App Store Marketing Blog

All Categories 414 고급 ASO 74 Start ASO 25 Reviews and Ratings 13 Product Updates 89 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 31 Apple Ads 40 App Marketing 11 App Market Insights 103 App Localization 15 App Keyword Research 19 AI Visibility 14 Advanced ASO 84

App Localization

January 9, 2023

How to Localize Your App for Indonesia

Localize your app/game for Indonesia with these simple tips.

Start ASO

January 9, 2023

App Name Guidelines and Best Practices

Adopt these best practices to choose the best possible name for your app on the app stores.

Advanced ASO

December 28, 2022

What metrics matter most when tracking ASO performance over time?

Check out these easy tips & essential metrics to monitor your ASO performance.

App Market Insights

December 23, 2022

Impact of FIFA World Cup 2022 on the App Stores

In this blog, we will look at the impact of FIFA 2022 on the app stores.

Product Updates

December 21, 2022

Most Downloaded Trading Apps in 2022

Learn more about trends in trading apps thanks to AppTweak's new AppDNA.

Product Updates

December 19, 2022

2022 Product Recap: Why We’re App Data Platform of the Year

Read AppTweak's yearly recap of ASO features that help to improve visibility, downloads, and a worldwide app growth strategy.

Georgia Shepherd

Company Updates

December 15, 2022

Phiture Chooses AppTweak as Preferred App Data Provider

Phiture chooses AppTweak to unlock growth for the world’s biggest apps.

Company Updates

December 9, 2022

AppTweak Wins Best App Data Platform at App Growth Awards

AppTweak wins the Best Data Platform at the App Growth Awards 2022. This award is a recognition of our team’s continuous efforts to provide mobile marketers with the most accurate data.

App Market Insights

December 1, 2022

Impact of Black Friday on Shopping Apps [2022]

As we enter the heart of the shopping season in 2022, Black Friday hit a record online spending despite inflationary pressures. Mobile app publishers leveraged this opportunity to attract new users, bring back old users, and increase sales hugely. Online purchases continued to gather huge momentum as consumers snagged great Black Friday deals and offers during the weekend.

Anthony Ansuncion

Product Updates

November 30, 2022

Most Downloaded OTT Streaming Apps in 2022

In an effort to break down the complexity of the stores and help app marketers and UA teams make confident and better-informed decisions, AppTweak imagined (and created) AppDNA, a unique classification model that divides app store categories into more comprehensive classifications that better match an app’s intended purpose.

Product Updates

November 28, 2022

Most Downloaded Fitness and Workout Apps in 2022

To empower app marketers, AppTweak created AppDNA, a unique classification model that divides app store categories into more comprehensive classifications that better match an app or game’s intended purpose.

App Localization

November 23, 2022

How to Localize Your App for Vietnam

Consider these expert tips to localize your app or game for Vietnam.

Product Updates

November 17, 2022

Gain Advanced App Store Insights with New AppDNA AI Taxonomy

Discover AppTweak's AppDNA features for a data-driven ASO strategy.

Georgia Shepherd

App Localization

November 16, 2022

How to Localize Your App for China

Read these tips to localize your app/game successfully for China.

Sarah B. Touimi

App Localization

November 16, 2022

How to Localize Your App for Japan

Check out these tips to localize your app or game for Japan.

Sarah B. Touimi

Advanced ASO, App Market Insights

November 10, 2022

6 Tips to Identify Your Main Competitors on the App Stores

Benchmark your app against your competitors for ASO with these practical tips.

Start ASO

November 8, 2022

Best practices for your app store description

Consider these best practices to optimize your long description on the app stores.

Anthony Ansuncion

App Keyword Research

November 4, 2022

Most Popular App Store Keywords During Holiday Season

Discover the most popular keywords on the App Store during the holiday season.

Product Updates

October 26, 2022

Why & how to track app performance worldwide on AppTweak

Discover how AppTweak’s worldwide view feature can upgrade your app's international growth.

Justine De Halleux

Advanced ASO, App Market Insights

October 13, 2022

How to Lower Cost per Install (CPI) with ASO

Discover how to lower your app’s cost per install and get the most out of your paid campaigns.

Lucas Riedinger

App Market Insights, Guest Insights

September 30, 2022

7 Valuable Marketing Tips to Showcase Your New Game

Discover the basics of mobile game marketing & the various channels to promote your mobile game.

Deepali Kishtwal

Apple Ads

September 29, 2022

Promote Your App with Apple Search Ads Placements

Learn about the new Apple Search Ad placements and their potential impact.

Advanced ASO, Google Play

September 26, 2022

A Guide to Google Play Store Listing Experiments

Gain insights into Google Play Store listing experiments to improve your app performance.

Anthony Ansuncion

Advanced ASO

September 14, 2022

iOS 16 Release: What’s New for ASO?

For Apple customers and mobile marketers, September is usually a busy month with the annual unveiling of a new iPhone and iOS. The year 2022 is no exception, with the recent release of iOS 16 on 13 September. But while iOS 15 was very much anticipated by ASO practitioners, iOS 16 has not caused much hype in the industry. So let’s take a look at what’s actually changing for ASO this September with the release of iOS 16.