App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

App Localization

November 16, 2022

How to Localize Your App for China

Read these tips to localize your app/game successfully for China.

Sarah B. Touimi

App Localization

November 16, 2022

How to Localize Your App for Japan

Check out these tips to localize your app or game for Japan.

Sarah B. Touimi

Advanced ASO, App Market Insights

November 10, 2022

6 Tips to Identify Your Main Competitors on the App Stores

Benchmark your app against your competitors for ASO with these practical tips.

Start ASO

November 8, 2022

Best practices for your app store description

Consider these best practices to optimize your long description on the app stores.

Anthony Ansuncion

App Keyword Research

November 4, 2022

Most Popular App Store Keywords During Holiday Season

Discover the most popular keywords on the App Store during the holiday season.

Product Updates

October 26, 2022

Why & how to track app performance worldwide on AppTweak

Discover how AppTweak’s worldwide view feature can upgrade your app's international growth.

Justine De Halleux

Advanced ASO, App Market Insights

October 13, 2022

How to Lower Cost per Install (CPI) with ASO

Discover how to lower your app’s cost per install and get the most out of your paid campaigns.

Lucas Riedinger

App Market Insights, Guest Insights

September 30, 2022

7 Valuable Marketing Tips to Showcase Your New Game

Discover the basics of mobile game marketing & the various channels to promote your mobile game.

Deepali Kishtwal

Apple Ads

September 29, 2022

Promote Your App with Apple Search Ads Placements

Learn about the new Apple Search Ad placements and their potential impact.

Advanced ASO, Google Play

September 26, 2022

A Guide to Google Play Store Listing Experiments

Gain insights into Google Play Store listing experiments to improve your app performance.

Anthony Ansuncion

Advanced ASO

September 14, 2022

iOS 16 Release: What’s New for ASO?

For Apple customers and mobile marketers, September is usually a busy month with the annual unveiling of a new iPhone and iOS. The year 2022 is no exception, with the recent release of iOS 16 on 13 September. But while iOS 15 was very much anticipated by ASO practitioners, iOS 16 has not caused much hype in the industry. So let’s take a look at what’s actually changing for ASO this September with the release of iOS 16.

Advanced ASO

September 13, 2022

Most Popular Apps and Games in 2022

The app stores are a bustling landscape with hundreds of apps launched every day. Among this multitude of apps and games, users are quick to download the most popular ones. In this blog, we take a look at the top 10 most downloaded apps and games across 7 of the largest app markets (United States, France, United Kingdom, Germany, India, Japan, and South Korea) between January 2022 and June 2022.

App Market Insights, Product Updates

September 1, 2022

How & Why to Monitor App Store Algorithm Updates for ASO

Find out which countries were impacted by an app store algorithm update with our world map algorithm tracker tool

Advanced ASO, Google Play

August 30, 2022

Google Play Promotional Content (LiveOps): Best Practices

Learn how Google Play's promotional content can boost your app user engagement.

App Market Insights, Product Updates

July 26, 2022

Get powerful keyword suggestions via AppTweak’s App Store API

Learn how new keyword suggestions in our App Store API will help fuel your organic app growth.

App Market Insights

July 7, 2022

How to Increase App Installs with Tough Competition

Increase your app installs on the app stores with these marketing strategies.

Product Updates

July 6, 2022

AppTweak’s New App Store API

Discover how AppTweak's new API helps you integrate data from 3+ million apps from the App Store & Google Play.

App Market Insights

July 4, 2022

Top Mobile Game Launches: Fill The Fridge! & More

The mobile game landscape is experiencing rapid growth. With hundreds of game launches sweeping the app stores every day, there are some that quickly gain popularity and challenge existing game leaders. In this article, we have a look at the most popular new game launches so far in 2022.

App Keyword Research

June 29, 2022

How to Find Long-Tail Keywords for ASO?

Discover why long-tail keywords are crucial in ASO.

Artificial Intelligence (AI), Product Updates

June 13, 2022

AI-Generated Keyword List: Find New Keyword Ideas in Seconds

Tired of constantly looking for new keywords for your app? Out of inspiration on which keywords you should be targeting in your ASO? Our Keyword Brainstorm List generator is here to help! With just a click, you can access 100 keywords related to your app and get a strong start on your ASO.

Marie-Laure Cruyt

App Market Insights

June 8, 2022

How Many Downloads Does Your App Need to Reach Top Rankings?

Ever wondered how many daily downloads your app needs to get a chance to reach the top 10 charts? How is breaking into the top 10 different on the App Store than on Google Play? How does this vary from one country to another? With AppTweak’s Market Intelligence features, you can compare the daily downloads required for an app to reach the top charts in any category and country!

Taya Franchville

App Market Insights, Guest Insights

June 7, 2022

7 App Store Creative Trends You Can’t Miss

Identify the 7 creative trends essential to drive engagement to your app or game.

Anastasia Starovoytova

Artificial Intelligence (AI), Product Updates

June 6, 2022

Atlas AI: AppTweak AI Model for the App Store & Google Play

Discover how AppTweak leverages Atlas AI to get an enhanced understanding of app store mechanics.

Jonathan Frisch

Product Updates

June 3, 2022

Get Advanced Insights About Your App’s Featurings

Discover our new featurings tool and measure your app's visibility in the app stores.

Florentin Zachary