweak: Course & Certification

Grow your ASO knowledge with ASO with AppTweak course & certification.

Product Updates

November 8, 2023

Promotional Content & In-App Events on AppTweak

Know how AppTweak provides insights on in-app events & promotional content.

App Market Insights, Guest Insights

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

App Market Insights

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

Taya Franchville

Product Updates

October 18, 2023

Analytics: Monitor App Performance (Downloads, Rank, & More)

The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your ASO efforts. In this section, you will find your app’s category rank, App Power, downloads, revenue, and more. These are all KPIs that can help you judge how your app compares to the competition.

Justine De Halleux

Guest Insights

October 16, 2023

Apptivate Podcast: ASO Insights to Increase App Downloads

Listen to this podcast for valuable app marketing insights and ASO hacks.

Apple Ads

October 11, 2023

The Connection between Apple Search Ads & ASO

Leverage the connection between Apple Search Ads & ASO to improve app visibility.

Apple Ads

October 9, 2023

How to use the CPA Cap in Apple Ads

Learn how you can leverage the new CPA cap in Apple Ads.

Advanced ASO

October 6, 2023

How to Optimize Your App for Black Friday & Cyber Monday

Discover how to prepare your app to leverage the potential of Black Friday.

Georgia Shepherd

Product Updates

August 24, 2023

AppsFlyer Integration Now Available in Reporting Studio

With the new AppsFlyer integration in Reporting Studio, combine data across sources and create impactful app growth reports.

App Market Insights, Guest Insights

August 20, 2023

Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

Discover how to create captivating ad creatives for your mobile game.

App Keyword Research

August 18, 2023

How to Conduct Effective App Keyword Research on AppTweak

Learn how you can use AppTweak to discover valuable keyword opportunities for your app.

Lucas Riedinger

Advanced ASO, App Market Insights, Guest Insights

August 16, 2023

Complementing ASO with Paid Media Campaigns

Discover how aligning ASO and paid user acquisition can help boost your app's CVR.

Marcos Barceló

App Market Insights, Guest Insights

August 1, 2023

Top Growth Hacks for Mobile App Retargeting Campaigns

Dive into these top growth hacks for running successful app retargeting campaigns.

Angela Humphrey

Apple Ads

June 29, 2023

How to Analyze Apple Ads Performance?

Measure campaign performance with Apple Ads Analytics & use Campaign Manager for data-driven insights.

Suleika Vanmaele

App Market Insights, Guest Insights

June 27, 2023

10 Mobile App Monetization Strategies

Dive into these 10 mobile app monetization strategies for your mobile app or game.

Advanced ASO, Guest Insights

June 20, 2023

Key ASO Tips for Your App Growth

Consider these key ASO tips to take your app or game to the next level!

Mariia Chernoplyokova

Advanced ASO, Apple Ads, Product Updates

June 20, 2023

CPP Explorer: Custom Product Pages Insights on AppTweak

With CPP Explorer, visualize any app’s CPP in seconds and find new inspiration to increase App Store visibility.

Georgia Shepherd

Advanced ASO

June 14, 2023

iOS 17 Announcements: What Does Apple Have in Store for ASO?

Check out these biggest iOS 17 announcements that will have an impact on ASO.