App Store Marketing Blog

All Categories 404 Start ASO 24 Reviews and Ratings 13 Product Updates 88 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 25 Apple Ads 38 App Marketing 11 App Market Insights 100 App Localization 15 App Keyword Research 18 Advanced ASO 80

App Market Insights, Product Updates

March 14, 2023

Mobile Gaming Market Trends 2023: GameDNA Report

Download this report to find advanced data on the mobile gaming market, powered by AppTweak's unique game taxonomy, GameDNA.

Georgia Shepherd

Guest Insights, Start ASO

March 9, 2023

Most Common ASO Mistakes & How to Avoid Them

Check out these most common ASO mistakes that you should avoid.

Yuliya Tsimokhava

Reviews and Ratings

February 16, 2023

How to Create an App Review Management Strategy?

Read these useful tips to create an effective app review management strategy.

Taya Franchville

Advanced ASO

February 14, 2023

7 ASO Techniques & Tactics for Mobile Game Companies

Set your game apart with these valuable ASO techniques.

Product Updates

February 13, 2023

Smart Insights: Monitor Competitors & App Store Updates

Get an edge over your competitors with AppTweak's Smart Insights in Slack.

Georgia Shepherd

Advanced ASO

February 3, 2023

Learnings Gained from Reverse Engineering the App Stores

Discover how the app stores convert and match an app’s metadata to user behavior.

Lucas Riedinger

App Keyword Research, Apple Ads

February 3, 2023

How Search Ads Can Boost Your Organic Keyword Rankings

Find out how Apple Search Ads can help you grow your organic keyword rankings.

Lucas Riedinger

Advanced ASO, Google Play

January 23, 2023

What are the Different Traffic Sources of Google Play & iOS?

Discover the different traffic sources of Google Play and iOS.

Suleika Vanmaele

App Localization

January 23, 2023

How to Localize Your App for Singapore

Discover how to localize your app/game for Singapore.

Advanced ASO

January 23, 2023

App Store Optimization: Trends and Challenges for 2023

Discover the trends & challenges for ASO in 2023.

Product Updates

January 19, 2023

Introducing GameDNA: Enhanced ASO Insights for Mobile Games

Introducing: GameDNA, our unique gaming taxonomy.

Georgia Shepherd

App Localization

January 9, 2023

How to Localize Your App for Indonesia

Localize your app/game for Indonesia with these simple tips.

Start ASO

January 9, 2023

App Name Guidelines and Best Practices

Adopt these best practices to choose the best possible name for your app on the app stores.

Advanced ASO

December 28, 2022

What metrics matter most when tracking ASO performance over time?

Check out these easy tips & essential metrics to monitor your ASO performance.

App Market Insights

December 23, 2022

Impact of FIFA World Cup 2022 on the App Stores

In this blog, we will look at the impact of FIFA 2022 on the app stores.

Product Updates

December 21, 2022

Most Downloaded Trading Apps in 2022

Learn more about trends in trading apps thanks to AppTweak's new AppDNA.

Product Updates

December 19, 2022

2022 Product Recap: Why We’re App Data Platform of the Year

Read AppTweak's yearly recap of ASO features that help to improve visibility, downloads, and a worldwide app growth strategy.

Georgia Shepherd

Company Updates

December 15, 2022

Phiture Chooses AppTweak as Preferred App Data Provider

Phiture chooses AppTweak to unlock growth for the world’s biggest apps.

Company Updates

December 9, 2022

AppTweak Wins Best App Data Platform at App Growth Awards

AppTweak wins the Best Data Platform at the App Growth Awards 2022. This award is a recognition of our team’s continuous efforts to provide mobile marketers with the most accurate data.

App Market Insights

December 1, 2022

Impact of Black Friday on Shopping Apps [2022]

As we enter the heart of the shopping season in 2022, Black Friday hit a record online spending despite inflationary pressures. Mobile app publishers leveraged this opportunity to attract new users, bring back old users, and increase sales hugely. Online purchases continued to gather huge momentum as consumers snagged great Black Friday deals and offers during the weekend.

Anthony Ansuncion

Product Updates

November 30, 2022

Most Downloaded OTT Streaming Apps in 2022

In an effort to break down the complexity of the stores and help app marketers and UA teams make confident and better-informed decisions, AppTweak imagined (and created) AppDNA, a unique classification model that divides app store categories into more comprehensive classifications that better match an app’s intended purpose.

Product Updates

November 28, 2022

Most Downloaded Fitness and Workout Apps in 2022

To empower app marketers, AppTweak created AppDNA, a unique classification model that divides app store categories into more comprehensive classifications that better match an app or game’s intended purpose.

App Localization

November 23, 2022

How to Localize Your App for Vietnam

Consider these expert tips to localize your app or game for Vietnam.

Product Updates

November 17, 2022

Gain Advanced App Store Insights with New AppDNA AI Taxonomy

Discover AppTweak's AppDNA features for a data-driven ASO strategy.

Georgia Shepherd