App Store Marketing Blog

All Categories 414 고급 ASO 75 Start ASO 25 Reviews and Ratings 13 Product Updates 89 Guest Insights 30 Google Play 27 Events 9 Company Updates 20 Artificial Intelligence (AI) 31 Apple Ads 40 App Marketing 11 App Market Insights 103 App Localization 15 App Keyword Research 19 AI Visibility 14 Advanced ASO 84

App Market Insights

September 19, 2026

ASO news & app store updates 2026

Stay up to date about all recent developments in ASO and the app stores in 2026.

Pierre-Antoine Roy

App Market Insights

September 17, 2026

SEO for apps: How to drive organic traffic and downloads beyond the app stores

Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025

AI Visibility, App Market Insights

September 14, 2026

The state of AI app discovery: what 1,000 U.S. adults told us about how they find apps

AppTweak surveyed 1,000 U.S. adults: 53% would consider AI to find their next app. Get the full results.

Advanced ASO, AI Visibility, Artificial Intelligence (AI)

August 28, 2026

4 experiments to improve your app’s AI visibility

Four experiments app marketers can run this week to improve how often AI search engines recommend their app: store description, website structure, citations, and community presence. What to change, why it works, and how to measure it.

Pierre-Antoine Roy

Advanced ASO, AI Visibility, Artificial Intelligence (AI)

August 21, 2026

How do AI search engines decide which app to recommend

ChatGPT doesn’t care about your download count, it cares about clarity. Learn why smaller, sharply-positioned apps are beating category giants in AI search, and how to get your app into the conversation.

Pierre-Antoine Roy

App Market Insights, Apple Ads

August 19, 2026

Apple Ads benchmarks 2026: CPT, CPI, CR & TTR by category

Explore the latest Apple Ads benchmarks. Discover CPIs, conversion rates, and cost trends to optimize your ad performance.

Advanced ASO, AI Visibility, Artificial Intelligence (AI)

August 16, 2026

How to optimize your app store listing for AI search engines

App store listings are the single most important surface for AI recommendations, accounting for 47.5% of all citations in ChatGPT. If your description is optimized for human conversion but vague on audience, outcomes, and use cases, AI models may struggle to recommend your app. Discover how to rewrite your listing to become more factual, extractable, and visible to AI search engines.

Pierre-Antoine Roy

AI Visibility, Artificial Intelligence (AI), Product Updates

August 14, 2026

AI Visibility for Games: Is your mobile game recommended in AI assistants?

Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search.

Georgia Shepherd

AI Visibility, App Marketing, Artificial Intelligence (AI)

August 12, 2026

AI search and LLMs bring a new era of app discoverability

AI search is reshaping app discovery by influencing which apps users consider before they even open the app stores

Artificial Intelligence (AI), Start ASO

August 11, 2026

34 AI prompts for app store optimization

AI prompts to sharpen your app store optimization (ASO). From keyword gaps to metadata optimization, see how AppTweak puts them to work.

Apple Ads, Product Updates

July 29, 2026

Automate Apple Ads for trading apps based on Bitcoin, gold, and the VIX

Trading and finance apps can now automate Apple Ads in AppTweak based on Bitcoin price, gold price, and the VIX (market volatility).

Georgia Shepherd

App Market Insights, Company Updates

July 13, 2026

Just dropped: the ASO & Apple Ads trends and benchmarks report 2026

A deep dive into top apps and games best practices and benchmarks to level up your app performance.

Pierre-Antoine Roy

App Keyword Research, App Market Insights

July 10, 2026

Which platforms offer an API for app store data?

Get the breakdown of native and third-party API tools. Learn what data you can access, use cases, limits, and how to choose the right API.

App Marketing

June 15, 2026

WWDC 2026 recap: what’s changing for ASO teams

WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy.

App Marketing, Google Play

June 3, 2026

Google I/O 2026: what the Gemini era means for Google Play ASO

Know the ASO-relevant updates from Google I/O 2026

AI Visibility, Artificial Intelligence (AI)

June 1, 2026

The best tools to track your mobile app’s visibility in AI search engines and LLMs

Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites.

Pierre-Antoine Roy

AI Visibility, App Market Insights, Artificial Intelligence (AI)

June 1, 2026

Out now: The AI visibility playbook for apps and games

It's out! Grab the only guide created to help mobile apps & games improve AI visibility.

App Market Insights

May 18, 2026

Average App Conversion Rate per Category [2025]

Discover the conversion rates of each major app category on the US App Store and Google Play.

May 7, 2026

How can I measure the ROI of my ASO efforts?

Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership.

App Market Insights

May 4, 2026

World Cup 2026: Planning your App Store strategy

The World Cup reshapes App Store demand. Learn how to align ASO, Apple Ads, and creatives to win visibility before and during the tournament.

AI Visibility, Artificial Intelligence (AI)

May 1, 2026

How to measure AI visibility for apps and prove impact

Learn how to measure AI visibility for your app and prove impact

Alexandra De Clerck

Advanced ASO, Product Updates, Start ASO

April 28, 2026

AI-powered performance dashboards for ASO & app growth

Discover the most important app store reporting dashboards, key metrics to track, and how AI can help you analyze performance and generate insights faster.

Georgia Shepherd

AI Visibility, Artificial Intelligence (AI)

April 15, 2026

How to leverage Reddit to increase your app visibility

Discover how to use Reddit to improve your app’s AI visibility. Learn how to combine paid ads and community engagement to influence LLM discovery for your app.

Google Play, Start ASO

April 11, 2026

App Store Optimization (ASO) Checklist for Google Play

Use this ASO checklist to increase your app’s visibility on Google Play.